Leadership and Strategic Management in the 21st Century
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This article discusses the style of leadership and strategic management in the organization in 21st Century in context of achieving the success and growth. It includes the discussion related to leadership approach and strategic management approach in the 21st century.
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Strategic Marketing2 Introduction: Old hierarchal model of leadership and strategic management is suitable in the less complex business environments, as these traditional methods mainly relied on the few people that are top management and executives of the organization (Lipnack and Stamps, 1999). In present business environments, these models do not work anymore and this happen because of the volatility, uncertainty, and ambiguousness of this environment.Presently, decentralized controls in leadership and strategic management are the most important approach for ensuring success. It is not possible for the few people to shuffle the large amount of data and take decisions in this context, as it is the difficult task and involve number of functions in terms of the performance of company, economic environment, and competitors. They do not even have time to distribute the correct data at the correct time to the correct person. Organization need to concern number of areas while conducting the business in 21stCentury, and profitability is not the only factor on which organizations can focus now days. In other words, there are number of factors which must be considered by the organizations such as social obligations, environments responsibility, and communal factors, etc. Therefore, it is necessary for organizations to adopt such leadership and strategic management approach which fits in this complex business environment (Latchem and Hanna, 2013). This assignment discusses the style of leadership and strategic management in the organization in 21stCentury in context of achieving the success and growth. Structure of this assignment includes the discussion related to leadership approach and strategic management approach in the 21stcentury. At the end, brief conclusion is stated in terms of concluding the assignment. Discussion: Today’sbusinessorganizationsdealwiththehighcompetitiveandcomplexbusiness environment and because of this it is difficult for them to survive and grow. There are number of factors which affect the operations and working of the organizations such as internal factors and external factors, and it is necessary for organizations to adopt flexible approach and evolved their structures in terms of dealing with these challenges. Effective leadership approach and strategic management is the basic need of organization for survive and growth in this competitive business environment. As number of companies focus on these areas and develop relevant models in this context, but still there are number of breakdowns of organization because of the challenges imposed by the internal and external environment (Causland, 2008). Leadership Approach: In 21stCenturies, organizations are combing both the factors that are effective leadership and strategic management in the organization for achieving their goals and survive in the business environment. There are number of successful start-ups and large organizations, which reflect the culture of delegation of power and decision making at all the levels of the organization. Now
Strategic Marketing3 days,leadersmainlyfocusonguidingandcommunicatingthegoalsandvisionofthe organization, leads the large client projects, and find new ways to develop the staff of the organization. Managers take the leadership responsibilities, and after that delegating these responsibilities to the junior employees of the organization. Leadershipin21stcenturyisapproachthroughwhichresponse isgiventotheexternal environment challenges and opportunities of present business world. It mainly reflects the expanded paradigm of leadership which mainly includes philosophies and performs from widespreadchoiceofdisciplinesandmodelstodevelopthepracticalknowledgeand transformative changes. In this leaders are not only responsible towards the shareholders of the organization but also towards other stakeholders of the organization such as society, employees, community, environments, etc (Hallinger, 2009). Leadership approach in 21stcentury is considered as the leadership of the network, and in this individual is not the only in charge of the organization but involves the employees at each and every level of the organization. Complementing management and administrative functions of the organization are two different dimensions of the 21stcentury leadership, and development in this context requires the own focus and attention. It can be said that, approach of this perspective leadership includes the full range of standards and nurtures of the extended range of capacities, competencies, and skills which are ratified in different compasses of life. It mainly includes but are not limited to the critical review, creative andsystematicthinking.Self-awareness,communicationskills,andsocialandcultural intelligence, and facilitation of team accompanied with the collaborative process. In terms of developing this viewpoint of leadership development, both inward and outward orientation is required (Simone, 2016). In other words, 21stCentury leadership skills are multidimensional and integrative in nature, and it further involves the view of leadership that is based on relationships. With the help of shared purposes and aspirations, leadership brings forward new ways of being, knowing, and doing which is accompanied with the development nature of human life. Therefore, it can be said that leadership in 21stcentury is inclusive, collaborative and deals with the service to individuals together with achieving the profitability goals of the organization. Strategic leadership is considered as most effective approach in this context, as this is the approachwhichincludestheleadersfromthetopmanagementandexecutivesofthe organization, but leader is not only responsible towards the top management of the organization, as they are responsible towards each and every level of the organization in terms of ensuring the high performance and growth in the organization. In this leaders are responsible to fill the gap between the new possibility and need for practicality by developing particular standards and values within the organization (Lloyd-Walker, and Walker, 2011).
Strategic Marketing4 A strategic leadership mainly delivers all those aspects which are expected by the organizations naturally from the leaders at the time of change (Ireland, and Hitt,1999). This leadership approach mainly refers to the potential of managers in terms of expressing the strategic vision for the organization or for the particular part of the organization, and to motivate and persuade the others in terms of acquiring that vision. It must be noted that, this leadership style further involves the strategic thinking in terms of utilizing the energy of employees in fulfilling the goals of the organization. It is mainly the potential of the leader to influence the members and implement change in the organization for dealing with the external environment challenges. Leaders mainly focus on creating the organizational structure, allocate resources and express the strategic vision of the organization. The main of these leaders is to involve each and every level of the organization in fulfills the strategic vision of the organization. Presently leaders of the organization work in the ambiguous environment on different issues that influence and influenced by occasions and organizations external to their own. The main objective of leadership in this is the strategic productivity, and another aim is to develop the environment in which employees are able to meet the objectives of the organization with the personal objectives of their own. These leaders encourage the employees in the organization in terms of following their own ideas, and in this context they ensure the great use of incentives and reward system in the organization. Another important approach in this context is the functional leadership in which leaders of the organization and managers focus on each and every aspect of the organization functions, and it further includes the inventiveness, perception, and planning to assist the individuals while achieving the goals and objectives of the organization. It mainly requires the potential to forecast and comprehend the work environment, and further requires the objectivity and potential to look at the broader picture. After considering the above facts, it can be said that leadership approach in present business environment requires wide forecasting skills for leaders and also the excellence and knowledge in each and every field. Strategic development in Organization: 21stCentury brings the highly competitive and challenging landscapes for the organization, and it materialized in the first decade of the new century (Hill, Jones and Schilling, 2014). There are number of scholars and practitioners who argued that managers need to develop the unique capabilities in terms of being the successful strategic leader in this competitive environment. Strategic development is the concept which includes the comprehensive collection of the continuous activities and processes that is used by the organizations to systematically coordinate and align the resources of the organization and actions with mission, vision, and strategy of the organization (Wirtz, Schilke, and Ullrich, 2010).
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Strategic Marketing5 Strategic development includes number of aspects such as strategic planning and strategic management, as it involves the transformation of the strategic plan into the strategic performance and also includes the feedback to decision making. It further enables the plan to evolve and grow as the requirements and other situational changes. Execution of the strategy is only considered as the strategy management and amounts to the systematic implementation of the strategy. Therearenumberofdifferentframeworksandmodelsforthestrategicplanningand management, and all these theories and models ultimately help the organization in ensuring the overall strategic development of the organization. However, there were no absolute rules in context of these frameworks and theories, but some of the rules in these frameworks follow the similar patterns and also have the common attributes. Some of these common attributes are stated below- ď‚·Analysis and assessment is the attribute in which understanding of the present internal and external environment is developed by the organization. ď‚·Strategy formulation is another attribute, in which high level strategy is developed and also the basic level strategic plan is developed (Goetsch and Davis, 2014). ď‚·Execution of the strategy is the third common attribute which requires the effective leadership skill in the organization, and in this leaders transform the high level plan to the operational planning and action items. ď‚·Last common attribute is the evaluation or management phase, in this ongoing refinement and evaluation of performance is conducted by the managers or leaders. Leaders further consider the issues related to culture, communication, data reporting, and other evaluation issues (Geissler and Krys, 2013). Instead of considering the single elements of the organization, managers need to develop the multidimensional view and must start to be more strategic and holistic. It does not only include the aspects of people and profitability, as it includes other aspects also which must be developed by the organization for achieving the set goals. It can be said that 21stcentury has been characterized as the uncertain environment in different shapes such as rapid globalization, accelerating innovation, and also the growing competition accompanied with the complexity and volatility. No framework or model is gives the adequate solution for strategic planning in this uncertain environment of business such as future prediction tools or strategic planning tools. An organization use these tools must also consider some other aspects also such as strategic evaluation and strategic development in the organization in terms of achieving the success and growth in long term (Noe, Hollenbeck, Gerhart, and Wright, 2006). It is necessary to consider the examples of new organizations which take the area of strategic development too seriously, and achieve tremendous success in their field. It would foresee that
Strategic Marketing6 new players such as Facebook, Twitter can come out at any place and become the big players of the market in short duration. All these things ultimately happened because of the focus of the organization on the strategic management and development. It is necessary for the present organizations to deal with the uncertain future and also focus on the scenario based strategic planning. Scenario based strategic planning not only enable the organization in developing the different pictures related to the future but also prepare them to deal with any uncertainty which affects their performance in future. This approach of strategic development holds the great potential to enhance the quality of decision and performance of the organization (Dyson, 2004). Conclusion: After considering the above facts, it can be said thatthis perspective of leadership includes the full range of standards and nurtures of the extended range of capacities, competencies, and skills which are ratified in different compasses of life. It mainly includes but are not limited to the critical review, creative and systematic thinking. Self-awareness, communication skills, and social and cultural intelligence, and facilitation of team accompanied with the collaborative process.21stCentury leadership skills are multidimensional and integrative in nature, and it further involves the view of leadership that is based on relationships. With the help of shared purposes and aspirations, leadership brings forward new ways of being, knowing, and doing which is accompanied with the development nature of human life. Strategic development includes number of aspects such as strategic planning and strategic management, as it involves the transformation of the strategic plan into the strategic performance and also includes the feedback to decision making. It further enables the plan to evolve and grow as the requirements and other situational changes. Execution of the strategy is only considered as the strategy management and amounts to the systematic implementation of the strategy. There are number of different frameworks and models for the strategic planning and management, and all these theories and models ultimately help the organization in ensuring the overall strategic development of the organization. References: Causland, J. 2008. Developing Strategic Leaders for the 21st Century. Available at: https://scholar.dickinson.edu/cgi/viewcontent.cgi?referer=https://www.google.co.in/ &httpsredir=1&article=1324&context=faculty_publications. Accessed on 29thNovember 2018. Dyson, R.G., 2004. Strategic development and SWOT analysis at the University of Warwick.European journal of operational research,152(3), pp.631-640. Geissler, C. and Krys, C., 2013. The challenges of strategic management in the twenty-first century. InScenario-based Strategic Planning(pp. 21-41). Springer Gabler, Wiesbaden.
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