Analysis of Leadership, Strategy, and Change in HR at Amazon

This report delves into the critical aspects of leadership, strategy, and change within the Human Resources (HR) context, using Amazon as a primary case study. It begins by examining the business environment, emphasizing macro factors and their impact on organizational performance. The report employs PESTLE analysis to assess the external factors influencing Amazon's operations in different markets. Furthermore, it explores various leadership styles, including autocratic, democratic, strategic, and transformational approaches, and their relevance to organizational success, particularly in the context of Amazon's expansion strategies. The main body of the report focuses on HR issues and challenges, such as employee relations, compensation and benefits, performance management, and incentive management. The conclusion summarizes the key findings, emphasizing the importance of adapting to the business environment and employing appropriate leadership styles to drive organizational growth and success. The report also provides a list of references including books and journals.

Leadership, Strategy
and
Change in Human Resources

Table of Contents
INTRODUCTION ..........................................................................................................................1
Main body .......................................................................................................................................1
Task 1 ..............................................................................................................................................2
1.1 Business environment macro environment ..........................................................................2
Task 2 ..............................................................................................................................................3
2.1 Leadership style ...................................................................................................................3
Conclusion and recommendations...................................................................................................4
Reference.........................................................................................................................................1
Books and journals ....................................................................................................................1

INTRODUCTION
In each and every organisation is focus business environment factor. In business environment
inculcated internal environment or external environment. Amazon company is focus on the
external factor those affect the organisation. External factor is also name as a macro factor in the
organisation. Macro factor are not control by the organisation itself, these factor will affect
organisation. Amazon company will focus on inside the organisation leadership strategies to
expand the market condition. Amazon is very famous company to sell online product in different
market. Amazon company will focus on Thailand and south Africa to expand market in this
country. This organisation is also focused on macro factor to control business environment in
different countries market. Amazon organisation is focus on (internal environment) leadership
style to improve working strategies. This all factor will help to improve the performance in the
organisation and improve profit in the organisation. Leadership style is very important to
improve the performance or can say internal performance in the organisation.
Main body
In each and every organisation is focus on human resources' department. Amazon company will
focus on hr. issues and challenges improving performance in the organisation and achieves
growth rate in the organisation. The main hr. issue are as follows :-
 Employ relation :- In each and every organisation is focus on employs relation in the
organisation. Amazon company will be focus on there employs relation in the
organisation(Hrebiniak, L.G., 2013). Employs relation is a section of human resources
that address employs concern and compliant in organisation. All such thing will impact
on the performance in the organisation.
 Compensation and benefit :- In every organisation hr. department will focus on the each
employees' compensation and benefit. This two thing is very important to each and every
employees in the organisation. Employs will be motivate with this compensation and
benefit.
 Performance management :- In the organisation performance management will be
improve growth rate in the market. In Amazon company will focus on the internal
performance in the organisation(Maynard and et.al ., 2017.). In development in the
organisation it is very important to improve performance in organisation.
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 Incentive management :- In each and every organisation is focus on the incentive
management. This work is done with the help of hr. department to improve the
performance in the organisation.
There is all the issue and challenges are in Amazon company. This all the issue is need to
improve the performance in the market and achieve the growth in the organisation.
Task 1
1.1 Business environment macro environment
In each and every organisation is focus business environment to improve the performance in the
organisation. In business environment included PESTLE analyses(Anthony and et.al 2017).
With the help of pestle analyses Amazon will help to improve performance in different market.
This pestle analyse inculcated the all external environment of the business are as follows :-
 Political :- In each and every organisation is affected by political factor. Political factor
may be affect the total business process to other countries may affect the time of the time
of purchases goods or row material in the organisation, this time two different continues
will affect the political power in the organisation.
 Economical :- Amazon company will affect there profit in the organisation because of
economic factor(Cameron and et.al 2014). Economic factor may affect in the
organisation performance at the time of sale goods and services in different countries.
 Social factor :-This factor may be affect the business culture and pollution growth in the
business environment or age distribution , career distribution etc. all this factor will be
affected by the amazon company at the time of enhance business and introduce new
police and rules in market. In such factor will affect the business environment of Amazon
company in online market(Cameron and et.al 2014). In all this factors age factor is very
high nowadays , because all the polices and enhance the business with the help of the age
factor.
 Technological :- In each and every organisation is focus on the technology factor to
improve the performance in the organisation. In technology factor change the technology
or can say upgrade the technology is useful to increaser profit in organisation and achieve
growth factor in the organisation. Work with change in technology is very important to
solve any kind of problems in organisation.
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 Legal factor :- In every online market will be focus on the legal factor in the organisation.
In legal factor may affect the business because legal factor will be change according to
different countries. All countries have different legal factor will be inculcated. This low
and regulation will be change to different countries. Amazon will be affected with this
legal factor to change the different condition. Amazon company deal with different
countries and legal factor will affect the organisation structure.
 Environmental :- In environment factor will be the combination of all in the factor in
business environment(Klettner and et.al 2014.). Amazon company will be affected the
overall environment in the organisation in online market.
This is all about the business environment will affect the Amazon organisation to improve the
performance in the organisation. Amazon company will be focus on this business environment
factor. Some time macro business environment will positive or some time negative feedback to
the organisation.
Task 2
2.1 Leadership style
Leadership style means provide direction , implication plans and motivational employs in the
organisation. Leadership is very important to solve problems in the organisation. Leadership
focus on the team member or workers in the organisation. Leadership is very important at the
time when company will be focus on two different countries to expand the market. Leadership is
very important to solve a problem in the organisation in two different countries(eppard, J. and
Ward, J., 2016). In each organisation is focus on the leadership style to improve the performance
in the organisation. Leadership style are as follows :-
 Autocratic leadership style :- In autocratic leadership style like a boss in the
organisation. It means all the responsibility in the organisation is that people . In this
leadership style all the authority and responsibility in one hand. This leadership style is
perpetrated all rules and regulation in the organisation and other employee will follow it.
This leadership style is use by the organisation to control all the function in the
organisation.
 Democratic leadership style :- In this style worker or can say subordinate is all participate
any dissension regarding in the organisation(Coccia, M., 2015). All the employes in the
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organisation are inculcated in the organisation to solve any kind of problems in the
organisation or make some suggestion in the organisation. In this leadership style will
follow all the rule and regulation in the organisation taken by boss. All subordinate will
follow in the organisation. In the organisation all the workers are work in a team.
 Strategic leadership style :- In this type of leadership style is focus on the only one leader
who is created by subordinate in the organisation will generate new rules and regulation
in the organisation. It is generated a wider audience in the organisation. It fills the gap
between need for new possibility and need for the habit in the organisation. This type of
leader will help all the employs in the organisation(Johansen, B. and Voto, A.,). 55% of
this leader is use strategic thinking in the organisation. Amazon company will follow new
rules and regulation in the organisation .
 Transformational leadership style :- In this leadership style will follow to motivate the
new as well as old employees in the organisation. This leader will help to motivate the
employees in the organisation to do more interesting work in the future. Amazon
company will follow this leadership style in the organisation. This style improves the
overall working condition of amazon organisation.
This is all the leadership style use in the organisation to improve the performance in the
organisation. All leadership style is useful in the organisation to improve the performance in the
organisation(Whittle and et.al 2015.). All such leadership style amazon company will be focus
on the autocratic or strategic leadership style in the organisation to improve the future
performance in the organisation. This two leadership style is use at the time of new decision will
be taken in the organisation.
Conclusion and recommendations
As per the above report the Amazon company will be focus on the business environment in
macro factor that affect the business environment. In each company macro factor will affect the
business. Amazon company will improve the performance in the organisation and try to remove
macro factor. Amazon company will also focus on leadership style to improve performance in
the organisation. Leadership style is very important to improve the performance in the
organisation and help in the development and growth in the organisation .
Amazon company will be focus on the business environment to remove impact from
macro factor. Amazon company will use different leadership style to improve the future
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performance in business. Leadership style will help to internal organisation. Amazon company
will focus on internal and external environment of the business with the help of leadership style
in internal organisation.
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Reference
Books and journals
Hrebiniak, L.G., 2013. Making strategy work: Leading effective execution and change. FT Press.
Maynard and et.al ., 2017. Ch-Ch-Ch-changes: How Action Phase Functional Leadership, Team
Human Capital, and Interim vs. Permanent Leader Status Impact Post-transition Team
Performance. Journal of Business and Psychology. pp.1-19.
Anthony and et.al 2017. Urban District Anchors Culture Shift in Standards-Based Leadership
Strategy. State Education Standard. 17(2). p.34.
Goleman and et.al 2014. The triple focus: A new approach to education. Florence, MA: More
Than Sound.
Cameron and et.al 2014. Competing values leadership. Edward Elgar Publishing.
Klettner and et.al 2014. The governance of corporate sustainability: Empirical insights into the
development, leadership and implementation of responsible business strategy. Journal of
Business Ethics.122(1). pp.145-165.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Coccia, M., 2015. General sources of general purpose technologies in complex societies: Theory
of global leadership-driven innovation, warfare and human development. Technology in
Society. 42. pp.199-226.
Johansen, B. and Voto, A., 2014. Leadership skills to thrive in the future. People and
Strategy.36(4).p.4.
Whittle and et.al 2015. Category predication work, discursive leadership and strategic
sensemaking. human relations.68(3). pp.377-407.
Birasnav, M., 2014. Relationship between transformational leadership behaviors and
manufacturing strategy. International Journal of Organizational Analysis.22(2). pp.205-223.

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