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Leadership Style of Jeff Bezos

   

Added on  2021-02-18

14 Pages4210 Words637 Views
Leadership ManagementProfessional Development
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Leadership
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Table of ContentsINTRODUCTION ..........................................................................................................................1PART 1 ...........................................................................................................................................1CEO OF Amazon:..................................................................................................................1Leadership Style of Jeff Bezos :.............................................................................................1Leadership Styles: .................................................................................................................2Leadership Qualities ans skills: .............................................................................................3Goleman Theory:....................................................................................................................4Organisational Change: .........................................................................................................4Part 2 ...............................................................................................................................................4Change in the organisation ....................................................................................................4Lewin's model of change .......................................................................................................5Kotter's Transformational Model ..........................................................................................6Forces to drive change and explain positive and negative driving forces in this process .....8What was the resistance to change ........................................................................................8Define the PDCA cycle .........................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES .............................................................................................................................11
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INTRODUCTION Leadership is defined as an ability by which individuals have control over other peopleand make them work effectively (Antonakis and Day, 2017). This is a process by the help ofwhich an executive directs, guides and affects behaviour of other individuals so that goals andobjectives are accomplished (Beck and Cowan, 2014). In the following assignment the companywhich is considered is Amazon. This organisation was founded by Jeff Bezos on July 5,1994 inBellevue, Washington. This is an American multinational company that is situated in Seattle,Washington. This company deals with cloud computing, e-commerce, artificial intelligence anddigital streaming. This company is one of the biggest technology companies of the world(Cameron and Et. Al, 2014). This report has two parts – the first part includes information aboutCEO of Amazon and his leadership style (Rosenbach, 2018). There is discussion on severalleadership style which can be followed in an organisation. In the second part, the reason ofoccurrence of change is discussed. Also there is explanation of Lewin's model of change,Kotter's Transformational Model and PDCA cycle. PART 1 CEO OF Amazon: Jeffrey Preston Bezos is American technology entrepreneur. He is founder, CEO ofAmerican multinational e-commerce company Amazon. He was born on January 12, 1964(Chemers, 2014). However, the success of Amazon is all because of Jeff Bezos who lead downthe brilliant business idea. The prime reason beyond the success of the multinational brand is duethe leadership adopted by the respective organisation in order effectively carry out is businessoperation. Leadership Style of Jeff Bezos :Jeff Bezos follows pragmatist leadership style in order to properly achieved the desiredbusiness objective with efficiency. Pragmatist leaders basically aims at setting up high standardsin order to achieve the expected growth. However, pragmatist leaders primarily aims at settinghigh standards and expects at meeting the established goals by employees within specified periodof time. Moreover, Bezos is proven and exceptional business leader because he highly inspiresemployees to work with their full potential which directly enhances the overall productivity ofrespective organisation (Conger, 2015 ). This prime motive is to exceptional follow visionary as1
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well as servant leadership style. Customer Service is core objective lead down by Amazon.Leadership quality inherit by Jeff Bezos is unique in several ways. Leadership Styles: There are several leadership styles which can be adopted by an organisation in order toeffectively carry put business operations with efficiency. Each of the leadership style has its owndistinctive position. Some of major leadership style which is mostly adopted companies arementioned below: Strategic Leadership: It basically refers to the potential of mangers to successfullyestablish a strategic vision for an organisation. Through implementation of this vision,managers eventually aims at motivating employees so that overall productivity ofrespective organisation shows a positive shift (Uhl and Arena, 2017). Moreover, strategicleaders essentially make use rewards and incentive programs in order to effectivelyencourage employees and aim at reaching the desired business objective. With referenceto Amazon adoption of strategic leadership will be enormously benefited in several ways.Because through adoption of this leadership morale of employees in an organisation isboosted and they effectively perform with their full potential. Transformational Leadership: This is a type of leadership style under which the primeobjective of leaders is to inspire, motivate as well as encourage employees to eventuallycreate a change which can significantly help an organisation in growing and shapingfuture (Arnold and et.al., 2015). Furthermore, if an organisation leaders aims at adoptingtransformational leadership at desired business objective can be effectively achieved.Under this theory leaders prime responsibility is effectively identify needed change andestablish a particular vision in order to guide change through inspiration. With respect toAmazon leaders at shall essentially adopt transformational leadership so that if anorganisation undergoes a change desired business objectives shall be successfullyachieved. Autocratic Leadership: Under this type of leadership approach leader of an organisationis solely responsible for taking all the business decision without consulting subordinates(Fairman and Mackenzie, 2015). Moreover, there are several disadvantages of this typeof leadership due to desired business objectives are not achieved.2
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