Leadership style of Debenhams Assignment

Added on - 21 Feb 2021

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Context of business
Table of ContentsINTRODUCTION..........................................................................................................................1TASK 1...........................................................................................................................................1Impact of macro environment on current situation.....................................................................1TASK 2...........................................................................................................................................3Leadership style of Debenhams and its relevance on their current situation..............................3TASK 3...........................................................................................................................................5Motivation theory........................................................................................................................5TASK 4...........................................................................................................................................6Recommendations for Improvement...........................................................................................6TASK 5...........................................................................................................................................7Reflection Report........................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES...............................................................................................................................9
INTRODUCTIONIn modern time the concept of business as grown into wider context including severalaspect of external and internal needs of customer and companies.The term business mainlyrepresents the valuable and organized efforts of an organisation to produce best services andproduct as per the need of customer in order to earn a specific income that can be furtherconverted into profit. There is much type of companies doing business with the motive to servethe customer with superb quality product and services and have the main motive to earn profit.To better understand the terminology of business Debenhams is selected which is the oldest andbiggest departmental store in UK.In this report, effect of macro environment on business and different leadership style isdiscussed which support to examine the present market situation. In addition various motivationtheory and valuable recommendations are also provided to selected company.TASK 1Impact of macro environment on current situationDebenhams is recognized to become one of the first and most popular British brandswhich were established as a drapery shop in 1778. With the passage of time and through anumber of investments and takeovers it becomes one of UK's biggest retail store chains. Thecompany have number of store in different part of globe with around covering 66 majordeveloped nations (Debenhams,2019). In the recent time the Debenhams has been facing somemajor issues and disparities which make it not easy for survival in competitive market.PESTEL analysisThis analysis mainly provides a mechanism for evaluating and tracking the macroenvironment and external forces which have a major effect around an organization's activitiesand performance(Oldman and Tomkins, 2018).Political- Variables such as trade links, the government and industry policies etc, linkedto the political environment of a nation. The political situation inUnited Kingdom is largelymanageable, however in recent years due toBrexit problem there have been major negativeeffect on most businesses. The company also have threat of functioning in several places,because it is exposed to various kinds of political conditions (Debenhams SWOT & PESTELAnalysis,2019).1
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