Leadership Style of Sainsbury

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Added on 2020-11-23

Leadership Style of Sainsbury

Added on 2020-11-23

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Context of business (Project - 2)

Table of ContentsINTRODUCTION...........................................................................................................................11. History and summary of Sainsbury along with the rationale..................................................12. vision, leadership style, management practices and various strategies...................................23. Analysis of achievement and implementation of vision, leadership styles, managementpractices and strategy..................................................................................................................34. Recommendations ..................................................................................................................5CONCLUSIONS .............................................................................................................................5REFERENCES................................................................................................................................7

INTRODUCTIONBusiness context is an analysis which is concerned with analysis of businessenvironment. This analysis helps in identifying all the factors related to the business whether itbe people, systems or organisation so that they contribute towards attainment of the businessobjectives. Sainsbury, one of the most popular company in the retail sector has been foundedaround 150 years ago that is in the year 1869. The company even has more than 1400 shopslocated all across the world. This assignment will include history as well as summary ofSainsbury along with its rationale. Apart from that, vision, leadership styles, managementpractices and various strategies undertaken by the company would be discussed. Furthermore,analysis of the above elements as well as recommendation for improvement would be discussed.1. History and summary of Sainsbury along with the rationaleHistory of Sainsburysainsbury was founded in the year 1869 and was established in partnership of John JamesSainsbury and his wife Mary Ann. The company started its operations with a single store dealingin fresh foods and then after few years the company expanded its operations in the UnitedKingdom with currently 1200 stores spread in the entire country(Thompson and McLarney,2017).In 1882, company introduced their first own brand products which in turn contributed alot in the rise of the company and this was evident from the fact that by the end of 1992, thelargest store of grocery items opened in united kingdom was of Sainsbury.But after few years, a situation arise which hindered the growth of the company. Thesituation was sourcing problems and food rationing which prevented the company fromsupplying quality products for which the company was known. Thus, the turnover of thecompany deteriorated. But the company was in a position to fix the problem by improving thequality of products and thus the company became market leader in supplying own productsduring 1960s.After 1960s, Sainsbury kept on increasing its product line as well as it played a huge rolein replacing its small store with big stores. After that, the supermarket even formed join venturein order to maintain and grow its operations in this competitive world. The company even1

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