BS105 Fundamentals: Leadership Analysis of Uber CEO Dara Khosrowshahi

This report provides a comprehensive leadership analysis of Uber, focusing on the leadership style of its CEO, Dara Khosrowshahi. It begins with an introduction to Uber's background and then delves into Khosrowshahi's social leadership style, emphasizing customer connection through social media marketing. The report critically evaluates this style, suggesting potential improvements for greater effectiveness. It also discusses the challenges Khosrowshahi faced in rebuilding Uber's reputation after unethical issues. Furthermore, the report explores different leadership theories applicable to Uber, including autocratic, laissez-faire, and transactional styles, and how these can be used to manage the company's operations effectively. The analysis concludes by highlighting the importance of leadership in achieving organizational goals and adapting to different situations, with recommendations for improving Uber's culture, gender balance, and driver compensation. Desklib provides access to this and other solved assignments for students.