Leading and Managing Change | Amazon

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LEADING AND MANAGING
CHANGE

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Table of Contents
Part A.........................................................................................................................................3
Introduction............................................................................................................................3
About the Company...............................................................................................................3
Task 1.........................................................................................................................................4
Effect of VUCA environment on corporate strategies and management practices...............4
How this has influenced business approaches to planned and unplanned change.................5
Task 2.........................................................................................................................................6
An example of a recent or current change.............................................................................6
Task 3.........................................................................................................................................7
Ways that business policies and practices evolve to support employees and minimize
resistance to change................................................................................................................7
Task 4.........................................................................................................................................8
Recommendations to support the business............................................................................8
Part B........................................................................................................................................10
Reflection 1: Perspective of group member 1......................................................................10
Reflection 1: Perspective of group member 2......................................................................11
Reflection 1: Perspective of group member 3......................................................................12
Conclusion................................................................................................................................13
Bibliography.............................................................................................................................14

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Part A
Introduction
From past two years due to the pandemic situation companies are basically reconsidering
their items as well as amenities assortment to get better as well as rectify the racism from the
low level. Change in organization is not a new concept and many a times it has been seen that
change impacted the overall functioning of the company in a huge manner. Thus it can be
said that change is constant whether any sort of situations comes in. Due to the covid
situation a lot of big companies like Amazon is implementing various changes in order to
cope up with the pandemic situation. Change management in this case can be be illustrated as
the ways as well as manner within which a particular organization explains as well as
executes the alterations inside the company’s functioning.
So, it can be depicted from the above discussion that one of the main reason behind
conducting this study is to show how Amazon companies is dealing with the mentioned
situation and what sort of changes they have implemented to correct their present working
condition to deal with the covid situation. Based on the entire discussion few
recommendations will also be provided so as to better deal with the changes implemented in
the company.
About the Company
Amazon which is in general known as Amazon.com.Inc is America’s one of the biggest
multinational organization which is entirely e-based, cloud computing as well as also use
artificial intelligence in its business functioning. Amazon Company is denoted as one of the
most powerful financial as well as social forces across the globe. The owner of the company
Jeff Bezos established this company in the year 1994. At first the company was only dealing
with internet business sector for books. After few years it has included almost every segment
within its functioning. In the recent years it has also included entertainment segment namely
the Amazon Prime videos, Amazon music etc. Currently Amazon is issuing books by means
of using its Amazon publishing center (Inc.,Amazon.com, , 2022).

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Task 1
Effect of VUCA environment on corporate strategies and
management practices
The world of business has changed dramatically in the past few years as there is a
connected society of people where the change is considered to be the most fast as well as
unpredictable. VUCA mainly represents the tough or challenging situations that are faced by
the business within the marketplace. VUCA represents volatility, uncertainty, complexity,
and ambiguity. In the present situation, due to Covid, there is a massive increase in volatility
in the corporate strategies of Amazon as there is an increase in demand and the company
paying more attention to the process of advertising. It has a huge impact on the strategies of
business as well as management practices due to the changes in a marketplace where people
are changing their dynamics about purchasing very frequently (Millar, Groth, and Mahon,
2018). Further, the VUCA environment also includes uncertainty where the present is unclear
for Amazon and the future is uncertain as it can lead to work against the strategies of the
business. There is an increase in purchasing power of customers as the digital infrastructure
also becomes sophisticated where the consumer market helps Amazon to diversify the stream
of revenue which considers as a growth in the different marketplace. The different issues
affect the management practices of Amazon as it highly affects the performance level of
employees at the workplace.
In addition to this, another element of the VUCA environment is the complexity that
is one of the major elements for any business like Amazon and its practices. The effect of
complexity is excessive competition needs a change in business strategies and development
in the activities for managing the practices of business. However, the typical approach is also
followed by the business that mainly includes analyzing the low competition products as it is
extremely rare to find the products. It is important to make certain decisions on the
complexities as it highly impacts the corporate strategy of Amazon and plans according to the
negative aspects of the system. Further, ambiguity is another aspect of the VUCA
environment that there is a presence of ambiguity and it is considered a challenge for
decision-makers (Persis, and et.al., 2021). It mainly eliminates the ability to put certain
approaches of standardization in Amazon. However, the global economy has been influenced
by the emergence of VUCA (volatile, uncertain, complex, and ambiguous) economies. In the
era of VUCA, the traditional strategies of a handful of large corporations to expand their
market share and profits are no longer sufficient to succeed. The key to corporate survival