Leading Business Organizations

This study focuses on leadership organizations and theories beneficial for aspiring leaders, the importance of examining contributions in executing mission and vision, applying relevant leadership strategies, and examining motivational theories within an organizational context. It also discusses the leadership style of Kevin Johnson in the context of Starbucks.

LEADING BUSINESS
ORGANIZATIONS

Table of Contents
INTRODUCTION...........................................................................................................................2
PART 1............................................................................................................................................3
1) Systematic comprehension of leadership organizations and theories beneficial for aspiring
leaders..........................................................................................................................................3
2) Why in an ability to examine contribution that individuals, stakeholders and leader make in
executing and creating mission & vision of an company important for aspiring leaders?..........4
3) Why in an capability to apply relevant leadership strategies in order to increase
organizational potential in a different business contexts important for aspiring leaders?...........5
4) Why is an potential to critically examine a range of motivational theories within a specific
organizational context important for aspiring leaders?................................................................5
5) Potential leadership style.........................................................................................................6
PART 2............................................................................................................................................7
A) Introduction.............................................................................................................................7
B) Servant leadership and challenges..........................................................................................7
D) Kevin Johnson’s leadership style............................................................................................8
D) Why does Johnson have such as strong personal brand as effective international leader?. .10
Recommendation.......................................................................................................................11
F) Conclusion.............................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Leading business companies in recent time is difficult task as it requires effective and
appropriate leadership styles with positive attitude. The current study is based on Starbuck
Company managing and leading business in Washington. This study is divided into two parts
one is reflection and second one is related to Leadership style of Kevin Johnson in context of
Starbucks.
PART 1
1) Systematic comprehension of leadership organizations and theories beneficial for aspiring
leaders
A
There are two fundamental questions leaders need to ask themselves, First “Are you here
to provide or be served?” This question gets to heart of what inspires person as a leader. Second
one is “Do I Spend enough time with my team members?” (Salacuse, 2017).
B
Humility and confidence are the two key features of effective leadership that helps leader
while leading team of many people in workplace (Gerbaudo, 2017).
C
Leadership theory is discipline that elements on finding out what makes effective and
successful leaders surpass in what they do (Curtis, 2018). In simple terms, leadership style is one
of the several examples covered with leadership theory. It especially focuses on behavior and
traits of leaders.
D

Democratic and transactional leader are the two different leadership styles that are
suitable and appropriate for VUCA business environment. Democratic promoted participation of
whole team; they consult their employees and take their opinions as well into account while
making decisions.
E
Aspiring leaders need an in-depth comprehend of range of leadership styles because it
helps them to take effective decision according to the situations in workplace and allow create
effective working environment around area where number of people are working together
(Rosenbach, 2018).
2) Why in an ability to examine contribution that individuals, stakeholders and leader make in
executing and creating mission & vision of an company important for aspiring leaders?
A
Organization mission is defined as purpose for which company exists and works for.
The companies’ organizational mission reflects such info as what kind of items and services it
produces who their target market and what essential values it holds. Furthermore, it can be said
that vision statement of firm describes their desired future position within specific market or
sector.
B
By understanding the business strategies, its importance and performing hard towards
it can be considered as the main contribution that workers usually make in executing mission &
vision of a company.
C
Leaders guide their workers how to complete task in timely manner and communicate
with them about strategic plans to achieve set aims. It consider as leaders contribution in
implementing mission & vision.
D

Workers, managers, investors and consumers are included in list of business
stakeholders. Government is the main stakeholder of a firm they contribute in executing vision
and mission by giving access to run business across nation.
E
It is relay very important for aspiring and effective leaders to examine contribution in
executing mission and vision because it helps them to know their role in executing vision in
workplace.
3) Why in an capability to apply relevant leadership strategies in order to increase organizational
potential in a different business contexts important for aspiring leaders?
A
Leadership strategy is a map and guide that aligns investments in leadership development
with aims, aspirations and strategy of business. It influence, encourage and engage excellent
performance that aid to achieve set aims and objectives of an company.
B
Change leadership is the capability to encourage and enthuse others through personal
support, vision and drive and to access assets to build a effective platform for change. It helps to
increase the productivity and performance level of staff.
C
Organizational ability defined as efficiency and ability with which an company is able to
meet their set objectives. This means an firm that produces a desired impact or an business that is
productive without waste.
D
Business context is considered as an overview of elements that affect the organization
from different opinion like how activities were conducted and how decisions were made by
seniors. Most companies utilize business context to explain primary affect for execution of
vision.

E
Aspiring leaders need to comprehend a wide range of leadership strategies because it
helps them to lead a team and guide workers how to perform. By understanding leadership
strategies leaders effectively applied it in workplace that enhance skills and knowledge.
4) Why is an potential to critically examine a range of motivational theories within a specific
organizational context important for aspiring leaders?
A
Range of motivational theories available that can be use by leaders and managers to
increase the potential of applicants rather than before. It is created to what encourage people or
individual to work towards set aim and objectives.
B
According to me motivational theories distinguish into different categories such as
Vroom expectancy theory and Maslow’s hierarchy of needs. Vroom theory assumes that attitude
outcome from conscious choices among alternative whose aims is to increase pleasure and to
reduce pain and Maslow’s theory is rely on priorities level.
C
Employee motivation is key element of business growth and success, it is characterized
as level of dedication, contribution and persistence workers of a company bring to perform.
Understand workers needs and increase work are satisfaction typically support to increase
productivity level greater than before.
D
Appreciative inquiry is refer to change management method that concentrate on
determining what is working well, examining why it is working good and then doing more of it.
The common aim of this approach is that an company will progress in which ever direction that
individual in firm focus their attention.
E

Aspiring leaders need to be capable to examine varied motivational theories within
specific business context because it aid them to motivate existing as well as new applicants
performing in workplace to achieve set aims and objectives of business.
5) Potential leadership style
A
My potential leadership style is Autocratic style as I take over all decision and few inputs
from my team members. I make my choices based on my ideas and situations and rarely accept
advice from my co-workers.
B
My key strength is my decision making and coordination with other people as I can be
capable to take opinion of my employees while taking decision.
C
I face challenge regarding dependability because I cannot be capable to depend on
someone else; I prefer to take my own decisions and other as well.
D
Personal development aids me in improving and developing leadership capability that
helps in identifies my weakness and strength. With the help of personal development I can
improve my weakness and enhance my current skills.
PART 2
A) Introduction
This case study is about the Starbuck and President of the company Kevin Johnson. He is
very passionate about the different task which are carried out by him and also variety of different
decision which are taken by him. He uses servant leadership style in the organization to carry out
different operation and drives different core strategies of the company for growth. After that the
case study shows that Kevin is working very hard in the organization to improve the customer

satisfaction in the organization. Looking at the success it has been identified that organization is
able to the same in the market as well.
B) Servant leadership and challenges
Servant leadership as the name suggests is a leadership style in which the leaders main goal
is to serve the employee of an organization (Laub, 2018). Servant leader are the one who used to
shares good short of the power in them and used to consider the employee need first and helps
them in developing and performing as efficient as possible. This leadership style is having very
distinct feature as compare to the traditional leadership style, the biggest one is that in traditional
leadership style employee used to work for the leader and in servant leadership style the leader
generally used to work for the employee in the nation. This type of the leadership are generally
adopted by the leader in the big organization and also by the one whom used to belief that
helping other is best way to lead the operation of the business. As this leadership help employee
in building variety of the skill set in them. After going through the case study it has been
analyzed that Kevin Johnson uses servant leadership style in an organization as it has been find
out in the cases study that Kevin was always open toward different suggestion and opinion which
are passed on by different employee. Another feature of this leadership style is that it used to
build good relationship between leader and employee in an organization, as this leadership style
used to focus on staff development as a priority as compare to goal achievement in an
organization. In simple words it can be said that servant leader used to serve the employee and
employee at the same time used to serve the consumer in the market. As leader in the
organization generally used to determine the gap that help them in fulfillment and help them in
compel them to attain the optimum efficiency in an organization.
There are many different type of the challenges which are also related to the servant
leadership style which is generally seen by the leader at the time of practicing the leadership
style in VYCA environment. The biggest challenge biggest which is faced is that it get difficult
for the leader to fulfill different requirement at the time of bringing any sort of the changes in an
organization. Another thing which used to stand as a challenge in front of the company is that it
get difficult for the leader in setting the good motivation target for the company as all employee
used to not find their leader as a authoritative figure. Also, it has been seen that servant
leadership also used to has very negative impact on the productivity of the business as it has been

find out that almost all the employee in the organization used to become more lethargic toward
the different task of organization.
D) Kevin Johnson’s leadership style
After going through the case study it has been identified that Kevin Johnson is using
servant leadership style as the leadership style in the organization to carry out the different
operation of the business (Hall, 2017). It has been identified in the interview that Starbucks
always used to consider the opinion of different employee before making any sort of the
strategies in the organization. John as identified that there are 330,000 employee who used to
work in the company and Starbucks in the organization always used to consider them as a family
and used to make the different policy by looking at the interest of all of them in the organization.
Johnson in the organization used to highlights that the organization used to look at technology,
HR and digital platform together as a improvement goal.
Johnson has highlighted in the interview that the main focus of the company is not to
improve the financial position of the business or looking at the ethical concern of the company.
They are more concerned about the customer service of the company and also in expanding their
business to more part of Asia such as in China. As it has been find out by the company that
consumer of the china are more toward culture preference, so it has been identified that company
is looking to bring many different variant of coffee in the market. To improve the customer
service of the company in the market only, Starbucks has decided to launch the new mobile
application in the market so that with the help of the same consumer can avail the different
offering of the company very well in the organization. To carry out the same operation and
achieving the organizational goal of the business uses servant leadership style in an organization.
As Kevin Johnson is showing the process to the employee in the organization, As Kevin in the
organization used to show the different guidelines which has to be followed by the employee to
carry out different operation of the business (Barroca, Neto and Silveira, 2017).
The biggest positive thing which is seen by the Kevin due to use of this leadership style
in the organization is that Kevin is able to get the support of all the employee in the organization
at the time of bringing any sort of the changes in the operation of the business. As it has been
identified that employee always supports the different point view of the company easily in
organization. Another benefit which is seen by the Kevin in the market is that using this

leadership style has helped the company in maintain good human power in the organization as
employee turnover in the organization has reduce very simantinuosly in the organization. It has
seen that organization used to maintain 330000 employees in an organization throughout world
(Moll and Kretzschmar, 2017).
There are many negative element which has been also seen by Kevin in the organization,
it has been identified that 379 store in US were closed due to underperformance of variety of the
store in the nation. This is because organization was concern more upon the acquisition and
employee was consider that important party in the organization. So it has been find out that
employee are not given good training in an organization. Another issue which is faced by the
company due to the same in the organization is that it used to sometime create the situation in the
organization when some sort of non clarity in the organization used to bring very vast impact on
the performance of the business in a long run.
There are many different type of the stakeholder in the organization who used to see the
leadership in different way in the organization. As it has been identified that all the stakeholder
always look to maximize there interest level in the organization. Consumers as a stakeholder will
see this leadership approach in positive manner as this stakeholder used to rooms around the
need and preference of different consumer in an organization (Laub, 2018). Owners in the
organization will have the mix reaction toward the same in the organization. As it has been
identified that they will be happy with the result which has been brought by this leadership style
in the organization but at the same time this has created the negative impact on the performance
of the business as well. As sometime it get difficult for the company to make the changes that
quickly in the organization. Competitor in the organization is the stakeholders in the market
which will be not happy with the type of the leadership style which is being used in the
organization as it get difficult for them to carry out the different operation of the business that
easily in the market. As a result they will be not happy with the leadership style of Kevin in the
organization.
D) Why does Johnson have such as strong personal brand as effective international leader?
Leadership is the act or art of inspiring a team of individual to perform towards achieving
a common aim. With effective leadership styles leaders can direct employees and co-workers
with a strategic plan & strategy to meet the goals of business. In context of case study, Johnson’s

leadership style and decision made throughout his two year tenure as CEO and president put
positive impact on his personal brand and strengthen brand image within marketplace. With
leadership style he work to improve consumer service by pushing firm to develop more creative
and innovative products as well as expanding their reach in China. After analyzing current case
study based on Kevin Johnson’s leadership style, it has been identifies that Johnson is a strong
person he take all the discussion after considering overall situation. As global leader Kevin
Johnson perform really very hard which makes Starbucks more successful and better than the
other brands. He is creative and innovative person and always attempts to gain positive result
that is beneficial in term of increasing profitability and sales of company rather than before.
After analyzing the issue in context of product sales, Kevin Johnson take effective decision and
lead with the help of their leadership style.
Organization invests on some other types of beverages under leadership style of Kevin
Johnson that help firm to remain on top. It includes Teavana iced teas, blonde espresso and other
beverages. He always believes in creation and also caters better services to target market for
making their company more successful than the other firms working in same sector. While doing
job and playing role as DOB and president as well as chief operating officer in Starbucks Kevin
Johnson comprehend firm and its values before taking helm too, he has led efforts to merge
company mobile pay services. He shared detailed about business plan and strategy that goals are
to create digital connections with more than 60 Million United State customers per month which
are not firm rewards members.
Starbucks business chain desire to grow continuously around more than 26000 locations
to 37000. There are certain plans which open up to 30 upscale Roastery coffee outlets in all
around the world. He brings innovation and transformation degree to firm. Kevin Johnson is
good leader as he considers the needs of staff and fulfills wants of workers along with business.
He utilize his servant leadership styles in context of business as he motivate existing employees
to work better than before and also inspire applicants to achieve set aims so that they can capable
to cater effective consumers services to buyers. In an interview, Starbucks spokesman said that
Kevin Johnson and Schultz share common objectives for further business growth but Johnson
has laid out disciplined method to analyzing their abilities. He also focuses on eliminating any

type of ethical problems from work area and also makes betterment in financial activities of firm
for obtaining competitive benefits at international level.
Recommendation
There are many different way through which organization can improve the level of the
success which has been seen by the company in the market/ Couple of the recommendation are
as follows:
Training: Providing different training to the employee in the organization is one of the best
way through which organization can improve the level of employee satisfaction in the
organization. As in current scenario also company used to manage the employee in good way but
providing training to all the employee in the organization will help the company in managing the
employee as well as improving the productivity of the company at the same time in the
organization (Manning, 2018). As training will help the company in improving the level of skill
set of the employee in the organization, so that with the help of the same in the organization,
organization will able to retain the employee as well will also able to improve the efficiency of
the business as level of innovation and creativity in the organization will see a good amount of
the boost in the organization. Organization also has to make sure that they used to force all
employee in the organization to take part in the training program in the organization as this is the
best way through which organization can improve the level of efficiency of different employee in
long run of the business. This may help the company in developing the variety of new variant of
the coffee in the organization as this is one of the biggest desire which is possess by organization
in coming future. Training to employee in the organization will also help the company in
maintaining the good relationship with the different employee. As company will able to promote
the positive response about the same in the organization (Lockett and Palmer, 2019).
Market research: It is another recommendation which has been made to the organization,
star bucks has to make sure that they used to conduct the market research in the organization. It
will help them in understanding the new market more easily; this may help them in achieving the
goal very efficiently of expanding their business in China as well.
F) Conclusion
From above analysis, it has been concluded that Kevin Johnson led their team by taking
effective decision in order to motivate workers who are able to contribute in achieving business

aims. With Servant leadership styles he attempts to inspire people to provide quality products
and offer services that aid to strengthen brand image within market place and increase profit
margin rather than before. Furthermore, it has been summarized that Johnson is an effective ad
global leader, he play role as aspiring leaders. He cater better working facilities to staff that
enhance productivity level of people which in return increase sales.
CONCLUSION
From above described information it has been concluded that leaders play vital role in an
business or company by providing appropriate guidance to its staff. Leader role is to motivate
their workforce effectively and increase productivity level more than past few months that
improve business performance as well as practices. In reflective section, there has been described
about motivational theories, leadership style, strengths and problems faced by a leader while
executing vision. Furthermore, in context of second part leadership style of Kevin Johnson has
been discussed that aid to improve Starbucks financial performance by taking effective strategic
decision.

REFERENCES
Books and Journals
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Cham.
Lockett, A. W. and Palmer, R. T., 2019. 6 Servant and Transformational Leadership in the
Context of MSIs. A Primer on Minority Serving Institutions, p.60.
Manning, W., 2018. Understanding Servant Leadership as a Model for High School Sport
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Moll, J. and Kretzschmar, L., 2017. An investigation of the suitability of a Servant Leadership
model for academic Group Leaders at German universities. Journal of Leadership
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Rosenbach, W.E., 2018. Contemporary issues in leadership. Routledge.
Salacuse, J.W., 2017. The Seven Tasks of Leadership. In Real Leaders Negotiate! (pp. 55-64).
Palgrave Macmillan, New York.