Leading Changes in Apple Inc : Report

Added on - 21 Jul 2020

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LEADING CHANGES
EXECUTIVE SUMMARYApple is one of the biggest and well-known companies that deals in designing,developing and selling electronics, computer software and online services. The products ofcorporation consist of iPhone, iPad, iPod, Apple Watch, etc. Steve Jobs was known as thefounder as well as CEO of company. It’s all his contribution made company reach at a veryhigher position. He was a good leader as well as manager. The managerial qualities of SteveJobs are described here by using various leadership theories. His various characteristics areresponsible for the success of Apple. After his death, company needs a new leader who wouldshow the right path to corporation that is discussed in this report.
TABLE OF CONTENTSINTRODUCTION...............................................................................................................1Consideration of Jobs to be a manager, a leader, or both............................................1The characteristics that helped Jobs drive Apple forward............................................4Consequences of taking his style too far......................................................................6Would Jobs have been the right person for Apple during the times ahead, or does thecompany now require more of a ‘manager’ than a ‘leader’?........................................7CONCLUSION.................................................................................................................8REFERENCES..................................................................................................................9
INTRODUCTIONLeadership can be simply defined as a process in which a leader influences largenumber of people for achieving a common goal. It is not an attribute or quality that is present ina leader but instead a transactional effect that goes on in between the leaders and theirfollowers. Leaders affect as well as get affected by their followers (Yaghoubi and et. al., 2011). Itemphasises that leadership is not a linear or one sided activity but is an interactive event.Leadership involves focus on the same goals. Leaders use all their energy towards thosepeople who are attempting to attain something together. Both of them have a common intention.They motivate or encourage a group of people that are working together. Effective leaders arethose who increase the productivity of a corporation by their efforts and ideas. The presentreport is based on leadership style of Steve Jobs. He is a classic example of an individual whowas possible not born to be a leader. He was dismissed by the board of directors in 1985 afterstarting Apple computer from his garage. But after the foundation of Pixar Animation Studiosand NeXT Computer, he was hired again as the Chief Executive Officer and developed therevolutionary iPod, iPhone and many other products.Consideration of Jobs to be a manager, a leader or bothAccording to Fullan (2014), Steve Jobs can be considered as both a manager and aleader. He had a lot of skills which prove that he was the best manager of his company, Apple.Schlender says that he had become more patient over his career. He does not care what peoplethinks about him. Instead of this, he was full confident over himself. He had over prepared forthe presentation of Apple. He spend a long period of time in preparation of his introduction ofproducts and other public appearances by rehearsing them exhaustively. He does multiples ofrehearsals on a single presentation and tweaked everything from the colour in order to improvehis gait. He also assisted workers in an unpredicted way. Steve was an aesthetic idealist in aspecific way. It was most necessary for him to manufacture a good quality product rather thanselling large number of products. On the other hand, Bateman and Snell (2013) says that thefounder of Apple, Steve Jobs was considered as an iconic leader who had invented theMacintosh computer which is a personal computer for masses. He also created the musicplayers and mobile phones that is loved by everyone. He wished a tool for expanding the powerof brain processing with all the information present in the world on a small screen.Annesi and Marti (2011) says that late Steve Jobs was popular as one of the mostprestigious and innovative leader throughout his life. He was not just only the founder of theApple and Pixar but also was capable of leading various organisations to become most powerful1
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