Leading Innovation and Cultural Change

Leading Innovation
and Cultural
Change

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Details information about selected organization and evaluate the current process for
innovation and change exist in an organization.....................................................................1
Illustrate the allocated theoretical concepts on leadership and culture..................................4
Discuss proper application of appropriate analytical approach and recommendate how the
subject company should lead and manage innovation and change in 2020 and beyond........8
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Innovation and change is the core element in every business. In order to be in the leading
position innovation and change is must. Organisation conduct research and development
activities continuously to come up with creative idea in the open market place (Bligh and Yan,
2018). This report is based on BT. This is a international telecommunication company located in
London. This successfully business is operating in 180 countries globally. On the other it is the
largest provider of mobile service, fixed line and broadband services in United Kingdom. The
Chairman of this firm is Jan du Plessis and CEO is Philip Jansen. Many subsidiaries are provided
by the organization like, Openreach, BT Global Services, EE limited. Plusnet and many more.
This assignment covers brief explanation about BT and how innovation and change is taking
place in the company. Various theoretical concepts of leadership and culture are showcased
properly. Additionally, pestel analysis is examined in order to manage innovation and change in
2020.
MAIN BODY
Details information about selected organization and evaluate the current process for innovation
and change exist in an organization.
Background of BT
BT is a telecommunication company in United Kingdom that provides networking
services, global security and cloud services to numerous multinational companies across the
globe. This successful business came into existence in the year 2000 as BT Ignite. It's
headquarter is in BT centre London, EC1 UK. The CEO of this leading telecommunication
company is Bas Burger. Organization is serving distinguish goods and services such as to cloud
computing, contract centres, Unified communication, Network security, IT and network services
and so on. In around 180 countries business is operating it's business of telecommunication
successfully.
In the global market there are BT is running as single business and are working hard to
meet the emerging needs of the customers. In BT there are two types of organisational unit,
customer facing ones which sell goods and services and corporate ones which supports the
complete group. In the era of competitive world BT is in the leading position among it's
competitors and are abler to capture huge market ratio because they focus on creating value for
1