Leading Innovation and Culture Change

Leading innovation
and
culture change.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Critically evaluation of the current process for innovation and change present within the
organization.................................................................................................................................3
Critical evaluation and awareness of any current or potential environmental changes, detailed
recommendations on the subject organization should lead and manage innovation and change.
.....................................................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Innovation can only develop in the culture of innovation which is help to promote
creativity. Leading changes in the company is more important and effective think through
company can easily get hire growth at market place. Innovation culture is describes a specific
form of the corporate culture which means primarily intended to promote development of
innovations within the company. The positive innovation culture creates incentives for the
employees in order lead innovative strength for the business means. Innovation comes with great
changes into the business by creating specific growth. The present report is based on the
“Sainsbury” which is the supermarket store at United Kingdom. This is the second largest chain
in the state. Presently company have 116400 employees with 219 million new income. Company
is listed into the London stock exchange and is a constituent to FTSE 100 index. Company is
generally affected by the COVID which is just going into the market. The report will critically
evaluate the current process for innovation and change present within the organization. After,
this critically evaluation and awareness of any current or potential environmental changes which
will included with detailed recommendations on the subject organization should be leaded and
manage innovations and changes in 2021.
MAIN BODY
Critically evaluation of the current process for innovation and change present within the
organization.
Innovation is an idea, action, objective and practices as new by an individual or for other
unit of adoption. This includes the original invention and creative use of work as well as defines
the generation, admission and realization of new ideas and things into the product and services
by using processes in effective manner. On the other side, creativity is the act of turning new and
imaginative ideas into reality. This is characterized by ability to perceive in the world in new
ways which are hidden from the business (Al-Ali and et.al., 2017). Changes implies when
making either an essential difference often amounting to the loss of original identify or
substitution of one thing for the another perspective in effective manner. Other, culture is the
characteristics and knowledge of the particular group of people which are encompassing the
language, religion and social habits. This is applicable when make something new into the
business for getting profits. On the other side, leadership is the art of getting things to be done
with people to act towards achieving a common goal. In that, business have directly means

worker and colleagues with a strategy to meet with the company needs by follow group of people
at workplace in respective manner.
This creates more effectiveness for business in order to gather higher customers by
innovating things in proper manner. This can refer with something new novel and useful about
the staying relevant to the business growth. With the help of innovation company should be
made various effective changes into the business and for its growth prospective. Every
innovation is consisted and go through the best possible process which is help to made effective
changes for in innovation (Altamony and et.al., 2016). Like when Sainsbury need to innovate
something then company have need to follow proper process of analysis which is included
internal environment and external market place. This analysis help to make proper cultural
changes into the business. Here is going to complete discussion the process of innovation are as
followed:
Idea generation and mobilization:
Mostly, new ideas are created through the idea generation. On the other side mobilization
occurs when the idea is moved to the different physical as well as logical locations, like from the
out the firm. Sainsbury need to manage things by mobilizing the work and its process in effective
manner. This creates effectiveness for the business. Sainsbury have need work on it as per the
current situation which can be happened in the world COVID-19. This is really affected to
business in negative manner for that business need to thin outside from the box by coming into
the market place. Idea is online portal and app of company help to customer to bring needed
products.
Advocacy and screening:
Not all the ideas are worth it and implemented. For that, this stage is highly helpful to
evaluate an idea and measure its potential benefits and problems in respective manner. This is the
second and effective stage where company is screen their idea which is run able or not (Cameron
and Green, 2019). Online marketing app is the best solution for Sainsbury because now day’s
customers are not ready to come out the house, but they have requirement of necessary products.
This creates better advantage for business which is refinement. Study in innovation is help to
take decision about the idea is correct or not.
Experimentation: