Leading Lean Projects for the FIFA World Cup 2018

Running Head: LEADING LEAN PROJECTS 1
Leading Lean Project
Students Name:
Institutional Affiliation:

LEADING LEAN PROJECTS 2
Introduction
Planning for major international events happens to be a very difficult task. Planning
for only one sports event is always better (Essays, 2013). Figure out this-that one sporting
events calls for preparing the stadium, hiring adequate staff, providing security, hotel
arrangement, ticket arrangements, traffic planning and transport planning (Cottle, 2011). A
small world cup always multiples all that to the number of matches which are usually played
in different cities across the given country (York, 2014). Planning for only one match has
never been easy, and it can most of the time fail (Sy, 2012). Thus it was not easy to deliver
the world cup project which happened in Russian on June 14 . The success of it mainly
depended on the project management (Westland, & Kogan Page, 2010).
The voice of the customers for the FIFA world 2018
The voice of the customer can be classified as the needs and the requirements of the
customer towards a product (Westland, & Kogan Page, 2010). It helps the business to know
the view of a customer towards a product (Cottle, 2011). By collecting different opinions of
our customers from our social media platforms and our websites (Sy, 2012). The following
were various expectations of our customers for the FIFA world cup 2018
 Racism Row
One of the critical issues that have greatly plagued the country of Russia is racism. An issue
that needed to be avoided during the world cup season (Alegi, 2008). Russians are also
thought to have a tense atmosphere of ethnic grouping while world cup will have had a lot of
people from diverse background (Alegi, 2008)

LEADING LEAN PROJECTS 3
. Players like Samuel Etoo, Christopher Samba and Robert Carlos are thought to have
suffered racism (Sy, 2012). More racial tensions were expected in Russia come the world
cup season.
 Climate controversy
Russia is famed for having cold weather and since world cup is a competition that called for
different teams across the world some of which are not used to such cold weather (Zirin,
2016). People were worried about whether the climate would be hospitable for the 32 teams
which were competing (Essays, 2013). In fact how some people reacted towards this weather
was another interesting thing. In fact, displeasure was also expected from some players.
 Stadium Spectacles
As usual, when a country gets a chance to stage such an important event, it must put more
efforts to have good work designs and landscape (Essays, 2013). This has been the case for
Russia. In total Russia had 12 stadiums which are located in 11 different cities where the
world cup was expected to take place (Sy, 2012).
 Crazy Crowds
Some leagues in the world have very many people supporting them. Their fans are known for
coming up with strong singing habits, hooliganism and also great visual fandom. Fervent
following Flares and fights are well observed in the Russian premier league (Sy, 2012). Thus
the Russians citizens were expected to have a very strong voice since the world cup was in
their backyard.

LEADING LEAN PROJECTS 4
 Vuvuzela Revival
The vuvuzela is one of the most well-known instruments used in by fans in football matches
(Müller, 2014). It fast emerged in South Africa, and it was expected to make a return back in
the FIFA world cup 2018
Critical for Customer Requirements
 The Stadiums
Russia must see to it that it has enough stadiums that cater for the 64 world cup matches
played for over 25 days. Every stadium must have to have a unique design which had a theme
form the locality and history demonstrated in its architecture (Zirin, 2016).
 Planning the full Tourist Experience
The Planning team had to go a step further not only planning for the matches but also making
sure that tourist has the best experience ever(Westland, & Kogan Page, 2010). People will
always need an extra thing to do when they are not watching matches thus having people
happy and occupied should also be a goal that the planner needed to accomplish. It greatly
helped to keep public disturbance and violence at a minimum and also it helped greatly to
improve the improve the economy. People might even want to travel back to the country out
of what they enjoyed during the world cup. Moreover is that Russia is known to be Avast
country and each city has different styles of food (York, 2014).
 Infrastructure preparation
Russia is had 3 million spectators from the different countries (Westland, & Kogan Page,
2010). Thus for every event to be successful the world cup project management team together
with Russian government had to greatly invest in infrastructure which included upgrading