Leading and Managing Change: Strategies and Practices for Effective Change Management

This report discusses the importance of leadership in managing change and the strategies and practices for effective change management. It examines the impact of the VUCA environment on corporate strategies and management practices, recent and current changes supported by relevant change management theory, and business policies and practices to support employees in minimizing resistance to change. The report also provides recommendations for supporting business activities. Subject: Change Management, Course Code: N/A, Course Name: N/A, College/University: N/A

Leading and managing
change

EXECUTIVE SUMMARY
Leadership is very important for the management of change that helps the people to buy
into the vision for the organization. For better management of the communication the there needs
to be consistent mundane for the day to day issues or more serious change of programs. Change
management is the systematic approach that helps in dealing with the transition or transformation
of the organizational gaol's process or technologies. Change management is the implementation
of the strategies that can help in bringing effective change, controlling change and helping
people adapt to the changes. Development of change in the company through the process of
making organizational changes is considered to be good for the critical success of the company.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1) Corporate strategies and management practices affected by current VUCA environment:...3
2) Recent and current change supported by relevant change management theory: ...................5
Business policies and practices to support employees in minimizing resistance of change.......6
Recommendation for supporting business activities:..................................................................8
Personal strengths and weakness working in a team .................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
13 Types of Change of Management Models You Should Know. 2022.......................................13

INTRODUCTION
Leading and managing change means creating experience for people working in the
organisation that revel possibilities to drive strategies that harness resources to win marketplace .
Change brings instability and leaders provide consistency and vision during change. Present
report will state that organisation is rethinking about their product and services portfolio after
Covid 19 scenario taken place. Report will discuss about corporate strategies and management
practices that affected by current VUCA environment. Further report will tell about recent and
current changes supported by relevant change management theory. This report will examine
ways business policies and practices evolve to support employees to minimise resistance to
change. Report will further discuss about the ways to support the business and tell about strength
and weakness of working in team.
MAIN BODY
Corporate strategies and management practices affected by current VUCA environment:
CURRENT VUCA ENVIRONMENT AFTER COVID:
VUCA term is used to describe uncertainty of business world. World is changing
according to changes taking place in the external environment.
Volatility: This is characterised by unexpected and unstable event taken place in an
unknown duration. Volatility in the context of Covid 19 is that rapid increase in number of cases
occurred since the outbreak of virus and changes occur much more often than before. It require
continuous analysis and evaluation because it is unpredictable and fast.
Uncertainty: Despite having full knowledge about situation or event, the prediction
about future result may be appropriate (Sharma, and Singh, 2020). To understand the
complexity of Covid 19 government form task forces because no one can predict when the
pandemic will end and when government will have vaccination or cure.
Complexity: It refers to situation or event that has many interconnected components and
only some of the information is available regarding their interdependence (Troise, and et.al
2022). Pandemic is affecting all aspects such as health care, business, social life, economy in
such a complex way.
Ambiguity:Ambiguity does not mean lack of clarity but it describe a situation where
multiple interpretation are there. It refers to unclear relationship having no precedence available

as the situation have many unknowns so only little prediction about future to be available. There
is no best practice that company can follow to manage the challenges caused by covid19.
Corporate strategies and management practices in this environment:
Further Digitalisation: In many ways 2020 has marked a change in how digitalisation
impact business. Covid 19 crises reinforce need of co ordination , government policy approach
towards digitalisation. The virus outbreak creates adoption of contactless digital payment and
increase in digital payment volume across globe. Digitalisation proven very crucial in fulfilling
business transaction and for peer to peer transfer of fund. It is easily accessible and more people
and firms are going digital after crises as digital information gives rise to new goods and services
and it creates opportunities for markets.
Responsible business: People in the organisation is becoming more responsible after
Covid 19 crises and adopting sustainable approach in business. Organisation increased focus on
responsibility, sustainability and transparency in business. Responsible business is essential
because it benefit society and also address negative impact that might have on society. Decision
makers by using this practice can make more responsible decision as responsible business build
trust and strengthen its relationship with shareholders.
Resilient organisation: Before Covid 19 only few organisation thought about resilience,
after its impact organisation start thinking about resilient approach in business . Company need
to be more resilient in facing all the risk, not just pandemic as it involve determining uncertainty
with purpose to build a strategy for resilience. By using this approach organisation respond
productively to continuous changes, adversity and disruption.
Increase in remote working: After Covid 48% of employees likely to work remotely as
it create freedom and flexibility in work. People can work in peaceful environment and it saves
time of employees to travel to distant places and create work life balance. Greater autonomy and
flexibility in the work allow workers to structure how they spend their days as it creates
productivity in the organisation.
Expanded data collection: Before pandemic organisation were using non-traditional
employee monitoring tool after Covid scenario the amount of data gathered by organisation on
their employees grew exponentially. Data provides deeper understanding of market and improve
organisation customer database (Nudurupati, Garengo, and Bititci, 2021). It allow to store and

analyse important information about existing and potential customer. Consumer data improves
organisation marketing strategies and allow greater personalisation.
Recent and current change supported by relevant change management theory:
MORRISON RECENT CHANGES: Morrison is the fourth largest chain of
supermarket in the United Kingdom founded in 1899 by William Morrison. Morrison is planning
a move that company will make zero wastage unto 2025. Organisation is participating in zero
wastage movement as it conserve resources and minimize pollution. Zero waste promotes social
equity and build a good community and it also benefit economy as it supports local circular
economy and more job opportunity to be created by zero wastage . Zero wastage supports
sustainability as it protect environment and reduce cost by producing various jobs .By optimum
utilisation of resources organisation save money and progress faster in the economy.
Change management theory: Change management drives successful adoption of
change in the organisation. By this employees understand and commit towards organisation as
they work effectively during change process. It creates a sense of urgency to motivate people
towards change because without organisation change management company transitions become
very expensive in terms of time and resources.
Increased urgency: Urgency means what needs to be done immediately without being
asked and in most possible manner to create change (Hussain, and et.al 2018). Employees in the
company must develop feeling that upcoming change is essential and it is beneficial for them as
well as for company. The objective behind this is to motivate and develop interest among
employees to support change. An organisation create urgency by identifying threats and their
effects on the company and how company can cope up with this in future. Organisation examine
various opportunities available so that threat can be reduced to some extent.
Build guiding team: This can be achieved by identifying the changes that leader take in
the organisation with the support of stakeholders. Organisation bring involvement of all of these
in the entire process to form a powerful change in the company. By identifying weak areas of
team organisation can ensure that people from various department work together this will bring
efficiency in the business.
Develop the vision: Organisation can achieve change by determining core values and
strategies . A clear and achievable vision help people to understand why organisation is asking

them for change. By ensuring that leaders can describe the vision very well and in the manner
so that people working in the organisation can easily understand it and also follow that.
Communicating the vision: Changes can be achieved by communicating vision with the
people working in the organisation by convincing them that changes is good for organisation as
well as for them. Company connect the vision with all aspects like training and development
program, performance reviews etc. so that employees feel that their goals can be aligned with
achieving the vision.
Removing obstacles: This can be achieved by aligning organisation process and
structure with overall organisation vision (Stouten, Rousseau, and De Cremer, 2018). Company
can establish changes by continuously check on barriers and check on people who is resisting
change . By implementing proactive changes organisation can remove obstacle in the process of
change. Company can also reward people so that they get motivated and support in the change
management process.
Creating short term wins: Company can create various short term target instead of long
term goal that organisation can achieve with minimum wastage and lesser possibility of failure
(Chernyak-Hai, and Rabenu, 2018). By creating short term, wins and by rewarding the
contribution of people company can give the feel of victory to people in the early stage of
change.
Consolidating gains: Organisation can achieve continuous improvement by analysing
success stories of employees that how they involved previously in the changes process and
how this affect them in a positive manner. Change bring operational efficiency and also save
money.
Anchoring changes in the corporate values: Changes can be achieved by discussing
successful stories related to change initiatives. Changes is integral part of management and
organisation culture so it is necessary to bring changes in the organisation . Organisation also
ensure that support of existing as well as new leaders in the change is essential by pointing the
benefit of it.
Business policies and practices to support employees in minimizing resistance of change

Morrison company had adopted various policies and practices in the organization in order to
reduce the resistance of change. Further, to increase the productivity and performance in the
organization company had taken these policies and practices-
Communicates to employees- Company had effectively communicated to all its
employees regarding implementation of change. Its two-way communication in which
employees were openly asked questions anywhere if they were facing any problems. Besides
this, Morrison had told to the employees all the benefits and need related to change so that put
efforts in accepting the change (Damawan and Azizah, 2020). Company had effectively engaged
the employees and listens every employee and gets feedback from them whether they are
understand or not.
Provided change management resources- Morrison had provided all the resources to
the employees that are needed for change management. Besides this, company had funded the
resources that were useful for the change management process. Firm employees had all the
resources which helped them to effectively adopts the change. Further, it reduced the employees'
resistance when they have ample amount of tools they will work better (Ali and Anwar, 2021). It
had a positive impact in Morrison employees resistance minimized after they got the appropriate
resources.
Engage with project Management- Morrison company had combined change
management with the project management activities. Company included the plans in the project
and provided training to the employees. It had a positive impact and it also helped organizations
in reducing employee resistance.
Provided Incentives- Company had also provided incentives to all the employees and
encouraged them to adopt the change. Morrison had included incentives in the change
management process as it's the best way to engage employees in the new process. In addition to
that company had also provided rewards to the employees who were accepting the change (King
and et.al., 2020). Reward and recognition has a positive impact on the staff as they put efforts in
accepting the change.
Provided Infrastructure- Morrison company provided infrastructure to its employees
whenever any change is about to implemented in the organisation. This can be in the form on
new software that is installed in their working and provides necessary tools. By providing proper
infrastructure company manage its human resource and make it clear to all the staff of the

change. When the necessary tools given to the staff they also understand the importance of
change. By providing proper infrastructure to employees they will adopt the new changes and
improves the working conditions with the given equipments. It will further makes the
organisation more competitive in the industry.
Business policies are the rules that are set by the organisation and every employee need
to follow that rule. In this company included all the goals that are related to change and roles of
employees to work accordingly. In this company made a plan and then implemented those plans
in the organisation and then communicated to employees so that they work according to planned
goals. This also helps in minimising the resistance of employee as they work according to the
planned goals.
Recommendation for supporting business activities:
All businesses suffered due to Covid 19 outbreak as to support changes and bring
efficiency in the organisation following are recommended ways:
 It is to be recommended that company should not sell the product that is irrelevant
to customer instead of it company should make efforts in providing the product
according to customer need. Company need to revaluate their offering because
irrelevant product create so much wastage that is not good for company growth.
Company should offer longer customer service hours this will help in creating trust
with the organisation that company will continue to provide its services in an
uncertain situations also.
 Organisation should create more channels to increase online support as company
should provide services on social media, websites etc. This will create flexibility and
transparency in business and it will be more convenient for consumers to find
product on the online platform. Organisation should continuous make changes in its
internal affairs so that performance to be improved. It is also recommended that
leaders should continuous monitor, measure the performance of employees so that
they will not resist to change and adapt changes effectively.
 It is recommended that organisation should engage with customers because it is very
crucial that company continuous to communicate with large audience (Guo, and
et.al 2018). By opening up a communication channel organisation can know what

changes customers like to see in business and they can respond to their feedback
also.
 Company should plan ahead for all the crises so that business will not suffer huge
losses after Covid 19. There is no better time than present to start planning so
company should make effort on that because it is impossible to plan with specific
date (Mao, and et.al 2019). Company should be in sympathetic ton because
customers also experienced hardship at the time of Covid 19. This will create an
image of the company in front of consumers and they will develop faith with
organisation and its policies.
 Company should focus on making marketing strategy and remove anything
irrelevant and inappropriate because it is very essential for growth of business (13
Types of Change of Management Models You Should Know, 2022). Organisation
should look through all the scheduled campaigns, social media post and email
marketing to determine what needs to be remove or change. Company should
improve page and site load speed so that it would be easy for customers to navigate
store and find the product of customers choice .
 It is advisable that business should appear on search engine because customers
search for products and services. If a company is having online presence it would be
much more beneficial for firm to gain competitive advantage as more people
purchase product and do shopping online.
Personal strengths and weakness working in a team
I have worked with a various group members and find out what are my strengths,
Weakness, Opportunity, Threats. They are as under-
Strengths- While working in a team I have found that my communication skills is very
good as I effectively communicate with the team members. This helps me to work better in a
team and overall I fulfil the team goals. In addition to that it helped me to avoid confusion
related to work (Huber and et.al., 2020). My listening skills is also good as I effectively listen
every member of a group it also increases my knowledge. I take other people opinions and then
work accordingly to achieve the team goals.
Weakness- While working in a team I have found that sometimes I am close minded like
I don't consider the view points of others. It has negatively impact on my performance as I don't

get new ideas and opinions from the team members of group. It further impacted on achieving
the group goals (O’Donovan, 2019). Blaming team members is my another weakness I have
found while working in a group as whenever task is not completed I always blame the group
members. Many times they are not responsible for the work that has not been done but I
blame them.
Opportunities-
While working in a team I have found that it will help me in building better relation with
team members. It will also improve my coordination while working with the team members and
also enhances my problem solving skills (Ruch and et.al., 2021). Whenever any problem arises
in the work other team members shares their opinions on it and I get more ideas which help me
to know how to solve complex problems.
Threats- I have faced some threats like team members don't like each other so many
times they don't properly communicates with me. With this goals of team are unachieved as
group members doesn't respect the other team members. Improper coordination among us affects
the organization as well group goals as it reduces the team performance and hinders in achieving
goals.
Recommendations for self Improvement
 It is recommended that I must improve my communication skills more as many times
i am not be able to communicate with the team members in a group. It negatively
impacts on my work as i don't know what to do in a new project and it decreases my
productivity in the team work.
 It is recommended that I have to improve my listening skills as many times I don't
listen to ideas, and opinions of the team members. Listening skills will help in
getting the different views of the group members helps me to work better. Further, in
case of issues it will help me to get multiple solutions of the problem by coordinating
with them which will improves my team work. Besides this, it will also help me in
overcoming the challenges I am facing in a new work that is assigned to me and in a
group task.

CONCLUSION
From the above analysis it is concluded that change management supports a smooth
transition from old to new ways. It allow employees to understand and commit and work
effectively during change process. From discussion it is analysed that corporate strategies and
management practices affected VUCA environment highlighted the effects of post Covid on
organisation. Morrison company adopted a change practice of zero wastage up to 2025 that is
supported by change management theory. In this company developed the vision and increased
urgency in the organisation . This report also showed ways that business policies and practices
that evolve to minimise resistance to change. At the end recommendations to be given to support
business like company should plan ahead for all the crises so that business will not suffer huge
losses in future.

REFERENCES
Ali, B. J. and Anwar, G., 2021. The mediation role of change management in employee
development. Ali, BJ, & Anwar, G.(2021). The Mediation Role of Change Management
in Employee Development. International Journal of English Literature and Social
Sciences. 6(2). pp.361-374.
Chernyak-Hai, L. and Rabenu, E., 2018. The new era workplace relationships: Is social
exchange theory still relevant?. Industrial and Organizational Psychology. 11(3). pp.456-
481.
Damawan, A. H. and Azizah, S., 2020. Resistance to change: Causes and strategies as an
organizational challenge. Advances in Social Science, Education and Humanities
Research. 395. pp.49-53.
Guo, Y., and et.al 2018. Mobile e-commerce recommendation system based on multi-source
information fusion for sustainable e-business. Sustainability. 10(1). p.147.
Huber, L.R. and et.al., 2020. Diverse cognitive skills and team performance: A field experiment
based on an entrepreneurship education program. Journal of Economic Behavior &
Organization. 177. pp.569-588.
Hussain, S. T., and et.al 2018. Kurt Lewin's change model: A critical review of the role of
leadership and employee involvement in organizational change. Journal of Innovation &
Knowledge. 3(3). pp.123-127.
King, D. R. and et.al., 2020. What, when, and who: Manager involvement in predicting
employee resistance to acquisition integration. Human Resource Management. 59(1).
pp.63-81.
Mao, X., and et.al 2019. Utilizing multi-source data in popularity prediction for shop-type
recommendation. Knowledge-Based Systems. 165. pp.253-267.
Nudurupati, S. S., Garengo, P. and Bititci, U. S., 2021. Impact of the changing business
environment on performance measurement and management practices. International
Journal of Production Economics. 232. p.107942.
O’Donovan, G., 2019. Creating a culture of partnership between project management and change
management. In Leading the Project Revolution (pp. 85-95). Routledge.
Ruch, W. and et.al., 2021. The structure of character: On the relationships between character
strengths and virtues. The Journal of Positive Psychology. 16(1). pp.116-128.
Sharma, S. and Singh, T., 2020. VUCA World and its impact on Human Resource Function: A
roadmap for HR Leaders to navigate the current challenging times. PalArch's Journal of
Archaeology of Egypt/Egyptology. 17(7). pp.10219-10227.
Stouten, J., Rousseau, D. M. and De Cremer, D., 2018. Successful organizational change:
Integrating the management practice and scholarly literatures. Academy of Management
Annals. 12(2). pp.752-788.
Troise, C., and et.al 2022. How can SMEs successfully navigate VUCA environment: The role
of agility in the digital transformation era. Technological Forecasting and Social
Change. 174. p.121227.
Online

22 Important Teamwork Skills [Online]. Available through:
<https://www.zippia.com/advice/teamwork-skills/> 2022
13 Types of Change of Management Models You Should Know. 2022.
[Online]. Available through: <https://www.apty.io/blog/organizational-change-management-
models>

APPENDIX

Group Workload Agreement
Cohort Name: _____________________________________
Group Name: ABC_____________________________________
Group Report Due Date: __________________________________
Team Members: A, B, C
Name ID Email
A
B
C
Team Agreement and Ground Rules:
Issue Agreements
Personal
Interactions
Roles and
Responsibilities
Distribution of the
Workload
Managing conflict
Other
Other

Description of CW1:
What products will the group generate to complete this CW1?
What research is needed to do this CW1?
Proposed Timeline:
When is it to be
completed/performed?
Who is responsible?
Research and Reading Understanding the
concept of how the
Covid-19 organization
and fundamentally
rethinking about the
product and services
was done by
reinvention of the
supply chain.
A and B were
responsible for the
recognition of the
research topic and
readings.
Group Discussion on
point 01 in the CW1
The research on the
corporate strategies
and management
practices and their
affects by the VUCA
environment. Was to be
performed on the first
day of the research. The
key influences of the
business approaches
were also analysed for
the unplanned change.
Mr A was responsible
for this research.
Strengths :
 Excellent
research skills
 Communication
skills
Weaknesses :
 Poor with
practical learning
practices.
 Successful
growth from
learning

experiences.
Group Discussion on
point 02 in the CW1
In this section research
was on different
examples which would
help the organization in
the relevancy of the
management theory
which helps the
management of the
planned and unplanned
changes. It was to be
completed on the
second day.
For this Mr B was the
perfect option of
discussion that allowed
the other with his
ability to research and
find the suiting
examples which can be
taken into
consideration.
Strengths :
 ICT skills
 Technically
excellent
Weaknesses :
 Poor
intercommunicati
on
 Socially less
interactive.
Group Discussion on
point 03 in the CW1
Examination of the
ways in business
policies and practices
have been influenced
by the organization for
supporting the
employees are
considered for the
minimization of the
resistance. This
research was needed to
be done before 4 to 5
days of the project
start.
In this evaluation the
chosen person was Mr
C due to the law
background that this
person has,
Strengths :
 Ethically
educated
 Strong
communication
Weaknesses :
 Poor ICT skills
 Technically poor
Group Discussion on
point 04 in the CW1
In this section of the
CWI everyone was
consulted due to the
collective information
which was required for
this learning practice.
The ways in which this
organization can
improve its
performance can be
considered to be the
following. This was
For this point all the
Members were needed
as they would help to
portray their
experience for
explaining the ways in
which the business will
be able to provide the
growth that is essential
for the chosen
organization. In this the
teamwork-skills and

needed to be done 2
days before the
submission.
collaboration was the
key skills that can in
handy during the
formation of
recommendation.
Group report compiling The compilation of the
report is a very
important aspect in
which the all the errors
that are recognized are
needed to be removed.
2 day before initial
submission.
Compilation of the
project was done
effectively by Mr A as
he had the experience
and accountability for
being the leader of the
team.
Group report emailed
for formative feedback
In this stage the project
was needed to be
mailed to the tutor
before the date of
submission so that he
can make suggestions
of minor changes, to be
done 1 day before.
Mr A and B because of
A being responsible and
B being technically
advance.
Group discussion on
improving Group report
based on formative
feedback.
As per the feedback
which has been
received the learners
are needed make
changes which are
essential for the growth
of their business. It
needs to be done 1 day
before submission.
Mr C and A were the
ones responsible for
making the changes
due to their research
qualities.
Final Report ready to
be submitted on
blackboard.
The final report is when
all the changes are
made and nothing is left
except the submission
and acceptance of the
report. Done on the
date of submission.
During the final
submission all the three
members had their
contribution to the final
assessment.
Signatures:
_______________________ _______________________
_______________________ _______________________
_______________________ _______________________