Leading and Managing Change: Evaluating Corporate Strategies and Management Practices in VUCA Environment

Leading and Managing
Change

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Evaluates how corporate strategies and management practices have been affected by the
current VUCA environment and demonstrates how this has influenced business approaches to
planned and unplanned change...................................................................................................3
Makes recommendation to support the business which takes into consideration key areas of
note identified within the report..................................................................................................5
Reflection on my strength and weaknesses.................................................................................6
Recommendations for self improvement....................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Introduction
It is essential for every company to lead and manage change in their organisation. Change is
adopted in every organisation for the betterment. Hence, it is essential for companies to focus on
their internal and external business environment and then make strategies to adopt effective
change. British Airlines was founded in the year 1974 and it is headquartered in Harmondsworth,
UK. The following report covers corporate strategies and management practices have been
affected by the current VUCA environment and how this approaches to planned and unplanned
change. It also covers recommendations and reflection for self improvement.
Main Body
Evaluates how corporate strategies and management practices have been affected by the current
VUCA environment and demonstrates how this has influenced business approaches to
planned and unplanned change
VUCA stands for Volatile, Uncertain, Complex and Ambiguous. These factors can be
managed effectively by companies by their strategies and management practices (Sohn and Ko,
2021). In context of British Airlines, their marketing strategies and management practices get
affected by VUCA environment which is mentioned below-
Volatile- This factor define that change is unpredictable and rapid by nature. In context
of British Airline, their most of the changes are unpredictable because it carries carriers, parasols
and passengers from one place to another. They are unknown by behaviour of their passengers
and rules and regulations of the country where they land their planes. In context of British
Airline, if their passenger face any emergency then they have to make quick decision for
emergency landing.
Uncertain- This factors tells that the present is unclear and the future is uncertain which
means the factors or issue at present time is unclear and the future situations are unpredictable.
Complex- IT consist of having different interconnected factors, creating confusion and
many others. In context of British Airlines, it is essential for them to communicate with their
employees clearly to understand their needs and wants. It is essential for them to clear their
thoughts to share with each other.