Leading Organization Sample Assignment

Leading Organisation

EXECUTIVE SUMMARY
The report was based on the Hong Kong Jockey club. It presented the history of the jockey club
and the growth of their business. It changed to the professional club of Horse racing to the
amateur one. The report describes the major changes in the strategy, government, customer,
technology, people in the club and the different drivers like management, competitor, legislation
who influenced the club to bring changes. It explains the various improvement and strategies
taken by the Jockey club like connect programme to involve the staff in the club. It describes the
various steps of implementation process of changes like identifying the places of changes,
communicate with stakeholders prepare the plan, analyse and monitor the resistance etc. which
help in effective implementation of the change process. It explains the Kotter model through the
implementation process. It describes the various factor like technology, strategies, employee
skills, resources and revised goal used by the management to cop up with the change process.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
Introduction to the organisation..............................................................................................4
1. The drivers who influence the change in the jockey club..................................................5
2. Implementation of change process.....................................................................................6
3. Application of Kotter's model of change:...........................................................................8
4. Critical evaluation of change..............................................................................................9
5. The factor cope up by the management in the process of change....................................11
Conclusion............................................................................................................................12
Recommendation..................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................13

INTRODUCTION
Leading organisation can be defined as the organisation which identifies the issue that are most
challenging for the leaders. The study highlights the major changes in the organisation and the
drivers who are responsible for bringing the change in the organisation. It define the process of
changes in the organisation and the way in which the change management has been implemented
to the organisation. The study applies the Kotter model of change which helps in improving the
process of change.
Introduction to the organisation
The Hong Kong Jockey club was established in 1884. Then the jockey club changed to the
professional horse racing institution in 1971. It is a non profit business organisation which aims
to provide the entertainment to the visitors and the local residents. It also provides the lottery
activities, football betting with horse racing. It opens a horse training hub to expand their
institution. The Hong Kong Jockey club use some part of their earning in community projects
and charity. Membership club, racing and racecourse entertainment, charity and community and
responsible lottery and sports wagering are the major pillars of jockey club. The club able to
manage the position in the market from the last 135 years because it was the leading business in
Hong Kong (Friedrich, Wüstenhagen, 2017). It contributes in the Hong Kong economy through
various ways like tax, lottery fund, donation and create the opportunity of employment for the
job seekers of Hong Kong.
The club takes various changes to retain the leading organisation and maintain their position in
Hong Kong. The club try to understand the legal framework, legislations and the strategies of the
competitors to improve the racing and attract new audience. The club starts a staff programme to
connect the staff and give their suggestions and valuable ideas and work as a team. They
encourage their staff to connect with the customer and with each other. It brings various
behavioural and mindset changes among the staff and help them to understand the customer
need, problem and serve their needs in a better way. To spread the information at all the levels of
the club they organise some events, seminars, workshops and training programmes. They also
organise some competition like talent contest to involve their staff in the club activities.
They segment the customer and try to offer the various services according to their needs. The
club prepare racecourse master plan with innovative and renovated venues. The target the young

age group and provide new offering to them. They allow their customer to use the various racing
apps on their own iPads. The attract the young customer for the long term sustainability of the
club. To attract the customer they create the interest among them so they can retain in the club
for long term period. They enhanced the hall area of public betting by providing female friendly
environment and various facilities to attract the female audience towards the club. They attract
the female audience to join the themed events which offers variety of programmes to enhance the
knowledge of younger member and help them to understand the horse racing. They can leverage
the new technology to meet the market demand much faster and improve the ability of club to
take the actions against the illegal activities.
The new technology helps the club to fulfil the customer demand. They use the digital product
and various channels to manage the market challenge and retain the customer in the club. They
use the different applications like mobile live centre app to show the live telecast of football
matches on their smartphones and tablets. To make the horse racing more popular among the
young generation they introduced the racing simulator app and various betting apps.
To increase the revenue and popularity they make a three year agreement the football association
of Hong Kong to provide training to the youth (Lam, 2017). They relaunch the Quartet bet
software for trading with security and speed. The software provides the more authenticate and
real time data to the customer to evaluate the result of the events. The Hong Kong Jockey club
adopt different strategy to compete with the illegal operators.
1. The drivers who influence the change in the jockey club
Organisational drivers are the person who brings the changes in the organisation, linked with the
goal and influence the firm for these changes. The key rivers who influence the changes are:
Customer : The need of the customer influence the Jockey club to bring the changes in the club.
The customer centric approach influence the club member to segment the market on
demographic and behavioural basis. They target the young group to create their interest to get the
long term benefit from them. The demand of customer force the jockey club to introduce various
facility.
Government or legislation : The government influence the club to get the audience by
enforcing various rules and regulation to illegal operators. Legislation helps in providing licence
to the Jockey club for Horse racing, betting etc. in the organisation and generate the revenue by
legal activities. They force the other illegal competitors to wind up their business. It helps to

create more customer for the Jockey club because the club pay tax to the government and donate
the share of income to different charities.
Technology : Technology influence the changes in the organisation. The development of various
software and application provide the live updates of different matches and events on the single
screen of the tables and smart phone of the users. It influences the Jockey club to use the
technology and provide the software and application to their users for betting, live commentary
and live show of football match. The technology makes the horse racing more accessible to the
consumers. They use the various online apps to attract their young and female customer.
Management : Management play an important role to bring the changes in the organisation.
They prepare different strategies to effective and efficient management of the club. They start
few programmes in their club to involve the staff. They launch the connect programme to
encourage the 27000 employees to connect with each other and with the organisation. They also
prepare different contest to motivate the employees. The different workshops, events and
seminars connect the employees and familiar them with the new changes. Management team
manage the activities of the club like football matches, horse racing and lotteries and evaluate the
improvement and their effective implementation.
Competitors : Competitors influence the club to bring changes. The credit loan strategy of
competitors to attract the customer influence the Jockey club to innovate new strategy to regain
their customer. Jockey club established the Hong Kong jockey club college to promote the
training and learning among the customer (KEY DRIVERS OF ORGANIZATION
EFFECTIVENESS, 2014).
Culture : The culture of the nation also influence the organisation to develop some new
strategies and change their process. The population of Hong Kong was engaged in gambling and
betting in the market. In 2010/11 people spend HK$26 billion in Macau casino and HK$23.7
billion in Jockey club. The interest and culture of the nation influence the jockey club to create
more lottery and racing events.
2. Implementation of change process
To effectively implement the change process Hong Kong Jockey club has to identify the places
where they need the changes. The club fully aware about the market and the segment of the
customer who hep to generate the revenue for the club. To capture the younger generation they
use the technology like advance software and betting apps. They shift toward the online betting

from the offline betting. It also reduces the operating cost. Now their aim is to customer
acquisition rather than to profit making.
They present solid business case regarding the change in vision, mission, betting account
opening, training and development of staff, prepare strategy for public relation to the
stakeholders to make the efficient changes in the club to attract the customer.
The prepare proper plan for making changes in the club. They set the goal and SMART plan for
generating revenue and increasing the customer. To implement the change process they have to
focus on the different departments and their goal. They prepare the action plan and implement in
the club environment.
Jockey club use the various resources and data to implement the change process. They evaluate
the various resources to strengthen the change process and for the effective implementation of
the process. The various data provide the information regarding the external environment and the
competitors.
To implement the change process they use various communication channels like social media,
applications and advertisements. They communicate the information to the all departments of the
club to manage the activities and give their suggestions in improvement and make changes. It
creates the two way communication and transparency in the jockey club (Canterino and et.al.,
2018).
They manage the barriers and resistance created by the public and some time by the staff to
implement the change process. They do various charity work to aware the public about their
social work and attract toward their business. To implement the change process the CEO and
Steward board exercise the positive chance in formulating process of government. They also
work to improve the performance and deal with the resistance in the club. They monitor the
budgets to manage the barriers or resistance in change process. For the effective implementation
of change process and to remove the resistance Jockey club celebrates the success of their
employees to motivate them and adopt the changes. The CEO of Jockey club host the lunch and
praise the performance of their staff.
They review the change process and redesign if they need any changes in the process. It helps
them in implementation of he process by evaluating the constraints in the process and rectify
them in early stage so they can effectively manage the activities of the Jockey club.

3. Application of Kotter's model of change:
Kotter's model consist of 8 steps with the help of the model we learn that successful
change can occur by following these steps(Kotter’s 8 step Model of Change. 2019).
Step 1 : Create an urgency - The major threat to the Hong Kong Jockey club is the presence of
illegal bookmakers such as Macau junket operator who obtain the high value customers of the
Hong Kong club by giving a credit loan. Due to the increase in tax rate on horse race betting the
people of Hong Kong is investing their money in Hong Kong. By seeing the statistics in 2010
the people of Hong Kong spend about HK$ 26 billion if this will continue to happen the Hong
Kong economy can be greatly affected.
In order to avoid such a huge loss to the economy of the Hong Kong the people of the
city should understand this issue as well as the stakeholders and the industry people should give
a proper support to avoid the involvement of people in such type of illegal activities.
Step 2 : Forming powerful guiding coalitions - In order to build a good team by encouraging
the employees. In order to encourage the employees of the club the various programme have
been conducted such as in 2010/11 launch an “connect to foster” a staff programme for the
27,000 employees of the club so that people of the club interact better with each other and with
the club's customer. The club is supportive of in human capital development within the
organisation as well as outside the organisation. This programme was setup as to make the
employees of the organisation ready to adopt the challenging environment in the business.
Step 3 : Develop the vision and strategy - The club has made the strategies in order realize the
change in the organisation. The executive director of betting, finance and corporate development
has created a clear roadmap to share the common vision and mission to the peoples of the
organisation. The club make use of Egon Zehnder to analyse the capabilities of the senior
executives to see that whether the leader of the project best suits for it or not.
Step 4 : Communicating the vision - The human resource director of the Hong Kong club
organise the business meeting for the Senior executive every year to discuss about the business
plan and new ideas. SMART goals were aligned in order to achive the business objectives.
Step 5 : Remove obstacles - Resistance is common in every process in order to avoid the
resistance which can be caused due to fear of unknown, risk associated with budget and return on
investment risk(Doppelt, 2017). the CEO of club and Board of Stewards has designed a good
governance framework. The company has also been in the charity programme in order to set an

image of the club and reduce public pressure. The training is also provided to the employees in
order to make all staff eligible and independent with their assigned work. Rewards and
incentives were also given to the staff members.
Step 6 : Create a short term wins – The leader of the team creates a small targets which are
aligned in such as way as to reach to the goal of the team. The CEO of the Hong Kong club
always encourages and complement employees for their good performance openly by organising
cocktail lunch for them.
Step 7 : Consolidating gains – During the cocktail lunch the employee were given a chance
share the individual experience.
Step 8 : Anchoring change in the corporate culture - Due to change in the consumer
expectations and competition in the market. So the people within the organisation should always
be ready for which the club has been continuously adjusting the change management strategies
according to the situation in order to remove the barriers in the change management process.
4. Critical evaluation of change
The various steps taken by the Hong Kong club to smoothen the change management is
Identification of the weak area which need improvement :
The club analysed the area which is needs the improvement. By analysing the company came to
know about the weak areas which need improvement such as change occurring in customer
choice, technology development etc.
Critical evaluation
Advantage : The club has taken the right step as in the club is facing many competitors in the
market and also facing the loss due to high migration of customer therefore in order to
understand the need of the customer and the changing market environment the company has
taken the right step.
Disadvantage : The company can suffer loss by investing in technology as the technology is
changing rapidly changing so investing in a particular machine or software can result in loss .
Presented an business case to the stakeholder : Hong Kong club top management create a
clear vision and the roadmap to achieve the vision.
Advantage : As stakeholders are the key members of the organisation it is essentials for every
organisation to present a clear vision to stakeholder of the company so that all the members
move in the same direction.

Disadvantage : The clear vision set by the executive director can result in misunderstanding can
cause the …..
Plan for the change: The Hong Kong club prepare its top management in order to face such
changes in the market. The club prepares the SMART goals to meet the objectives.
Advantage : Every organisation has to suffer the impact of changing market. There it is good that
the company has already prepare the staff to deal with such changes.
Disadvantage : If any of the executive shares the business plan to any third party. It can cause
club to face huge failure.
Provide resources and use data for evaluation : The club carefully allocate the resource to
strengthen the business model.
Advantage: The company gets the benefit by the proper allocation of resources such as
technology and pulling together all the executives to achieve the objective.
Disadvantage : The disadvantages of the step is that to allocate the resources needs an huge
investment which be a negative to the club if not managed properly
Communication : the club has open line of communication means there is transparency and two
way structure of communication.
Advantage : It will help all the members of the club to move in same direction(Anderson, 2016).
Disadvantage : It can cause an junior employees to not listen to their seniors or to disrespect their
views.
Monitor and manage resistance, dependencies and budgeting risks : In order to manage
resistance the Hong KonDoppelt, B., 2017g Jockey club has created a good image in the market
by being in the activities of social welfare such as charity works. The company has also provided
a training to employee to cope up with the changing environment.
Advantage: By providing a proper training to the employee the company can make its staff
highly skilled which will help the company to work more effectively and efficiently.
Disadvantage : the club can face the loss as it requires a huge capital and human efforts to give
training to the employees and if the employee leaves the organisation than the organisation has to
bear that loss.
Celebrate success : The senior management of the club organise the cocktail lunch for the
employees and complement the outstanding performer.

Advantage : The advantage of celebrating the success is that the team as well as employee feel
motivated when they get a reward for their performance.
Disadvantage : Celebrating the success of the particular employee or particular team can have a
negative impact on the other.
Review, revise and continuously improve : The club continuously make changes in its process
in order to suit the situation.
Advantage : This will help the club to adapt the change easily and to remove various roadblocks.
Disadvantage : The employees of the organisation may suffer due to continuous change in the
company plans. Some employee may feel difficult to adopt the change which hamper the work of
employee.
5. The factor cope up by the management in the process of change
Technology: Hong Kong Jockey Club management was looking to attract younger person
toward the company so decided to offer the services of online betting to customer which has
forced the management to dealt with the technology which was used to provide online betting to
the customer.
Business Activity: Due to change in the style of the business, management has to cope up with
new activity of the business which include opening customer account online, training of staff and
official in the organisation
Revised Goal: Due to change in the format of the business new and smart goals was set up by
the senior management which has forced he department management to influence their were
according to the new goal set up by the Hong Kong Jockey club, so that they can achieve the
goal with good quality of work (Hughes, 2018).
Resources: Due to change in the format of the business proper evaluation of the resources was
also taken place in the organisation and if there was any requirement of the new resources then it
was also introduced, evaluation of human resources was also done in the organisation which has
forced management to cope up with the new resources in the organisation.
Strategies: After implementation of all the changes in the organisation new communication
strategy was also introduced which has helped the management to have a two way
communication with the employee which has helped the management to understand the views
and thought of the employee.

Employee skills: After implementing changes in the business. Training style of the employee
was also changed to cope up with the new requirement of the business and to increase the
efficiency level of the employee which has helped the company to improver the quality level of
the human man power in the company.
Employee Satisfaction: After implementing the change in the business new remuneration plan
for the employee was introduced in which employee was offered a higher wage rate and
incentive trip. Management also started praising the outstanding performer openly which has
helped the management to improve the motivation level of the employee in the organisation.
Conclusion
The club has taken the right steps as the demand in the market is continuously changing
and in every industry there is huge competition in the market. For the survival of the organisation
it is necessary for every organisation to make changes in their strategies, work culture and
mission. The Hong Kong Jockey club has been facing a huge loss due to the illegal bookmakers
in the market. The company is losing its high value customers as the people of Hong Kong are
now investing their money in Macau due to increase tax on Horse race betting which is also
affecting the economy of the city. The club is facing a huge loss due to such activities therefore
the member of the club make an appropriate changes to cope up with the situation. The company
has taken many steps in order to change the working environment of the club in such a way that
to create a profit to the company as well as its customer. The club has made various major
changes in the organisation for its employees and customer. The company has also changes its
governance policy and launched the new products to attract new customers. The organisation
should prepare its staff to adopt the change for this the organisation can adopt proper training
programme for the employees which will help the employee in achieving their individual as well
as organisation goal(Hayes, 2018). The Hong Kong Jockey club has adopted the various changes
for their employee for example the company has launched the “connect” a staff programme to
motivate the employee. This programme helps the club to become more customer centric. In this
programme seminars and workshops were conducted for the employee. Another factor which
plays an important role in the success of the organisation is customer as customer are the one for
which the company is providing its services(Pafford, 2018). As the customers of Hong Kong
Jockey club are shifting to the other competitor the club has opened an new venues for the
different customers. The club has also opened an public betting hall which is more female

friendly which helps in attracting the female customers. Thus it can be said that the steps taken
by the club is correct according to the situation the company is facing.
Recommendation
I would have work on the governance part as the club need more support from the government
because there are many illegal bookmakers in the market which has changed the whole
environment of the gaming. The technology has also given support to the illegal betting
activities. The illegal activities by the others result in loss of high value customers of Hong
Kong Jockey club.
The club can take the help of the government to stop such legal activities in the market. If the
proper rules and regulation is made by the government that it will allow the authorised agencies
to prevent gambling and it will also protect the public from any type of inconvenience. The
government will also get benefit from this as the revenue earned by implementing the tax on
betting can be used for public welfare.
CONCLUSION
After going through above content it has been concluded that for growing the business and
attracting more younger customer toward the business Hong Kong Jockey Club decided to
change the format of business by offering the service of online betting to the customer which
initially looks like a though task to perform for an organisation as they were forced to make a lot
of changes in their business activity, policies, operations and strategies which has created a
heavy demand of finance for the organisation and created heavy risk for the organisation but
organisation has successfully able to dealt with all the problem by creating new strategy and new
policy for the management and which has proved good for the organisation as it has helped the
business to attract the more customer and to grow in future.
REFERENCES
Books and Journals
Anderson, D.L., 2016. Organization development: The process of leading organizational change.
Sage Publications.
Blanchard, K., 2018. Leading at a higher level: Blanchard on leadership and creating high
performing organizations. FT Press.

Canterino and et.al., 2018. Leading organizational transformation: an action research
study. Journal of Managerial Psychology.33(1). pp.15-28.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Friedrich, E. and Wüstenhagen, R., 2017. Leading organizations through the stages of grief: The
development of negative emotions over environmental change. Business & Society. 56(2).
pp.186-213.
Hayes, J., 2018. The theory and practice of change management. Palgrave.
Hughes, M., 2018. Managing and Leading Organizational Change. Routledge.
Lam, S.J., 2017. The Challenge of Leading Change: How Sources of Authority and Change
Management Models Intersect to Promote School Improvement.
Pafford, S., 2018. LEADING ORGANIZATIONAL SYSTEMS. Journal of Organizational
Culture, Communications and Conflict. 22(2). pp.1-7.
Online
Kotter’s 8 step Model of Change. 2019. [Online] Available through
<https://www.kotterinc.com/8-steps-process-for-leading-change/>
KEY DRIVERS OF ORGANIZATION EFFECTIVENESS. 2014. [online] Available through
<https://wheretoprintmagazine.com/key-drivers-of-organization-effectiveness/>