Human Resource Management in Tesco : Assignment
Critically discuss how a challenge can be addressed in an organization through an oral presentation.
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Added on 2020-10-22
Human Resource Management in Tesco : Assignment
Critically discuss how a challenge can be addressed in an organization through an oral presentation.
Added on 2020-10-22
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Table of ContentsINTRODUCTION...........................................................................................................................3Overview of Tesco.................................................................................................................3Challenges faced by Tesco.....................................................................................................4Appropriate management and leadership style adopted by Tesco to overcome the challengefaced by company...................................................................................................................5Creating a team.......................................................................................................................7RECOMMENDATION...................................................................................................................9CONCLUSION...............................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONHuman resource management is a practice of hiring, training, developing as well asmotivating an employee to attain the objective of organisation. The department of humanresource helps in managing all the internal functioning by developing a creative team that fulfilthe target of organisation. Therefore, it help in managing as well as developing personnel toperform their task effective (Landry, 2012).. For the better understanding of this report Tescohas been selected which is British multinational grocery store. It is the market leader of biggestsupermarket chain that sell wide range of products under one roof. Respective companybasically deals in food and non-food item like electronics, clothing, books and so on. This reportcontains topics like challenges or problems faced by Tesco and how they resolved followingchallenges through their appropriate leadership style, management and creation of team. Alongwith that recommendation as well as conclusion will be made in favour of company. Overview of TescoTesco is UK based global retail chain and operating its all operation through itsheadquarter which is situated in England. Company is holding third place in world by its grossrevenue and ninth biggest retailer in world. It has its own stores in approx. seven countries.Company engaged in selling products on large scale through its departmental stores. Moreover,it is selling wide variety of product at lower price and good quality. Tesco's main market is Asiaand Europe. In UK, Tesco is leading company in retail sector and is listed in London stockexchange by having place in FTSE 100 Index. Company is operating its retail business in varioussegments like Tesco Extra, Superstores, Express, Metro, One Stop, Tesco Dot-com Only andDobbies. Respective company has approx. 4000 stores across the world, using expansionstrategy company is continuously opening new stores in different-different countries.Furthermore, it basically provides better quality product and improved services to fulfil the needand requirement of its customers. Hence, above mentioned company is also engaged in personalfinance business, petrol retailing and e-commerce sector along with that it provide a club cardservices to old and loyal customers to provide special benefits and discounts. Company'sadvertisement approach is effective which assist in retaining customers and attracting potentialcustomers. Even during economic crisis company achieved remarkable growth in London stockexchange by almost covering 35 percent in retail sector of UK. In recent time company's
performance in share market is impressive and share price is increasing on daily basis (Goetschand Davis, 2014).Challenges faced by TescoTesco focuses on providing value to customers by investing in upgraded or latesttechnology. They basically build long term customer relationship through its supply chain,internet as well as mobile marketing. Respective company aimed at high and middle classfamilies for which they introduced loyalty card to sustain the customers via offers and discounts.Apart from all these measure Tesco faced various challenges in its growth stage some of themare stated below. Initially, Tesco targeted their market through physical or brick and mortar outlet. Thenwith the era of digitalisation they made an innovative move by serving their customer throughonline platform. Moreover, to widen their reach they used cheapest digital marketing tool that isemail marketing that cover huge segment at a time. Furthermore, email or mass mailing is aneffective tool that decreases the requirement of workforce or saves the cost of company bymaking the long term relationship with company. But even after that they were not able tocapitalise over that because they faced the issue of invalid email address and bouncing back ofmails. Hence, to overcome this company conducted research and train their staff to workefficiently in digital marketing tool (Case Study: How Tesco brought loyalty back to its stores,2014). Moreover, company faced repetitive complaint of customers against shortage of variousgood. Tesco because of this hurdle was overburdened as they knew the problem regardingshortage of good will lead to decrease in footfall of customers in their respective stores ascompare to competitors. To address this challenge above mentioned company adopted RFIAtechnology that keeps the supplier updated about the company's stock. Tesco also faced huge challenges because of its neck to neck competitors. This lead todecrease in market share of company. Moreover, to deal with this issue company adopt latesttechnology and provide quality services at cheapest prices. Along with that they made strategicalliance to maintain their position like, Tesco overtook Sainsbury's to enhance their marketshare.
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