Ashridge Mission Model for Enterprise Belief Declaration

Running Head: MANAGEMENT 0 MANAGEMENT 7 Leading Strategic Decision MakinG Leading Strategic Decision MakinG Part A The Ashridge Sense of Mission model Ashridge Strategic Management Research Center established the Ashridge Mission Model for the businesses in stating their mission declaration with the support of four key scopes comprises of strategy, purpose, value and behavioural standards (Duh, Belak & Milfelner, 2010). Considering the mission statement of Twitter, it can be said that the company has a robust mission presentation while stating all the