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Twitter's Strategic Decision-Making Model - Part A: Analysis of the Ashridge Sense of Mission Model

   

Added on  2020-10-22

11 Pages2680 Words422 Views
Leading Strategy Part A

Table of ContentsINTRODUCTION...........................................................................................................................1PART A...........................................................................................................................................11. Using the Ashridge Sense of Mission Model analyse the case evidence to interpret whetherTwitter's strategy show signs of a weak or strong sense of mission............................................12. Using relevant strategic decision-making theory, analyse Twitter's existing strategicdecisions to interpret if Twitter have pursued a deliberate or emergent strategy........................3CONCLUSIONS.............................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONThis assignment is based on Twitter's leading strategy and strategic development. It isalso called as strategic planning, which is primary for making and running a business. Twitter isan American based online news and social networking service on which users post andcommunicate with messages. The course provides four sources that each covers a distinct time ofTwitter's strategic development from start-up through achievement of stock market listing tofurther development of the platform in the times of growing competition and online safety risksto users. PART A1. Using the Ashridge Sense of Mission Model analyse the case evidence to interpret whetherTwitter's strategy show signs of a weak or strong sense of mission.Twitter, social and news networking site was established in 2006 and it experiencespopularity and rapid growth worldwide by 2012 with more than 100 million users. Later in 2013,Twitter made an announcement that it had filled papers with US Securities and ExchangeCommission of a planned stock market listing i.e. initial public offering (IPO). The founder ofTwitter i.e. Evan William's early background hinted at the entrepreneurial path. Further, Twittercan be explained as an easy to utilise, micro blogging application and instant messenger. Its usersare also being allowed to transmit short content of information to lots of people. Also, it wasfound that for the first six months of Twitter's presence, company was dependent on its originalusers to become personal evangelists for the service. Everyone is given the power to make andshare ideas and content instantly with the help of Twitter without any barriers. It's service isbased on live connections, and live conversations. Moreover, this networking site is alwaystermed as a second screen for what is happening in the world (Babnik, Breznik & Trunk Širca,2014). Ashridge Mission model is a statement creation framework of four important missionstatement dimensions which are; purpose, strategy, values and behavioural standards. It has beendetermined that when all four components of mission reinforced each other, a strong missionexist. No company cannot be taken seriously without a well structured mission, filled by a vision.Mission is termed important as in 1970, Peter Druker strongly advocated a mission as afoundation for the company in describing its fundamental purposes and principles. When1

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