Lean Project Management for FIFA World Cup 2018 in Australia

This essay discusses the implementation of lean project management for FIFA World Cup 2018 in Australia. It includes the analysis of customer requirements, critical evaluation of quality parameters, and recommendations for time management, maintenance of expectations, and acquiring products within budget.

Running Head: Lean Project Management
LEAN PROJECT MANAGEMENT

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Table of Contents
Introduction:....................................................................................................................................3
Discussions......................................................................................................................................3
Voice of customers (VOC)..............................................................................................................3
Capturing the issues:....................................................................................................................4
Question 1:...................................................................................................................................4
Question 2....................................................................................................................................6
Question 3:...................................................................................................................................8
Analysation:...............................................................................................................................10
Act:.............................................................................................................................................10
Supervising:...............................................................................................................................10
Critical analysis of the requirements of customers....................................................................11
Cost:...........................................................................................................................................11
Quality:.......................................................................................................................................11
Availability:...............................................................................................................................12
Critical evaluation of the Quality Parameters............................................................................12
Lean project management and its implementation (Recommendation)........................................12
Management of time:.................................................................................................................12
Maintenance of expectations:.....................................................................................................13

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Acquiring products within the budgets:.....................................................................................13
The requirements of the Projects:..............................................................................................13
Implement of lean project management and Elaboration of processes.........................................14
PMBOK:....................................................................................................................................14
PRINCE2:..................................................................................................................................14
Lean Six Sigma methodologies:................................................................................................15
Agile Practices:..........................................................................................................................15
Organisational project management:.........................................................................................16
Conclusion:....................................................................................................................................16
Reference list.................................................................................................................................17

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Introduction:
Lean project management refers to the requirements that influence the changes in the
customer values. The changes in the project management should be brought about as per the
requirements of the customers. FIFA (Federation Internationale de Football Association) is an
international sports body that organizes world cup every four years. The organisation of the
World Cup 2018 in Australia would be an event of national pride. The organisation attempts to
implement lean management in the tournament. The aim of the essay is to increase service
quality among the consumers and meet the demands of the participants and audience.
Discussions
Voice of customers (VOC)
As per the critical view with respect to FIFA 2018 Football World Cup, the opinion of
viewers and the participants is of utmost importance for the phenomenal success of the World-
famous international soccer event. A survey will be conducted throughout the world and the
voice of all the people involved in the survey will be recorded and analysed. The participants of
the previous versions of the event will be surveyed and their views will be analysed and their
ideas will be applied in the FIFA World Cup 2018, which will be held in Australia.
These procedures will enable the organisational committee of the tournament find out new ways
with the help of which they will be able to build new strategies to satisfy their customers and
viewers. As per the view of Mousaei & Gandomani (2018), the recording of the voices of the

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customers is a very important method which helps the organisations to know their strong points
and weaknesses. With the help of the reviews of the customers in the form of VOC, the
committee will be able to able to find solutions to the negative feedback that is generated from
the consumer end. VOC also helps the organisational committee earn more profit from the
tournaments and thus becomes helpful even from the business point of view. Moreover, the
strategies that have become outdated can also be identified and renewed or replace as per the
requirements of the organisation committee, participants and the customers. The method of
application of VOC is:
Capturing the issues:
The customers are surveyed in these processes. The survey was conducted on many
participants from the previous versions of the tournaments and their views were recorded.
Question 1:
FIFA World Cup is a huge platform where players from all over the world are able to
create an identity. As per your views in what sector should FIFA develop their strategies so that
they are able to provide better infrastructure to these sportsmen?
Improvement in infrastructure that is
required
Percentage of sportsmen who are in
agreement with the improvement
Services provided in the dressing rooms 61%

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Sports gears quality improvement 24%
Betterment in the quality of medical services
that is provided
28%
The quality of construction of the fields that
will hold the tournament
9%
Betterment in the security quality present on-
field during the match
18%
Table 1: Improvement in the structures that is required
(Source: Created by author)

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Figure 1: Improvement in the structures that is required
(Source: Created by author)
From the survey it is seen that around 61% players want improvement in the services that
are provided in the dressing room at the event. It clearly points out that the services provided at
the dressing rooms are not up to the mark. Around 24% of the players want better sports gears
during the matches and the training sessions. 28% of the players want better medical services on
and off the field. The field quality was objectionable in the view of 9% of the players and 18%
players had security issues on the field during the matches of the event in the previous versions
of the game.

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Question 2
FIFA has held this global event since 1930 and this will be the 21st version of the game.
In which departments of the Tournament do you feel there should be improvements in the
versions of the event in Australia?
Departments that require improvement The percentage of players agreeing with the
improvement
Services provided at the hotels 60%
The travelling services from site of the event
to the hotels
45%
The translator services required during press
conference and other meetings
18%
Improvement in security provided to the
family of the players
25%
Table 2: Departments that require improvement
(Source: Created by author)

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Figure 2: Departments that require improvement
(Source: Created by author)
After the survey was conducted it can be seen that around 60% of the players want
betterment in the services that is provided at the hotels. Around 45% of the players feel that there
should be better travelling facilities provided for moving around freely from the training ground
to the hotel, or from the event to the hotel. Moreover, few players also commented that they
found it difficult to find cars if they wanted to move around to nearby places with their families
during the time of the tournament in the South African version of the game in 2010. Around 18%
of the players found difficulties with the quality of the translators that were provided to them
during the press conferences or other meetings that were held during the running of the event

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during the earlier versions. Around 25% of the players wanted better security services to be
provided for their families which were staying at different hotels provided by FIFA.
After the completion of the survey on several players who have participated in the previous
versions of the event, another survey was conducted on the people who have participated the
previous events as viewers.
Question 3:
In which portions of the tournament do you feel that audience can be provided with better
services so that they feel adequately satisfied in the famous international event that occur once in
four years?
Departments that demanded improvement Percentage of people demanding the
improvement
Washrooms and restrooms 36%
Seating facilities at the stadiums 26%
Car parking facilities outside the stadium 15%
Foods, beverages and drinks 23%
Stadium cleanliness 19%
Other facilities 12%

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Table 3: The views of audience on departments that demanded improvement
(Source: Created by author)
Table 3: The views of audience on departments that demanded improvement
(Source: Created by author)
After the survey on the audience, it was seen that around 36% of the people wanted
betterment in the washrooms and restrooms that were present in the stadiums of the previous
world cup events. Around 19% people wanted more cleanliness inside the stadium premises and
23% people wanted an improvement in the foods and drinking facilities available for the
audience inside the stadium premises. As per the view of 15% of the surveyed audience there
should be an improvement in the car parking facilities outside the stadium premises and there
should be proper security installed for the proper guarding of the cars. The seating facilities

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inside the stadium are objectionable as per the views of 26% people and 12% of the people feel
there should be betterment in other facilities.
Analysis:
After the survey is conducted the views of the surveyed people are recorded. The experts
of the organisational committee sit with these recorded survey data and they analyse the
genuineness of the issues that is faced by the people who are surveyed. This analysis if the views
of the people help in improvement in the understanding of the areas that should be given better
care in the upcoming 2018 FIFA World Cup in Australia. The new ideas that are provided by the
surveyed people can be placed in a different list and short-listed as per their importance and then
implemented depending on the budget that is present after the improvement of the already
existing services.
Act:
This step involves the shortlisted ideas being put to effect after it has been finalised by
the organising committee so that they are included in the 2018 World Cup. All the members of
the organisational committee should be given special instructions schedules so that they are able
to work properly on the areas that need special care. The demands of the participants and the
Audience should be kept in mind during the implementation of the works that will be conducted.
There should be proper officers who will be recruited and they will keep the committee updated
about the progress in the amount of work.

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Supervising:
The organisational committee should appoint special staffs who will stay on command of
proper supervision of the work progress of the Tournament. With the help of proper surveillance
and security checks it should be ensured that no employees are able to secretly pass out any
personal data which can cause harm to the participants, viewers or anyone of the organisational
committee or the invited guests from all over the world.
Critical analysis of the requirements of customers
As per the view of Sharma, Gupta & Saini (2018), the requirements of the customers can
be analysed after they are satisfied with the development made in the various sectors according
to their demands. Requirements of products at the 2018 FIFA World cup event can be evaluated
in four sections:
Cost:
The investment and fixing of the budget is will be done by the organisational committee
in this part. It shall consist of the total amount of money that will be required for the installation
of all the services that will be provided inside the stadium. The cost planning should be made
accurate and the implementation should be made specific. The extra costs should be eliminated
from the planning. It should be kept in mind that the budget does not increase much more after
the implementation of the budget.

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Quality:
The quality of the products that will be provided to all the customers consisting of the
audience, participants, guests and their families should all be provided with the best quality
products at all times. As per the view of Sohi et al. (2016), the qualities of products that are
provided by the organisational committee decide the quality of feedback they will receive in
future. The employees should be made aware of providing the customers with the best quality
products at all times during the event.
Availability:
All the features should be made available to all the customers at all times during the
continuation of the event. There should be presence of backup resources to the organisational
committee at all times so that if there is scarcity of any product there is a backup always present.
Critical evaluation of the Quality Parameters
This section mainly talks about the analysis of the parameters that the players and the
customers shall get during the continuation of the event. The structures regarding the parameters
shall be provided to all the people involved with the project. The part also describes the
alternative plans that have to be kept in mind as substitute plans which might be required in case
any running plan fails at any time during the running of the event. As per the view of Tenera &
Luís Carneiro (2014), creating an analysis of the critical features and that are required to be

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followed in the tournament, ensures that there will be increased amount of satisfaction among the
customers.
Lean project management and its implementation (Recommendation)
Management of time:
It should be one of the most important motives of the organisation that the event should
be completed in the given times. As the view of Sunder (2016), there is a continuous competition
with time faced by the organisation for proper completion of the event. As the bio-geographical
conditions of Australia vary from that of Russia, it should be kept in mind that continuous
fluctuations of the strategies will make lots of problems. These challenges will stand as barriers
for the organisation. The project managers must put multiple events at the same time so that time
is saved and helps in achieving the overall deadline of the project.
Maintenance of expectations:
The expectations of the stakeholders should be maintained and this enables the
organisation to attain their goals. The employees who are involved in the project should be
encouraged by the managers from time to time. This will enable them to bring a much better
professional approach towards the work. As per the view of Goetsch & Davis (2014), there can
be a 12% hike in the work productivity by the employees if there is a motivated working team,
however, it can also be seen that unhappy employees result in 10% reduction of the work

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productivity. The managers of the project must maintain the productivity by keeping the
employees encouraged and happy.
Acquiring products within the budgets:
The budget that was set for FIFA World Cup 2018 was approximately 11.8 billion
dollars. Due to this huge budget it had been easy for the project managers to include much more
amount of resources in their project. However, in the Australian world cup it should be seen that
the project is within the budget limit that is set during the time the budget is fixed. It should be
taken into notice that the budget is not exceeded and that all the resources are available for the
customers at all times.
The requirements of the Projects:
It is important for the organisation committee to understand that FIFA World Cup
connects billions of people throughout the world. Therefore there should be no compromise in
the requirements of the product to stay within the limits of the budget. Kerzner & Kerzner (2017)
states that, events like FIFA World Cup should be organised very carefully as these are sensitive
events which people take emotionally and these events also leave an effect in the national and
world economy.
Implement of lean project management and Elaboration of processes
Lean project management is implemented with the help of five different protocols. In this
project the above recommendations have been provided with the help of these five protocols.

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PMBOK:
With the help of the implementation of PMBOK the project can turn out to be more
acceptable to the spectators and become profitable for the organisation. As per the view of
Antony (2014), there are people from different cultural groups coming to the world cup. FIFA
and the Sports Authority of Australia must ensure that there is a cultural blend of all the
participating countries in the tournament. This would ensure positive feedback from the end of
the consumers. In return it would be highly profitable for FIFA as they would be more
acceptable and increase their customer satisfaction.
PRINCE2:
The recommendations based on the prioritisation of the processes for project
management is followed by PRINCE2. This offers a very critical analysis of the management of
large-scale events like the FIFA World Cup. It is based on the prioritisation of certain
departments that require special attention before the start of the event. In the case of Brazil
version of the WC we can see that PRINCE2 was applied in the cases of stadium management.
In Australia however, PRINCE2 needs to be applied in the case of dressing room services and
securities as per the requirements of the customers as seen in the survey.
Lean Six Sigma methodologies:
As per the view of Pepper & Spedding (2014), Lean Six Sigma is the reliability on a
collaborative team effort by trying to improve their performance by reducing the amount of

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waste performance that is generated. With the use of DMAIC Phases, it tries to improve the data-
driven analysis of a project. There is an improvement brought about in the processes through
various definitions, measurements, analysis and monitoring and controlling. Lean Six Sigma is
useful in recruiting various staffs that are ready for performance and further train them on the
basis of the requirements.
Agile Practices:
As per the view of Hertogh et al., (2016: 256), agile practices can be brought about in a
project with the introduction of technology into them. With the help of specially designed
softwares the organisation committee can easily keep a record of the works that they have to do.
Further, they can also keep the record of the improvements that have to be brought about in the
people who are working on a particular project. The daily expenses, the entry and exit time of
employees and sustainable management of wastes can also be monitored by the help of
specialised software.
Organisational project management:
To manage the regular proceedings of the project there is a need of an organisational
project management. As per the view of Sunder (2016:138-139), metrics must be used to assess
and measure the progress in the work of the employees. These methods will enable the
organisational committee to ensure the regular development of the project through a disciplined
method and analysis. With the help of metrics usage, a common cause appraisal can be brought
about, as a critical implementation technique is being used.

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Conclusion:
The essay contains an analysis of the implementation of lean project management by
FIFA in the World Cup 2018 event which shall be held in Australia. The organisation committee
have conducted a survey and has tried to find out the areas in which the event needs to improve.
Further the procedures that should be followed for analysis and implementation of the necessary
requirements are discussed. The recommendations with respect to lean project management and
its implementation procedures have been provided in the essay. Further the essay goes on to
describe the parts of lean project management and its implementation in the World Cup 2018
event in Australia.

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