Leading Lean Projects - FIFA 2018 World Cup Football Tournament

This paper discusses the implementation of lean project management in FIFA 2018 World Cup Football Tournament. It covers the voice of customers, critical to customer requirements, critical to quality parameters, PMBOK process group, PRINCE2 process, agile management process, and lean six sigma. The purpose is to provide an effective view on the working function and the delivery process of the tournament.

Leading Lean projects – FIFA 2018 World Cup
football tournament
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Table of Contents
Introduction.................................................................................................................................................2
Voice of customers......................................................................................................................................2
Critical to customer requirements................................................................................................................3
Critical to quality parameters.......................................................................................................................3
Implementation of lean project management...............................................................................................4
PMBOK process group............................................................................................................................4
PRINCE2 process....................................................................................................................................6
Agile management process......................................................................................................................7
Lean six sigma.........................................................................................................................................8
Recommendations.......................................................................................................................................8
Conclusion...................................................................................................................................................9
Reference list.............................................................................................................................................10
Diagrams...................................................................................................................................................13
Appendices................................................................................................................................................14
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Introduction
The international world cup tournament is FIFA and this occurs after every four years where
numerous countries with their football team took place. In 2018 FIFA football world cup
tournament the host country was Russia and they provided the best experience of football world
cup. In this season the use of VAR that is video assistant referee system had been utilised (2018
FIFA World Cup Russia, 2018). This year around 32 teams participate within the world cup
football tournament and for the entire management of this event almost 14.2 billion dollars was
utilised. The event of the world cup is one of the biggest within the world and for that proper
event management is highly required for the process. The purpose of the paper is to provide the
view on the implementation of lean management within the project. The paper further discusses
the various process that is required for the implementation of lean project management.
Voice of customers
Voice of the customer is the feedback or the information that is being provided by the consumers
to the organisation. This is one of the best processes that has been utilised by the vent
management for providing an effective view on the working function. This process helps the
event manager to collect proper information regarding the needs and the wants of the customers
(Bascoul, Tommelein, & Tuholski, 2016). The process of VOC is a proactive function where the
constant innovative process is essential for understanding the rapid change within the behaviour
of the customer. The VOC can be gathered with the process of survey, interview, observation,
fieldwork and other factors that help the people to share their view regarding the product and the
services. As FIFA is the biggest tournament in the world so it is highly essential to maintain the
event with proper service.
The survey and the interview help the event management to gather information regarding the
need and the expectation of the people from the biggest tournament in the world. Voice of
customers allows the event manager to maintain their working function and the delivery process
in the most valuable way (Brioso, 2015). This is one of the best and the effective process where
the customer gets service as per their expectation. In this process, the feedback and the
information need to be analysed effectively for enhancing the working function of the
tournament. In this way, the VOC support the improvement within the business process and also
allow the firm to maintain their effective working function. Voice of customers helps the FIFA
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world cup management team to get a clear view regarding the decision-making process of the
people and also their need for their favourite game (Tenera, & Luís Carneiro, 2014). Managing
the entire function and the activity in the field is essential for the development of a proper
management system within the process.
Critical to customer requirements
Critical to customer requirements generally deal with the need and the requirement of the
consumers. This is a complex process as understanding the requirement of customers is complex
and eventually critical because people need and wants change rapidly with the conditions. With
the help of this process, the event management team can effectively understand the decision
making process and purchasing behaviour of the customers (Dabestani, Baerz, Azar, & Shahin,
2017). For understanding the purchasing behaviour of the customers the process of CCR is
crucial. This effectively allows the manager to maintain their activity and the working function
within the field. For the FIFA football world cup tournament understanding the requirement of
the customers is an essential factor for providing valuable process within the field. This is one of
the best processes which the event manager has to consider for providing the service.
In this system, it can be seen that the way of seating arrangement then the process of television
telecast and other activity are performed effectively by understanding the need of the customers.
The entire process of understanding the requirement allows the football event manager to
perform their activity in the most valuable way (Sunder 2016). The seating arrangement for the
tournament and also other activity like providing the facility for the players are also performed
with the help of the CCR process. Understanding the critical to customer requirement is highly
essential for the FIFA world cup and this help to maintain a unique place of the game for the
entire world. This help to understand the process of getting a ticket and another facility that is
associated with the tournament (Anholon, & Sano, 2016). This process is highly essential for the
development of numerous actions in the field. The need along with the satisfaction level of the
consumer is the major concern of the event management team to provide their valuable service
within the market.
Critical to quality parameters
Critical to quality parameters is the process of understanding the quality of service and the
products which are eventually provided to the consumers. This process eventually helps the
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event management team to maintain the internal quality of the service. By the help of this
service, it can be seen that the long-term process is also associated with the system and for that
people are having an effective working function within the field. The quality of the product or
the service are improved with the help of feedback that is being gathered by the process of VOC
(Sohi, Hertogh, Bosch-Rekveldt, & Blom, 2016). It is highly essential for the world cup
tournament to maintain their quality in every aspect and provide the best to their customers.
FIFA world cup is an event that comes after every four years and it helps to bring close the entire
world. In this game of football the quality matter and it is one of the best processes by which the
non-football lover are also attracted towards the game (De Carvalho, Patah, & de Souza Bido,
2015). The quality matter for the term of the opening ceremony and this is the eye-catching
concept of the game that has been utilised by the event management team of FIFA world cup.
The critical to quality is the effective and the valuation process for the development of a
successful project within the field. This is highly essential for maintaining the activity performed
by the event management team for providing a high quality of service. The project is highly
effective and for this, the working function has to be performed within the field (Ansah,
Sorooshian, & Mustafa, 2016). The parameter of critical to quality effectively improved the
working function and the service provided by the FIFA world cup tournament for the customers.
Implementation of lean project management
Lean project management is the process where the application of the lean concept like the lean
management is performed within the project. This process is effective for reducing the waste in
project management and providing the valuable working function within the market. The
implementation of lean management within the project of FIFA world cup football tournament
allow the event management team to improve their working function and deliver the best service
for the customers from all over the world (Rolstadås, Tommelein, Morten Schiefloe, & Ballard,
2014). It is one of the best ways to analyse the facts and the information gathered from the
survey to improve the process.
PMBOK process group
Initiation
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Initiation is the process that helps to provide the vision for the project management. The event
management team of FIFA world cup football tournament provides the effective view on the
vision and the decision making process in the field. The primary vision of the event is to make
the tournament especially the opening ceremony outstanding for the entire world and the FIFA
world cup.
Planning
Planning is the crucial phase where the establishment of the total scope of the project is provided
within the field. In the PMBOK it can be seen that there are almost 24 discrete processes that are
eventually involved in the planning for the project (Dave, Kubler, Främling, & Koskela, 2016).
FIFA required effective planning to make their project lean and provide the best practice to the
customers.
Execution
Execution is the next phase in planning and it is done with the help of tracking the entire working
function performed by the team members within the field. Project execution is being done for
providing the valuable process in the field (Browning, & Ramasesh, 2015). In the FIFA
management team, the execution of the planning is being performed with the help of small
projects and valuable working function. Execution allows the management team to maintain their
value in the field and also the project management team.
Monitoring and control
Monitoring and control is the effective process within the project management and this need to
be done throughout the project. This process is effectively done with the help of checklist and
other information regarding the project management. In FIFA tournament the checklist and other
activity for monitoring the entire process are essential to developing the successful project
(Stark, 2015). Monitoring the performance level of the team members help to reduce the waste
and enhance the success of the event.
Closing
Closing is the process where the success of the project management is being delivered to the
customers. PMBOK provides the effective view on the closing of FIFA world cup tournament by
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providing valuable satisfaction and needs to the customers. It can be seen that the closing project
is the procedure which has effectively achieved the satisfaction level and need of the consumers.
PRINCE2 process
Starting up a project
Starting up the project is the very first process within the system and it is designed for ensuring
the pre-requisites that are essential for initiating the project in place. It ensures that the
information is effectively gathered for the development of the project. In the case of FIFA world
cup, the information is gathered with the help of VOC before the appointment of the project
management team within the process.
Initiating project
Initiating the project is the availability of effective justification for proceeding with the project. It
also provides the baseline for the decision-making process that is eventually required for the
project life cycle (Conforto et al., 2016). The decision-making process within the world cup
tournament has to be initiated with the help of valuable data and effective information gathered
from the VOC to understand the need of the customers.
Directing a project
Directing the project within the field is an essential part which is being performed throughout the
lifecycle of the project. The stage boundaries along with the initiation of the project are
eventually covered by this process (Alias, Zawawi, Yusof, & Aris, 2014). The starting of the
FIFA world cup tournament event till the end of the project the directing phase is essential and
being performed by the event manager.
Controlling stage
The controlling stage within the project management process helps to ensure that the entire
working function is effectively controlled. This is the core process that is being formed from the
project manager for providing effective and valuable working function within the market. In the
controlling stage, the authorisation for the completion of work done is provided (Martens, &
Carvalho, 2017). In the FIFA world cup, the entire working process needs to be performed
effectively for the firm to deliver their project according to the need of the customers.
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Managing a stage boundary
Managing the stage boundaries provides the major decision point regarding the continuation of
the project. It helps to gather the information that is being required for the continuation of the
project within the market. It is a highly essential factor for the development of the project
management. In the event like FIFA world cup, the information regarding the need for and the
wants of the people are highly essential to develop the process. This help to make a proper
decision regarding the security and the seating arrangement and also other activity during the
tournament.
Managing product delivery
Managing the product delivery is the vital process for ensuring the working function within the
market. It is the fact where the event management team consider the need and the requirement of
the customers in a vital way and provide them the best opportunity within the field (Braglia,
Frosolini, Gallo, & Marrazzini, 2018). The players along with the viewers are satisfied with the
security and other facilities within the tournament shows the management for the product
delivery process.
Closing project
The purpose of the project closure is to provide the effective view of the development process of
the product lifecycle. It entirely describes the success of the team in the development process
within the field. The closure of the FIFA world cup project shows that the level of satisfaction of
the customer along with the players within the field.
Agile management process
Agile management within the project is the iterative approach to the planning process as well as
the project guideline process. It can be seen that the agile project is generally completed within
the smaller section. Each of the section in the agile management is reviewed and also critiqued
by the event management team of FIFA world cup. This process is utilised for effectively
reducing the issue that is associated with the project by analysing the entire tournament part by
part (Stride, Fitzgerald, & Allison, 2017). Performing small project within the field help the
manager to focus on the each and every part of the FIFA world cup tournament which help to
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maintain the success of the tournament within the world. The entire project is valuable for
providing the effective working function within the field and also to maintain the valuable
process. Making the appropriate as well as the necessary change within the project in the right
time might save the resources and the project budget within the field. For the FIFA world cup
tournament, it is essential to maintain the agile management effectively within the field
(Martínez-Jurado, & Moyano-Fuentes, 2014). This help to maintain the working function within
the field to provide the valuable information for the completion of the project. The agile
management within the project adopts the continuous deployment as well as the continuous
integration process which help to improve the entire working function of the firm.
Lean six sigma
Lean six sigma is the integration of the two most powerful process within the field that is lean
and the six sigma. In this process, the removal of waste from the project management along with
the improvement of the entire project is being provided within the field. It also helps in the
process of problem-solving that is being caused by the process. Lean help to eliminate the waste
and the six sigma provides an effective method in the process of problem-solving (Goffnett,
Lepisto, & Hayes, 2016). The working function of lean six sigma is by the process of defining
the problem, then the measurement of the problem, analysis of the problem, improvement
required for the problem and the control measures. In the FIFA world cup tournament, the event
management team effectively utilised the lean six sigma process for understanding the various
challenges and the issue that is being faced by the firm (Fullerton, Kennedy, & Widener, 2014).
It is one of the most effective and vital working function for the event management team where
they can understand the best way with the help of six sigma to reduce the issue or the challenges
that are being faced by the organisation. By the utilisation of lean six sigma within the process
effectively help to analyse the sales process and the continuous improvement process within the
firm.
Recommendations
The tournament is one of the biggest events in the world where almost the entire world took part.
To maintain the working function and the development of the project in the most effective way it
is recommended that the event manager of FIFA world cup tournament need to implement the
lean six sigma process in their working function for analysing the issue within the system. It is
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also suggested that the agile management is also essential for the FIFA world cup tournament to
develop the effective and valuable working function within the field. Moreover, it is also
suggested that the football world cup tournament needs to maintain their project and monitor the
working function on the regular basis for successful completion of the event.
Conclusion
The paper eventually concludes the fact that the entire business process of the tournament
directly depends on the valuable outcome of the lean management. The paper even concludes the
fact that VOC and the CCR are the vital aspects for the event management team to understand
the further development within the project and also provide the best event for the customers. It is
the fact that the world cup tournament is associated with the entire world and for that lean project
management is essential to eliminate the single chance of risk that is associated with the project.
It is highly effective for improving the working function and the development need of the
tournament as this is the major event that creates history for the entire world after every four
years.
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Reference list
2018 FIFA World Cup Russia™ - FIFA.com. (2018). www.fifa.com. Retrieved 3 September
2018, from https://www.fifa.com/worldcup/
Alias, Z., Zawawi, E. M. A., Yusof, K., & Aris, N. M. (2014). Determining critical success
factors of project management practice: A conceptual framework. Procedia-Social and
Behavioral Sciences, 153, 61-69.
Anholon, R., & Sano, A. T. (2016). Analysis of critical processes in the implementation of lean
manufacturing projects using project management guidelines. The International Journal
of Advanced Manufacturing Technology, 84(9-12), 2247-2256.
Ansah, R. H., Sorooshian, S., & Mustafa, S. B. (2016). Lean construction: an effective approach
for project management. ARPN Journal of Engineering and Applied Sciences, 11(3),
1607-1612.
Bascoul, A. M., Tommelein, I. D., & Tuholski, S. J. (2016, November). Construction Project
Complexity as Addressed in Traditional versus Lean Project Management Literature.
In Construction Research Congress 2018 (pp. 282-293).
Braglia, M., Frosolini, M., Gallo, M., & Marrazzini, L. (2018). Lean manufacturing tool in
engineer-to-order environment: Project cost deployment. International Journal of
Production Research, 1-15.
Brioso, X. (2015). Integrating ISO 21500 guidance on project management, lean construction
and PMBOK. Procedia Engineering, 123, 76-84.
Browning, T. R., & Ramasesh, R. V. (2015). Reducing unwelcome surprises in project
management. MIT Sloan Management Review, 56(3), 53.
Conforto, E. C., Amaral, D. C., da Silva, S. L., Di Felippo, A., & Kamikawachi, D. S. L. (2016).
The agility construct on project management theory. International Journal of Project
Management, 34(4), 660-674.
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Dabestani, R., Baerz, A. M., Azar, A., & Shahin, A. (2017). Proposing a model for evaluating
lean project management performance using grounded theory. International Journal of
Productivity and Quality Management, 22(4), 521-535.
Dave, B., Kubler, S., Främling, K., & Koskela, L. (2016). Opportunities for enhanced lean
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construction, 61, 86-97.
De Carvalho, M. M., Patah, L. A., & de Souza Bido, D. (2015). Project management and its
effects on project success: Cross-country and cross-industry comparisons. International
Journal of Project Management, 33(7), 1509-1522.
Fullerton, R. R., Kennedy, F. A., & Widener, S. K. (2014). Lean manufacturing and firm
performance: The incremental contribution of lean management accounting
practices. Journal of Operations Management, 32(7-8), 414-428.
Goffnett, S. P., Lepisto, L., & Hayes, R. (2016). Using the socio-economic approach to
management to augment Lean Six Sigma. International Journal of Productivity and
Performance Management, 65(1), 80-97.
Martens, M. L., & Carvalho, M. M. (2017). Key factors of sustainability in project management
context: A survey exploring the project managers' perspective. International Journal of
Project Management, 35(6), 1084-1102.
Martínez-Jurado, P. J., & Moyano-Fuentes, J. (2014). Lean management, supply chain
management and sustainability: a literature review. Journal of Cleaner Production, 85,
134-150.
Rolstadås, A., Tommelein, I., Morten Schiefloe, P., & Ballard, G. (2014). Understanding project
success through analysis of project management approach. International journal of
managing projects in business, 7(4), 638-660.
Sohi, A. J., Hertogh, M., Bosch-Rekveldt, M., & Blom, R. (2016). Does lean & agile project
management help coping with project complexity?. Procedia-Social and Behavioral
Sciences, 226, 252-259.
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Stark, J. (2015). Product lifecycle management. In Product Lifecycle Management (Volume
1) (pp. 1-29). Springer, Cham.
Stride, A., Fitzgerald, H. F., & Allison, W. (2017). A narrative approach: The possibilities for
sport management. Sport Management Review, 20(1), 33-42.
Sunder M, V. (2016). Lean six sigma project management–a stakeholder management
perspective. The TQM Journal, 28(1), 132-150.
Tenera, A. M. B. R., & Luís Carneiro, P. (2014). A Lean Six Sigma (LSS) project management
improvement model. Selected papers from the 27th ipma (international project
management association), 912-920.
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Diagrams
Figure 1: lean six sigma
Figure 2: Agile Management
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Appendices
Table: Host cities and stadium of 2018 FIFA world cup
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