Project on Event Management Industry

LEARNING CONTRACT
SEC T I ON 1: STU DE NT AND C OUR S E DE TA I LS
Name:
Tutor:
Selected pathway: Complete a project on event management and then take up a job in event
Management Company that runs cultural events, gain some experience and then start my own
event organization that helps arrange community events for residential as well as corporate.
SEC T I ON 2: FOC US
Aim: The aim of this problem is to organize an event for the residents of Greenwich
community in Greenwich Park with the theme of Music, vintage, history, and art & craft.
LEA R NI NG OUT C OME S
After completing this project, I would be able to:
1. Build a portfolio of my event management experience using various methodologies and
activities like employer feedback and log books
2. Identify my skills and map them to the evidence drawn from the event management project
3. Demonstrate my understanding of event management
4. Evaluate the efficacy of my preparation for implementation of the event management
project
5.Gain good understanding of how event management projects work which would help me in
future for placement or business
SEC T I ON 3: JUS TI F I C AT I ON
Event management has become a multimillion dollar industry and there are tens of millions
of events that have been executed over the years. There are over 100,000 event managers
today who operations across different event platforms and it is expected that event
management would generate 109,900 new jobs by the year 2024. The event management for
community would help me gain an understanding of how events can be managed. As the
project would involve the theme of music and art which my interest area, I would be able to
learn and show my passion for the field. After passing out from the university, I want to take
up a job in an event management company as it is my passion area and thus, this experience
is going to get me prepare a portfolio and learn the practical aspects of event management
which would support me in future when I would be applying for the job. Event management
job can be taken by any graduate from any discipline provided that the person has some skills
including public relations, creativity, marketing, analytics, organizational skills, networking
and management skills. These are practical skills that can be gained only with experience and

thus, this event management project would help me attain these skills so that my job prospect
increases (Best Hospitality Degrees, 2016).
SEC T I ON 4: MET HO DS
I have chosen a path of project, job and then starting my own event organization. This
pathway is most appropriate for me as project would give me foundational experience of
event management which would help me take a job in event Management Company. With
my experience in the job, I would gain enough understanding of how event Management
Company can be run and would also get contacts that would help me in future when I will set
my own company. I would be using following methods for gaining understanding of event
management while being a part of the project:
 I would ask questions to my supervisor and the other team members who are
experienced to understand how events work
 I would participate in all the event activities and would help all the team members at
ground level to gain a practical understanding of event management
 Take notes of all the activities for my understanding which I can use later when
planning for job or event business of my own
 Observe the challenges that occur on an event project and understand how they are
resolved.
 Attend to orientation program to learn about event management and ask queries from
the trainers to clarify any doubts
SEC T I ON 5: TI ME TA B LE
The event management project would be completed in 3 months with following milestones
followed:
Activities Milestone Date
Research on event management 30/10/2017
Identifying resource requirements for event 05/11/2017
Creating plan for event management 15/11/2017
Acquiring resources 25/11/2017
Marketing event to communities 05/12/2017
Registering performers for the event 15/12/2017
Get permissions for executing event in garden 25/12/2017
Make arrangements for event performances and tickets 01/01/2018
Get volunteers and develop management team 05/01/2018
Sell tickets to event 15/01/2018
Conduct event and control its activities 25/01/2018
GANT T CH ART
Pa

SEC T I ON 6: EVI DE NC E OF AC C OM PL I SH ME NT
At the end of this project, I would produce a earning contract and the project report as
evidences of learning. These documents would also have supporting evidences such as log
books, employer feedback, and critical incident diary. An evidence of log book has been
presented in the format given in the appendix that would be used by the assessor to assess my
performance. Based on this log book, employer would give feedback. A critical incidence
diary may be prepared for recording risks and challenges.
SEC T I ON 7: REF E R EN C ES
Best Hospitality Degrees, 2016. WHAT IS THE EMPLOYMENT OUTLOOK FOR CAREERS
IN EVENT MANAGEMENT?. [Online]
Available at: http://www.besthospitalitydegrees.com/faq/what-is-the-employment-outlook-
for-careers-in-event-management/
[Accessed 10 October 2017].
Pa

SEC T I ON 8: APP EN DI X
LOG BOOK
What is Logbook?
This log book has been prepared to identify workplace tasks that have to be completed on the
project. For each identified skill, evidences of knowledge, skills as well as the attitude would
be collected during the placement.
Work Tasks/Skills
Introduction: The log book has been broken down into tasks and skills for which the
student would be assessed during the placement
Skills Assessment
The skills that are relevant to be competent for the event management project would be
learned during the project and the student would be assessed against these skills. These skills
include:
 Organizational skills including ability to understand organizational systems and
work in teams
 Ability to multitask
 Good communication skills and people management
 Creative problem solving attitude
 Ability to work under extreme pressures of delivery and time limitations
 Ability to give attention to details
 Sales and marketing skills
 Negotiation skills
 Awareness of budgeting and ability to perform tasks within budget
Who will assess my performance?
My supervisor in the event management company would observe my behavior during work
and would provide an assessment report as the evidence with mention of the overall
achievement.
Pa

Placement Goals
I have some placement goals that I would want to achieve for which I have developed some
strategies while learning during my project.
Goal Strategies to
achieve goals
Get a job in an event management
company that coordinates cultural
events and carnivals
Learn how cultural events are organized
and perform well. Build relationship with
supervisor and provide support in every
way so that there is a chance of getting a
pre-placement offer from the company
To achieve understanding of events to a
level that I can run my own event
management organization
Ask questions to everyone and take part in
every activity to learn how things happen,
how problems are solved, and how events
are made successful
Develop contacts in the industry that can
be useful at the later stages when I
would be planning my own business
Develop contacts with people in the
company and remain connected with them
for long term
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ORIENTATION CHECKLIST - Company would provide orientation and I would be
attending the same. This checklist would be signed by the assessor post my attendance of
orientation program.
Completed orientation program
Supervisor identified
Issues discussed with trainer
Student is aware of the event management activities to be
executed
Evidence of Communication
Demonstrates the communication skills of student
executing the project
Did student complete activities
satisfactorily?
Satisfactory
Needs Supervision
Needs Development
Delivered information as required
Gather information from the company for
project
Identified communication needs of people
from different cultures, religions,
languages, physical condition, and
emotional state
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Kept information of the company
confidential
Demonstrated politeness and empathy
while interacting with people
Communicated confidently through active
listening and collaboration
Used industry terminologies while
interacting with people during event
Student
Name: ………………….
……………………………………
Signature: ……….
…………………………………………
.
Date: ………/………/20…….
Assessor / Supervisor
Name: ………………….
……………………………………
Signature: ……….
…………………………………………
.
Date: ………/………/20…….
SWOT ANAL YS I S
Strengths
 There are many people from the community who are positive about the event and
thus, would purchase tickets that would get the company returns on investments
 Getting funds from people living nearby would be easy for event management
Weaknesses
 As the funds are taken with the profit purpose, there are chances that the funds
available would be limited
 Gaining profits for the company when funds are taken from community would not be
easy as first the money has to be returned to the community funders
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 The liquidity of the company would be less as the funders are not the big ticket
companies
 The investors would not have much control over the event
Opportunities
 Public awareness which is currently low can be increased
 Network effects due to community information would increase the chances of more
people coming to the event
Threats
 Lack of funds can cause difficulties in execution if sufficient number of people are not
willing to give funds
THE EV EN T MAY NOT GAI N SU FFI C I E NT TI C K ET S TO GAI N PR O FI T S
Pa