Learning Organization: A Case Study of McDonald's

This paper discusses the concept of learning organization with a case study of McDonald's. It emphasizes on creating a good culture that increases and assists for continuous learning and gives value to the contribution of the employee.

Running head: Fundamental of Marketing
Fundamental of Marketing

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Learning organization
Learning organization emphasizes on creating good culture that increases and assist for
continuous learning and give value to the contribution of the employee. Learning organization is
the term given to an organization so that the learning pattern of the company can be enhanced
effectively. It also helps to achieve proper knowledge to conduct day to day operation of the
company. The idea of organizational learning was taken through conducting research of Peter
Senge and his friends.
This idea gives stress on the businesses and helps them to be competitive. Learning
organization is concerned to the management. In the current scenario, they provide a work
situation that increases creative views and also assist to explain the issues related to work.
Learning organization assist to increase the overall development of the company in an effective
manner. The emphasis is also given on creating good future and also to enhance creative process
for the employees (Shen & Xiao, 2014).
In this paper, the learning organization is McDonald’s that will be taken into
consideration. McDonald’s is one of the biggest learning organizations. The emphasis is on
investing and considering the latest technologies so that the value of the customers can be
enhanced. McDonald’s is also the company that assists in facilitating learning so that
transformation can be considered. It also assists to live in the environment of the market
(Ozdemir & Ergin, 2017).
As McDonald’s is the biggest learning organizations so it is evaluated that it considers proper
activities so that growth can be achieved effectively. As the organization expands its market it is
evaluated that learning process is important. The organization can achieve new skills and the
methods that can assist to increase the overall part of the organization. By emphasizing on
McDonald’s, it is seen that the characteristics of a learning organization are:
The concept of the learning organization is increased by taking into consideration the
activities that is known as critical thinking. This is a background that assists the individuals to
analyze the objective of the organizations. McDonald’s take into consideration this method so
that the individual can evaluate the performance of the company. Performance plays a great role
for achieveing success of the business. If the performnace of the employees is good then it can be

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easy for the organziation to attain the targets that are asisgend to the employees. If Systematic
thinking assists the organization to analyze the relation between the incentives given to the
employees and various disciplines. McDonald’s considered many techniques from various
organizations and also analyzes the behavior of the individual (Thornton, Ball, Lamb, McCann,
Parker & Crawford, 2016).
It is evaluated that if team learning is there then it can be easy to assess the performance
of the teams and also help to accomplish objectives. In McDonald’s the focus is given on team
learning so that shared vision and collaboration can be made.
Personal mastery is one of the principles that clarify the personal vision of the employees. If the
workers consider personal mastery then it can be simple for the company to attain competitive
advantage. It also helps to give proper training and self-improvement skills to the employees.
Learning organization is essential for the growth of McDonald’s as it do not take into
consideration the process of Hoc. It helps to promote collective learning and supports to enhance
the growth of the organization in many ways. In McDonald’s the innovation level is considered
so that the competitive benefit can be achieved. McDonald’s can also achieve good image in the
market and the main emphasis of the company is on people orientation. It is important for the
company to maintain the quality standards so that the customers can be attracted (Boyland &
Christiansen, 2015).
By evaluating the requirement of the clients, the organization tries to offer quality
products so that overall satisfaction level can be improved. It is important to satisfy the
consumers so that success can be achieved. By considering the latest technology it is seen that
the company can offer products on time and quality can also be maintained. The profits and
growth of McDonald’s can be attained if innovative products and services are offered to the
customers (Kashif, Awang, Walsh & Altaf, 2015).
Learning organization like McDonald does consider the change so that profitability can
be achieved in future. The main emphasis of the learning organizations is given on managing
change so that the activities can be conducted smoothly.
McDonald’s produces many types of burgers by analyzing the need and taste of the
customers. Of the consumers wants chicken burger then it is essential for the organization to

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offer chicken burger to the consumers as it will assist to increase the satisfaction level of the
consumers.
Good leadership is also essential as it is according to the traditional hierarchy. It is
essential to solve the problems of the customers so that they can their satisfaction level can be
enhanced. The culture of the learning organization relies on trust where the employees are
offered incentives and also innovative techniques are considered. It is essential to overcome the
issues in the organization so that the operations can be operated effectively.
To compete in the high level of competition it is essential to be dynamic. McDonald’s
offer many items to the customers like wraps, Burgers and fries. The organization challenges all
the employees to take into consideration the resources and also the values like liberty are
evaluated. McDonald’s tries to analyze the techniques considered by the other organizations so
that the modifications and activities can be managed properly.
Learning organizations learn new ways and techniques so that the customers can be
attracted towards the activities of the company. It is responsibility of the managers to take
decisions that are beneficial for the company and for the employees. In McDonald’s the
managers and top management involvement is there so that the activities can be conducted
smoothly and properly. It is also evaluated that the company tries to complete the basic values
so that the learning can be continuous and can beat the level of competition. If the organization
consider the concept of learning then it can be easy to attain the success in the future.
McDonald’s tries to consider variety of items so that large market share can be grabbed.
If there are varieties of products offered to the customers then it can be simple for the
organization to attract more and more customers to avail the services. In the learning
organization all the employees and members are involved in taking feedback. This helps to
achieve the overall feedback from the employees who are conducting routine activities of the
company. To be the best learning company it Is essential for the organization to consider true
learning that need dedication towards the work of the company. For McDonald’s the customers
are the major part that helps to conduct the activities. Without them it is not possible to achieve
profitability and growth. It can be achieved by considering new technologies so that satisfaction

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level of the customers can be enhanced. Many organizations give attention to the employees of
the company so that changing pattern and activities can be conducted smoothly. So, learning
organization assists to attain overall goals and objectives (Zhu, Anagondahalli & Zhang, 2017).
The current management techniques help the company to learn and acquire new skills so
that the activities can be conducted effectively. Learning organization not only helps to enhance
the skill of the employees but also helps them to survive in the competitive environment.
McDonald’s consider innovation of new products so that attention of the customers can be
grabbed (Robinson, Borzekowski, Matheson & Kraemer, 2007). If the price of the product is
low and quality is good then it can be possible for the company to conduct the activities that give
profitability. Success is important for the company as it helps to consider the techniques that are
new and innovative.
Innovative skills increase the knowledge of the employees who are conducting the
activities of the organization. If there is proper management in the company then also the new
skills and techniques can be acquired by considering the ways through which the employees seek
assistance (McDonald, 2007). Latest technologies help the organization to conduct the activities
according to the overall aim of the organization. The main emphasis of the company is to
achieve overall satisfaction level of the customers.
So, it is concluded that learning organization like McDonald’s should focuses on
innovative techniques adopted by other organization so that competitive advantage can be
achieved. If company adopts proper ways or techniques then it will give direct impact on the
overall knowledge and skills of the employees. McDonald’s also consider the innovative
techniques like meal toy so that the customers get attracted towards the product for some
specialty or for come special product. Through this overall objectives and profitability can be
achieved. It is a smart move by the many companies to remain in the competitive environment in
an effective manner.

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