Learning Organization: A Case Study of McDonald's

Running head: Fundamental of Marketing
Fundamental of Marketing

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Learning organization
Learning organization emphasizes on creating good culture that increases and assist for
continuous learning and give value to the contribution of the employee. Learning organization is
the term given to an organization so that the learning pattern of the company can be enhanced
effectively. It also helps to achieve proper knowledge to conduct day to day operation of the
company. The idea of organizational learning was taken through conducting research of Peter
Senge and his friends.
This idea gives stress on the businesses and helps them to be competitive. Learning
organization is concerned to the management. In the current scenario, they provide a work
situation that increases creative views and also assist to explain the issues related to work.
Learning organization assist to increase the overall development of the company in an effective
manner. The emphasis is also given on creating good future and also to enhance creative process
for the employees (Shen & Xiao, 2014).
In this paper, the learning organization is McDonald’s that will be taken into
consideration. McDonald’s is one of the biggest learning organizations. The emphasis is on
investing and considering the latest technologies so that the value of the customers can be
enhanced. McDonald’s is also the company that assists in facilitating learning so that
transformation can be considered. It also assists to live in the environment of the market
(Ozdemir & Ergin, 2017).
As McDonald’s is the biggest learning organizations so it is evaluated that it considers proper
activities so that growth can be achieved effectively. As the organization expands its market it is
evaluated that learning process is important. The organization can achieve new skills and the
methods that can assist to increase the overall part of the organization. By emphasizing on
McDonald’s, it is seen that the characteristics of a learning organization are:
The concept of the learning organization is increased by taking into consideration the
activities that is known as critical thinking. This is a background that assists the individuals to
analyze the objective of the organizations. McDonald’s take into consideration this method so
that the individual can evaluate the performance of the company. Performance plays a great role
for achieveing success of the business. If the performnace of the employees is good then it can be

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easy for the organziation to attain the targets that are asisgend to the employees. If Systematic
thinking assists the organization to analyze the relation between the incentives given to the
employees and various disciplines. McDonald’s considered many techniques from various
organizations and also analyzes the behavior of the individual (Thornton, Ball, Lamb, McCann,
Parker & Crawford, 2016).
It is evaluated that if team learning is there then it can be easy to assess the performance
of the teams and also help to accomplish objectives. In McDonald’s the focus is given on team
learning so that shared vision and collaboration can be made.
Personal mastery is one of the principles that clarify the personal vision of the employees. If the
workers consider personal mastery then it can be simple for the company to attain competitive
advantage. It also helps to give proper training and self-improvement skills to the employees.
Learning organization is essential for the growth of McDonald’s as it do not take into
consideration the process of Hoc. It helps to promote collective learning and supports to enhance
the growth of the organization in many ways. In McDonald’s the innovation level is considered
so that the competitive benefit can be achieved. McDonald’s can also achieve good image in the
market and the main emphasis of the company is on people orientation. It is important for the
company to maintain the quality standards so that the customers can be attracted (Boyland &
Christiansen, 2015).
By evaluating the requirement of the clients, the organization tries to offer quality
products so that overall satisfaction level can be improved. It is important to satisfy the
consumers so that success can be achieved. By considering the latest technology it is seen that
the company can offer products on time and quality can also be maintained. The profits and
growth of McDonald’s can be attained if innovative products and services are offered to the
customers (Kashif, Awang, Walsh & Altaf, 2015).
Learning organization like McDonald does consider the change so that profitability can
be achieved in future. The main emphasis of the learning organizations is given on managing
change so that the activities can be conducted smoothly.
McDonald’s produces many types of burgers by analyzing the need and taste of the
customers. Of the consumers wants chicken burger then it is essential for the organization to