Marketing and Management Strategies for Lee Valley Tools

Marketing and
management

Introduction
 It is becoming important for the organizations
to initiate distinctive to stay ahead in the
market.
 Lee Valley Tools are one of the leading tool
manufacturers in Canada.
 They specialize in domestic gardening tools
and woodworking tools.
 Lee Valley Tools were set up in 1978 in
Ontario, Canada by Leonard Lee

Cont.
 Currently they mainly cater to the domestic
consumers.
 It is proposed to manufacture rotary
sharpening tool.
 This will help them to cater to different
customers segments.

Determination of the
internal environment
 Strengths
 Lee Valley Tools are having expertise in
selling and marketing tools.
 Lee Valley Tools are having favorable
marketing penetration in Canadian market.

Cont.
 Weaknesses
 Presence of number of global brands.
 Lee Valley Tools are not having expertise in
manufacturing sharpening tools.
 They are more oriented to Canadian market
that will restrict their market potentiality.

Cont.
 Opportunities
 Entering in the global market especially in
developing market.
 Development of economy.