Report on Economics and International Business Law

Added on - 21 Apr 2020

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Running Head: LEGAL RELATIONSHIPSEconomics and InternationalBusiness Law
LEGAL RELATIONSHIPSExecutive SummaryRegina Plc is a leading tourism company operating out of France and has presence in nations ofEuropean Union. Now, the aim of the company is to move out across the Central and SouthAmerican regions, to grab a hold of these markets. As a result of this, the company has chosenBrazil as its target market and is looking to expand its business in the nation. This is due to thenation being deemed as a popular tourist spot across the globe. In this context, the companyhas three available options as temporary set ups to test the waters of Brazil and these includeagency, distributor and joint venture. This report aims to analyse these available options. Oncethis was done, the joint venture came out as the best feasible option for the company.However, before a joint venture was formed with XYZ Incorporated, the report highlightscertain keys terms which have to be included in the joint venture agreement between ReginaPlc and XYZ Incorporated. This would enable in strong relationship being formed, and thechances of ambiguities being reduced. The report ends with drawing conclusions andrecommendations for the future of Regina Plc.
LEGAL RELATIONSHIPSTable of Contents1.Introduction..............................................................................................................................32.Legal Relationships...................................................................................................................32.1.Agency...............................................................................................................................32.2.Distributor.........................................................................................................................32.3.Joint Venture.....................................................................................................................33.Terms of Joint Venture Agreement..........................................................................................34.Conclusion and Recommendations..........................................................................................35.References................................................................................................................................3
LEGAL RELATIONSHIPS1.IntroductionRunning a business in the home nation is still easy when compared to running the businessoperations overseas. This is because the environment of the nation is known to the companyand the majority of changes can be easily foreseen (Grünig and Morschett, 2017). Mostimportantly, the fine details of running the business in a successful manner are easier tocomprehend in home nation. These details are often difficult to comprehend in case ofinternational market. As a result of this, the companies often rely upon forming temporaryrelations in the target market and only after the success or failure of this venture, are furthersteps taken. The three key legal relationships which can be utilized for this purpose includeagency, distributor and joint venture (Schlegelmilch, 2016).Regina Plc (fictitious company) is amongst the top five tourism companies in France. However,off late, it has come to the notice of the company that there are a high number of touristsattracted towards Brazil, due to Christ Redeemer Statue in Rio de Janeiro, which is one of the 7Wonders of the World (Edney and Poirier, 2012). And this is also due to the popularity ofcarnival festival (JustLuxe, 2014). In order to tap this market, the company looks forward toestablishing a permanent base in the long run, to be able to take advantage of thedemographics. But before that is done, the company is looking forward to establish atemporary base in the nation, for which, the three legal relationships, as options would beevaluated. Once that is done, the terms which has to be included in the best option would bepresented.2.Legal RelationshipsAs stated in the introductory segment, Regina Plc has the option of agency, distributor and jointventure. The three options have been analysed in this segment, based on their suitability forthe company.
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