Legal Landscape & Marketing Strategies

This assignment delves into the significant impact of legislation, regulations, and rules on the development and implementation of effective marketing plans. Students are expected to analyze specific legal frameworks and their implications for various marketing strategies, demonstrating an understanding of ethical considerations and compliance requirements within the marketing industry.

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able of Contents
Introduction......................................................................................................................................1
Assessment 1....................................................................................................................................1
MARKETING STRATEGY............................................................................................................1
a. Business products and services...........................................................................................1
b. Position and role of products and services.........................................................................1
c. Profile of customer and competition...................................................................................2
d. Marketing tactics................................................................................................................2
e. Marketing plan and measure effectiveness.........................................................................3
f. Strategy of marketing..........................................................................................................3
Marketing plan.................................................................................................................................5
a. Identify specific marketing activities and budgets.............................................................5
b. Set and meet marketing objectives.....................................................................................6
c. Bring a marketing strategy to life.......................................................................................6
Action plan.......................................................................................................................................6
What is happening?................................................................................................................7
What is occurring?..................................................................................................................8
Who is responsible for implementation?................................................................................8
What is cost?...........................................................................................................................8
Legislation, regulations and rules impact on marketing plan?.............................................10
How to make success in marketing plan?.............................................................................10
Who needs to approve in marketing plan?...........................................................................11
Assessment 2: Questions................................................................................................................11
1. Things that could become marketing opportunities.........................................................11
3. What is the difference between market development and product development.............12
4. What is market diversification?........................................................................................12
5. Six things for developing the market tactics mix.............................................................12
6. What does successful advertising hope to achieve?.........................................................12
7. Four key rules in planning of marketing activity.............................................................13
8. What is a simple definition of selling?.............................................................................13

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9. What is sales promotion?..................................................................................................13
10. List 4 examples of consumer promotion........................................................................13
11. Five example of business promotion..............................................................................13
12. Definition of public relation...........................................................................................13
13.What is the return on investment (ROI)?.......................................................................13
14. What is keyword performance........................................................................................14
15. Role of Australian Competition and consumer commission in the advertisement field 14
16. What is marketing planning............................................................................................14
17. What are the four P’s of strategic mix?..........................................................................14
18. Four important principles of customer feedback............................................................14
19. What outside organisation helps to marketing activities................................................15
20. How success can measure in the marketing plan...........................................................15
21. Difference between manager of two companies to take over the business by other......15
Conclusion.....................................................................................................................................15
REFERENCES..............................................................................................................................16

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Introduction
Marketing plan in the document which set the guidelines or process which is to be
followed for implementing some change or making the new business. This will help the
organisation in promoting their products and service which will eventually increase their range
of customers. It will also make them gain some competitive advantages and increase their market
share. Developing marketing plan is necessary to achieve organisation's marketing objectives.
Command fitness is the company who provides sports and nutrition supplements to their
customers. They have vision to become prominent leader in Australia. They provide all their
products on online. This report includes about outlining the marketing strategy for the business.
Marketing plan is made to implement the new strategy. It is necessary for the further growth of
company in the market.
Assessment 1
MARKETING STRATEGY
a. Business products and services
Marketing strategy sets guidelines which are to be followed at the time of implementing
marketing plan. Command fitness was started in July 2017. They have vision to become most
prominent leader in Australia for providing sports and nutrition supplements to their customers
online. They provide wide range of products according to the taste and preferences of their
customers. Products of cited organisation are nutritious juices, different sport products.
b. Position and role of products and services
In the present time every person wants to remain fit and healthy. Playing sports and
taking proper nutrition are the best methods through which they can be fit. Products of the
company plays major role in the current conditions of the market. Public buys the products
which will keep them fit and healthy (Armstrong and et.al., 2015). That's why there is craze in
the public for the products and services of cited firm. Currently the position of Command fitness
is not good because of the strong competition in the market. But they are working very hard for
making their market appearance. These products are valuable for the person who wants to keep
and remain fit.
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c. Profile of customer and competition
The cited company has every range of customers because every person needs the
products which keeps them fit and healthy. Organisation targets the customers of every age from
18-45. Whether male or female. They also target the audience of all levels in fitness which
means providing the products to that institutes which works in the direction of providing fitness
facilities to the customers. Command fitness have wide range of competitors too. In the past 10
years competition in the country has risen to the another level. Healthy competition is necessary
to enjoy the success. Within many competitors in the country the cited company have one
strongest competitor who is Australian Sports Nutrition. It provides the widest range of products
to their customers within the affordable prices. They operate their business in many stores as
well as they provide their variety of products online.
d. Marketing tactics
There are many marketing tactics which can be used Command fitness to make their
market share increase. Those tactics are as follows: Promotion- The company can promote its products on various fields to increase their market
share. This will also help to attract more and more customers towards them which will
eventually lead to increase in their revenue. Organisation will gain many competitive
advantages because of these promotional activities. Diversification- Cited firm can provide diversified products to their products. Diversification
is necessary to meet the different needs and wants of customers (Hollensen, 2015). This will
lead the company increase their range of customer which will eventually make them reputed
and enhance their goodwill in the market. Better relationships- Command fitness can make relationships better with their customers
which will lead them to understand them better. Understanding customer in a better way will
keep them satisfied with the products and services provided to them.
 Improved online services- The business can improve their online services to perform
marketing activities in better way. Better performance of the marketing will lead the
company to increase their market share.
e. Marketing plan and measure effectiveness
To make the better marketing plan the company needs to develop the marketing
strategies. It will set the guidelines which will make them to implement their marketing plan in
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better way. Strategy is different from plan. Strategy contains all the information about the
objectives and how they are to be achieved. On the other hand plan contains only the actions
which are to be taken for implementing the strategy.
f. Strategy of marketing
Marketing strategy for command fitness is as follows:
Business goals: The main aim of the business is to make physical stores for providing their
products to their customers in better way. Secondly they want target all ranges of audiences
whether male or female. These goals are needed to be set after doing proper research of market
conditions.
Marketing goals: These are the goals which are set for increasing the market share of the
company. The cited organisation sets its marketing goals in order to attracts more people towards
them. This will eventually increase their revenue and market share. These goals can be achieved
by using effective and efficient marketing campaign.
Research of market: Market research is important for the company to understand the macro
factors of the business environment which impact operations and activities of company.
Command fitness needs to know the structure of market to sell their products. Market for fitness
products is very wide (Baker, 2014). There are many competitors for the firm in the market. One
of those is Australian sports nutrition which is very strong very much reputed among the
customers.
Customer profile: To improve the brand image of cited company managers will attract the
sports' person most. They will try to attract the customers by using the different marketing
techniques. Cited company attract the young people most. They provide the product according to
the need of young generation. Apart from this by using the social networks such as Facebook and
twitter and Instagram cited company will try to attract the young generation who likes sports
most. Cited company will provide high quality products for all sports. To attract the customers
cited company will provide the product on affordable price. This company will mainly focus on
College students and sport lovers.
Competitor profile: Mentioned company have tough competition with Adidas and brooks Both
are the world's leading sports footwear company. They have power of customer loyalty.
To overcome the problem of competition mentioned company will try to focus on women
customers. Organization will provide the different and unique products for women and kids as
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well. To overcome the competition mentioned company must offers the sale system to attract the
customers. As number of customers are increase productivity and growth also increase in
effective manner. To grow the business in effective manner 5 ps of marketing used in cited
company.
Strategies to support marketing goals: Marketing strategies plays important role in the
business. It helps to achieve the target of business. Marketing strategies helps to define the goals,
mission and outlines to achieve the goals. Marketing strategies must planned and developed with
the team. There are followings points which are followed by the cited company to achieve their
marketing goals: Priorities: this strategy focus on the customer's needs. Company must provide he product
according to the customer's needs and interest. Customer base: mentioned organisation will develop this strategy to increase the number of
customers. As number of customers increases the productivity and benefits will also increase. Price: to maintain the position in the market and to attract the customers it is important to
maintain a flexible price strategy.
 Describe the products: mentioned company will describe the business, products and services
by using the different techniques and skills. Cited company try to make a different and good
image of the business by describe the products.
Marketing mix with 5 ps:
 Product: it is most important element which refers what organization are offering. This
focuses on branding, packaging and services.
 Price: it includes all the cost of business such as production cost, advertisement cost and
sales etc. Pricing depends on the business's position in the market (Ashley, and Tuten,
2015). In first organization sell their products on low price to make good relation with
customers.
 Promotions: to increase the benefits and productivity promotions are used by
corporation. Firm can promote their products by advertisement, social media such as
Facebook and twitter.
 Place: it refers how organization deliver their products or services to the customers. To
improve the business growth customer satisfactions is main factor.
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 People: to satisfy the customers' organization must select the best employees.
Corporation have to provide the development training to their staff so that employee can
perform at best level and can satisfy the customers.
Marketing plan
Marketing plan states the actions which are to be taken by the company to implement the
marketing strategy. The good plan contains all the actions in detailed way with their process.
Applying strategy in action is considered to be in plan.
There are various activities and budgets which can be included in the marketing plan. Those
activities are as follows:
a. Identify specific marketing activities and budgets
 Promotional activities- These are the activities which are very important for the success of
marketing plan. It will increase the attention of customers towards the product of Command
fitness. Doing promotion will lead the company increase their revenue which will eventually
increase their market share (Ryan, 2016). These activities are needed to be done with
efficiency to ensure success of organisation in the market.
 Research- Research is the essential part of marketing. It makes the company to understand all
the factors which will have impact on operations and all the conditions or situations which
can be faced by them. There are many activities in the organisation which can be co-
ordinated by the research process.
 Objectives- setting objectives is also the part of marketing. These goals give the information
about what is to be achieved by implementing the plan. Objectives are to be set clearly
because in their direction all the members of cited firm will work.
 Monitoring- It is also the process or activity which is to be followed in the marketing.
Monitoring will check the correctness of marketing plan which is made into action by
implementing marketing strategies. This will help the know problems which are occurring
while implementation. It is very important for solving the problems as fast as possible for
doing better performance in the market.
These are some of the marketing activities which are to be effectively done to ensure increase in
market share of Command fitness.
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b. Set and meet marketing objectives
There are many objectives which are to be set during the process of marketing plan.
 Gaining attention- The company needs to gain attention of their target audiences which
will make them to be established and increase their revenue. It will be very good for the
company to gain some benefits.
 Strong brand name- The company needs to make their brand name stronger which will
make them more reputed in the market (Setting marketing objectives for your business,
2017). This will make the company to become more reputed in the market.
 Competitive advantages- The cited company have to gain some competitive advantage
for themselves.
c. Bring a marketing strategy to life.
In respect to marketing strategy, it can be stated that there are several advantages and
benefits denotes. This is because, it helps to promote new product in Australian market so that
customers would be consider as important resources. Furthermore, marketing strategy in
Command Fitness assists to make comprehensive document for advertisement and consist
activities for accomplish desired results. Marketing objectives with setting time frame for
ascertain effective results.
Action plan
Action plan is necessarily to be made to implement the marketing strategy in better way
(McDonald and Wilson, 2016).
 Activities of planning, promotion, research, monitoring will be included in the action plan.
 These activities should be completed in 6 months.
 Managers are the person who are responsible for implementing the activities.
 Cost of doing activities should be in budget as decided by the financial department.
 Australian government laws and state territory laws are the legislation which will impact on
the marketing plan.
 Success can be measured by the proper monitoring process.
 Marketing plan can approved by directors by considering all the stakeholders of company.
In order to implement action plan, following activities must be consider with promotion
offers that shown as follows:
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Brands Price Special features Finish Promotion
Nike $12.00 Toluen free,
contain minerals,
UV barriers
vitamins, etc.
Glossy matt,
glittery
transparent
Buy 1 get 1 free
offer
Adidas $13.96 Chip defiant
formula, diamond
flex technology
Glossy matt,
glittery
transparent
50% off
Polo $15.52 300 shades, UV
filters, Polymer
complex, etc.
Glossy matt,
glittery
transparent
New things free
Equinox $21.00 90% natural
ingredients,
toluene free
Glossy matt,
glittery
transparent
40% off
What is happening?
In order to make plan, plan consider create significant outcomes. In this way, proper
resources and staff members needed. This is because, there are different competitors exist that
provide same services. Idea will be consider with following perspective:
Location: Melbourne central
Design: Simple, modern, functional, industrial
Size: 40m2
Employees: 4 full-time assistants, plus 2 casuals as necessary
What is occurring?
In this way, successful outcomes develop with key to success. Therefore, following
things occurring:
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Location:
 High traffic location
 Opened from 5am to evening 9pm
 Good access
Critical issue
 Keeping proper cost low
 Provide customer with products
Who is responsible for implementation?
Based on comparison, it can be seen that new product require improvements as per
feedback of customers. Therefore, main aim is to make changes and provide proper feedback on
products and services. Continuously analysis also reports in which information included in same
industry. Available online information assists to share information in enterprise to explore
several things.
What is cost?
In respect to implement cost, budget is essential consideration which need to prepare. In
this regard, different marketing activities determine with financial tools. For instance, sales
forecast, BEP, expenses, etc. All these tools evaluated on the basis of marketing strategies.
BEP
BEP point determines more revenue in term of 20000 dollars in per month sales for break
even point. There are some different types of cost such as variable and fixed. On that, profit
margin is around 39% and 60%. Hence, estimation of sales is 20000 dollars,
Sales forecast
At beginning time, most important thing build reputation of command fitness product in
all over the market. Sales continuously increasing which shown in following table:
2016 2017 2018
Total sales 258000 298000 356000
Gross profit 1950000 2250000 5445650
Expenses forecast
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Marketing expenses for new products ramped up first year from second year which
shown in following table:
Marketing expenses budget
2016 2017 2018
Direct mail 1200 1600 2100
Social media 0 0 0
Mail stock 2700 2900 3200
Total 3900 4500 5300
Profitability outcomes budget
Profitablity Average price Gross Profit
Commond fitness 11.90 39%
Consulting 0 0
Average 11.90 39%
Control
Control is the process of controlling the overall marketing plan. To ensure the proper
activity and growth. It helps to analyse and evaluate the proper process making this evaluating
thinking. This helps to make the marketing plan in very distinct manner.
Implementation of milestones
there are given some following milestone in order to get the best outcomes and results in
order to meet the needs of the orgnisations. It brings new effective changing in order ton
accomplish the overall process. This helps to track the key marketing programs. Part from that,
Milestones
Advertising Start date End date Budget Manager Department
Marketing
plan
completion
1/05/2016 1/05/2016 0 Michael Marketing
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Banner and
campaign
1/06/2016 1/05/2016 1500 Michael Marketing
Banner and
Campaign
1/07/2016 1/01/2016 2000 Michael Marketing
Total
advertising
3500
Direct
Marketing
Start date End Date Budget Manager Department
Insert
Camaign
1/08/2016 1/08/2016 2500 Jack Action
marketing
Direct mail
campaign
1/09/2016 1/02/2016 2500 Jack Action
marketing
Insert
Campaign
5/10/2016 1/03/2016 2000 Jack Action
marketing
Total Direct
marketing
Budget
1/10/2017 1/11/2016 2800 Jack Action
marketing
Total 9800
Legislation, regulations and rules impact on marketing plan?
Legislations and regulations is the most effective and better opportubnirty in terms of
making better task and opportunity. This helps to protect the better opportunity and better cost
effective process. Company needs to adopt proper implemntation in order to make the best
approachable task making performnance. Company needs to get approavakl from governmenta
about their marketing or advertising process. It also adopts proper safeguard that simultaneously
mitigate risk process. Apart from that iot will helps to control the moreover process.
Endorsement should be legal and effective. All the information must be disclosed by the all
partiesn as well.
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How to make success in marketing plan?
In respect to go systematically, outcomes develop to focus on desired results. In this
regard, agencies working for marketing plan. Hence, for command fitness consider with
marketing plan that is more effective and systematically. Agency help to make successful plan.
Apart from this, researcher also help to develop systematic plan in present strategy.
Who needs to approve in marketing plan?
Government will give approval for this plan. Therefore, manager need to ask about their
plan so that effectiveness will be develop successfully in the market.
Assessment 2: Questions
1. Things that could become marketing opportunities
In respect to create marketing opportunities following elements need to be included at workplace
of command fitness:
1. Ascertain effective brand to create dramatic action
2. Experience is more emotional that impaction to communication
3. Inspire consumer through curate the physical environment
4. Do not complacent with the competition
5. Social media presence
6. Competitions giveaways and social gatherings
2. What is market penetration?
In order to create effective results, in the Command Fitness market penetration consist important
function and parameter. In this regard, products are also recognised that are bought by the
business to develop target market. In this regard, the chosen enterprise need to sell particular
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market for attract several customers. Mainly the selected enterprise target youth people in their
business.
3. What is the difference between market development and product development
Product development determines as the classification of products to attract the several people in
the organisation. In this regard, Command Fitness classified their services and goods to attract
people in the business. On the other hand, market development is the element which used for
existing products and services that are offer to attract new customer market. Market penetration
is an offer for existing marketplace.
4. What is market diversification?
Diversification is the corporate strategy in which Command Fitness that assists to enter in the
new areas to operate functions in systematic manner. It also creates opportunities to operate
functions in new areas.
5. Six things for developing the market tactics mix
In respect to ascertain effective results in the business, there are different activities exists that
assists to develop market in significant manner. In this way, following elements are included:
1. Start with compelling story
2. Develop technical expertise
3. Coordinate with the message
4. Content marketing leads
5. Incorporate with employee performance
6. Focus on the branding
6. What does successful advertising hope to achieve?
In respect to create effective advertisement, Command Fitness need to develop their
advertisement that assists to enhance their performances in positive manner. Social media is the
creative perspective that assists to develop effective functioning at workplace.
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7. Four key rules in planning of marketing activity
In this context, instead to create personal attachment, rules need to be make different rules such
as development of the activities, undertake important things, meeting with team members and
rules for engagement.
8. What is a simple definition of selling?
Selling means exchange of transaction in money term. In the chosen business this element has
been applied for selling their products and services.
9. What is sales promotion?
In the sales promotion different activities included such as providing added value and incentives
to the employees of Command Fitness.
10. List 4 examples of consumer promotion
Consumer sales promotion is the marketing technique that are used for all customers. Promotion
is typically determines set of time and activities for specific purposes that increase market share.
11. Five example of business promotion
There are several ways through Command Fitness will make their promotion in significant
aspect. There are different activities ascertain at workplace such as sales promotion, provide free
gifts, free samples, discounted prices on the products and joint promotions.
12. Definition of public relation
Public relation determines as the professional maintenance to create public image for ascertain
famous and effective results at workplace. It is the systematic work performances that assists to
create relationship with several people in the business.
13.What is the return on investment (ROI)?
Return on investment is the famous aspect which assists to measure efficiency on the investment
for developing effective results (Alhabash, Mundel and Hussain, 2017).
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14. What is keyword performance
Keyword performances includes statistics aggregated elements that assists to develop
performances in systematic manner. In this aspect, segmentation considered more information at
workplace.
15. Role of Australian Competition and consumer commission in the advertisement field
ACCC defines as the Australian Competition and Consumer Commission is the systematic
perspective which defines commonwealth statutory authority that assists to compete with
competition and ascertain effective results. Therefore, promotion will be develops to create fair
trading.
16. What is marketing planning
17. What are the four P’s of strategic mix?
Strategic mix includes product, price, place and promotion. Therefore, it includes several
activities such as adding features to attract several customers with implement price to ascertain
effective results, place for selling the products and services. Lastly, promotional activities for
undertake positive results.
18. Four important principles of customer feedback
Customer feedback consist different principles such as personalise survey, always be there,
creation of actions and clear and concious. With the help of these elements, the organisation will
easily develop their performances and objectives to gather relevant information at workplace
(Ferreira, Michaelidou and McGrath, 2017).
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19. What outside organisation helps to marketing activities
Outside the organisation consist several activities through they are developing effective results at
workplace. In this way, public relation will be maintained through consist advertisement that
assists to accomplish desires results at workplace.
20. How success can measure in the marketing plan
There are several aspects exists that assists to measure effective functions and operations in the
business environment in their marketing plan. In this regard, return on investment, sales number,
customer response and expansion, four are major perspective that assists to create effective
results at workplace. With the help of measuring these perspectives at Command Fitness
efficiency will be enhancing easily (Okazaki and Taylor, 2013).
21. Difference between manager of two companies to take over the business by other
In respect to create effective results, there are different parameters exists through business
performances will be measure at workplace. In this way, manager of the organisation consist
administrative activities whereas companies taker manager implement innovative ideas and
creativity for development of the business. Further, manager of the normal company consist
relies on the control activities whereas other manager determines inspiration from the trust for
undertake effective results.
Conclusion
This report concludes about the marketing strategy which sets the guidelines for implementation
of the marketing plan. It contains all the objectives which are to be achieved by the Command
fitness in their marketing plan. On the other hand marketing plan contains the all actions which
are to be taken while implementing strategy. Action plan is made to implement marketing plan.
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REFERENCES
Books and journals
Alhabash, S., Mundel, J. and Hussain, S.A., 2017. Digital Advertising: Theory and Research,
Armstrong and et.al., 2014. Principles of marketing. Pearson Australia.
Armstrong and et.al., 2015. Marketing: an introduction. Pearson Education.
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing,
Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan.
Christopher, M., Payne, A. and Ballantyne, D., 2013. Relationship marketing. Taylor & Francis.
Ferreira, C., Michaelidou, N. and McGrath, M., 2017. Social media advertising: Factors
influencing consumer ad avoidance. Journal of Customer Behaviour,
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit from
them. John Wiley & Sons.
Okazaki, S. and Taylor, C.R., 2013. Social media and international advertising: theoretical
challenges and future directions. International marketing review
Parente, D. and Strausbaugh-Hutchinson, K., 2014. Advertising campaign strategy: A guide to
marketing communication plans. Cengage Learning.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Shank, M. D. and Lyberger, M. R., 2014. Sports marketing: A strategic perspective. Routledge.
Online
Setting marketing objectives for your business. 2017 [Online]. Available through:
<https://www.thebalance.com/what-is-a-marketing-objective-2295532>.
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