Legislation, Regulations and Rules Impact on Marketing Plan
Added on 2020-06-05
20 Pages5242 Words712 Views
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KG609able of ContentsIntroduction......................................................................................................................................1Assessment 1....................................................................................................................................1MARKETING STRATEGY............................................................................................................1a. Business products and services...........................................................................................1b. Position and role of products and services.........................................................................1c. Profile of customer and competition...................................................................................2d. Marketing tactics................................................................................................................2e. Marketing plan and measure effectiveness.........................................................................3f. Strategy of marketing..........................................................................................................3Marketing plan.................................................................................................................................5a. Identify specific marketing activities and budgets.............................................................5b. Set and meet marketing objectives.....................................................................................6c. Bring a marketing strategy to life.......................................................................................6Action plan.......................................................................................................................................6What is happening?................................................................................................................7What is occurring?..................................................................................................................8Who is responsible for implementation?................................................................................8What is cost?...........................................................................................................................8Legislation, regulations and rules impact on marketing plan?.............................................10How to make success in marketing plan?.............................................................................10Who needs to approve in marketing plan?...........................................................................11Assessment 2: Questions................................................................................................................111. Things that could become marketing opportunities.........................................................113. What is the difference between market development and product development.............124. What is market diversification?........................................................................................125. Six things for developing the market tactics mix.............................................................126. What does successful advertising hope to achieve?.........................................................127. Four key rules in planning of marketing activity.............................................................138. What is a simple definition of selling?.............................................................................13
KG6099. What is sales promotion?..................................................................................................1310. List 4 examples of consumer promotion........................................................................1311. Five example of business promotion..............................................................................1312. Definition of public relation...........................................................................................1313.What is the return on investment (ROI)?.......................................................................1314. What is keyword performance........................................................................................1415. Role of Australian Competition and consumer commission in the advertisement field1416. What is marketing planning............................................................................................1417. What are the four P’s of strategic mix?..........................................................................1418. Four important principles of customer feedback............................................................1419. What outside organisation helps to marketing activities................................................1520. How success can measure in the marketing plan...........................................................1521. Difference between manager of two companies to take over the business by other......15Conclusion.....................................................................................................................................15REFERENCES..............................................................................................................................16
KG609IntroductionMarketing plan in the document which set the guidelines or process which is to befollowed for implementing some change or making the new business. This will help theorganisation in promoting their products and service which will eventually increase their rangeof customers. It will also make them gain some competitive advantages and increase their marketshare. Developing marketing plan is necessary to achieve organisation's marketing objectives.Command fitness is the company who provides sports and nutrition supplements to theircustomers. They have vision to become prominent leader in Australia. They provide all theirproducts on online. This report includes about outlining the marketing strategy for the business.Marketing plan is made to implement the new strategy. It is necessary for the further growth ofcompany in the market. Assessment 1MARKETING STRATEGYa. Business products and servicesMarketing strategy sets guidelines which are to be followed at the time of implementingmarketing plan. Command fitness was started in July 2017. They have vision to become mostprominent leader in Australia for providing sports and nutrition supplements to their customersonline. They provide wide range of products according to the taste and preferences of theircustomers. Products of cited organisation are nutritious juices, different sport products. b. Position and role of products and servicesIn the present time every person wants to remain fit and healthy. Playing sports andtaking proper nutrition are the best methods through which they can be fit. Products of thecompany plays major role in the current conditions of the market. Public buys the productswhich will keep them fit and healthy (Armstrong and et.al., 2015). That's why there is craze inthe public for the products and services of cited firm. Currently the position of Command fitnessis not good because of the strong competition in the market. But they are working very hard formaking their market appearance. These products are valuable for the person who wants to keepand remain fit. 1
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