Lego Case: Implementing Change for Eco-Friendly Practices

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Added on 2022/12/13

AI Summary

This case study explores Lego's response to children's request for eco-friendly practices. It discusses how Lego plans to ditch plastic bags and embrace recyclable materials. The importance of implementing change in order to gain loyalty, engagement, and competitive advantage is also highlighted.

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Lego Case: Implementing Change for Eco-Friendly Practices

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