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Lego Case: Implementing Change for Eco-Friendly Practices

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Added on  2022-12-13

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This case study explores Lego's response to children's request for eco-friendly practices. It discusses how Lego plans to ditch plastic bags and embrace recyclable materials. The importance of implementing change in order to gain loyalty, engagement, and competitive advantage is also highlighted.

Lego Case: Implementing Change for Eco-Friendly Practices

   Added on 2022-12-13

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LEGO CASE
Lego Case: Implementing Change for Eco-Friendly Practices_1
TABLE OF CONTENTS
Summary of case.....................................................................................................................................3
Lego reaction for making change............................................................................................................3
Importance of implementing change requested by children....................................................................4
REFERENCES............................................................................................................................................5
Lego to ditch plastic bags after children call for change. 2021. [Online]. Available through: <
https://www.bbc.com/news/business-54169686>........................................................................................5
Lego Case: Implementing Change for Eco-Friendly Practices_2

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