Case Study Analysis of Lego: Innovation Strategies and Competitive Advantage

Case Study Analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Does the organisation operate in a blue ocean or red ocean? Justify your answer with a
competitor analysis......................................................................................................................3
Identify and discuss how the organisation's innovation has led to creative destruction.............4
Discuss and describe the convergence innovation that has been used by organisation to enable
it to provide the products or services it sells...............................................................................5
Has the organisation used Design Thinking as part of their success with justification..............5
CONCLUSION................................................................................................................................6
REFERENCES:...............................................................................................................................7
Books and Journals.....................................................................................................................7

INTRODUCTION
Innovation refers to the continuous process of modification and changing product and
services, business process in creative manner in order to cope up the recent trends in market.
Innovation helps an organisation to make their product and services different in order to gain
competitive advantage (Beijers, 2018). For this project the selected case study is Lego which is a
toy manufacturing company located in Denmark.
This project covers the organisation strategies with competitors analysis as well as
organisation's innovation that has led to creative destruction. Further, it cover the convergence
innovation which is used by selected organisation addition to how Design Thinking is used by
them with justification.
MAIN BODY
Does the organisation operate in a blue ocean or red ocean? Justify your answer with a
competitor analysis
The selected organisation is Lego which is a toy manufacturing company as well as it
produced variety of block toys or bricks sets for the kids in order to increase their experience and
skills. It also produce various amusement parks for children in many countries addition to it is a
leading company in the toy manufacturing industry. Blue ocean strategy refers to a plan of
action in which company make their product different and launch new product and services in
new market at low cost as per recent customer trends to gain leading market position. The
company use blue ocean strategy to explore their business operation and product portfolio in new
sector in order to meet new demands of customers (Innovation at the Lego Group (A) Blue
Ocean Strategy, 2022). As they make amusement parks or digital video games series in order to
expand their business in digital world.
For the justification with competitive analysis, the selected framework is Porter's Five forces
analysis which helps company to determine the competition and market trends in their industry
that are as follow-
Competitive rivalry- This factor has high impact in toy industry due to various
competitors make innovative toys to acquire huge market share. This factor has high impact on