Promotional Marketing Campaign for LEGO

PROMOTIONAL MARKETING
CAMPAIGN FOR LEGO

TABLE OF CONTENTS
• INTRODUCTION
• Product and brand of Lego company
• Service and market segmentation
• 4p’s of marketing for LEGO
• Campaign Concept build
• Aim of the campaign:
• Aim to target audience:
• Message to convey:
• Target audience and profile demonstration for the campaign
• Campaign that connects with the target audience
• Reflection
• CONCLUSION
• REFERENCE

INTRODUCTION
• Promotional marketing is the collection of the activities to share the information about the brand, product and
services of the organisation. Company aims to create awareness of their goods and services by aiming good
range of audience in the market. Lego a toy production company, they manufacture the branded toys and deliver
it to the market for kids. Company also developed the large amusement parks which is commonly known as the
LEGOLAND. Report will discuss the aim and target audience of the company. It also covers the reflection part.

Product and brand of Lego company
• Product for the company are plastic bricks, which can be assembles and connected to develop different objects
such as castle, buildings, vehicles etc. it is found that company have more that 1000 different set of the products
to sell with the good themes of the super heroes and with the robotics themes. Product are interlocking plastic
bricks that are accompanied with the gears array. LEGO plastic building block toy company gained the rose in
the mid of the 20th century. This blocks are originated in Denmark. Lego is the largest and popular toy company
in the world.