Leisure and Tourism Industry | Report

Running Head: LEISURE AND TOURISM INDUSTRY
Leisure and Tourism Industry
Name of the student
Name of the University
Author’s note

LEISURE AND TOURISM INDUSTRY1
Executive summary
The leisure and the tourism industry is growing at a faster pace and plays a major role in the
contribution to the GDP of the economy. The industries are major sources of foreign income
which helps in increasing FOREX(foreign exchange reserves) of a country. People travel for
leisure, business purposes, sports events, holidays and adventure. This industry provides a
variety of facilities to the tourists like recreation facilities, business, educational and social
activities. This industry generates huge employment opportunities giving various career
options as well, therefore contributing toward the global economy. It is the tourism industry
that makes it easy for travellers to visit a different place in just one click. Tourism is basically
of three types, namely domestic, inbound and outbound. The analysis deals with the study of
the Expedia Group. It is a travel company equipped with modern technology. The agency
deals with providing hotels, travel services, cars on rent at competitive prices available for
every budget. The paper also explains customers attitude and opinion towards the tourism
industry and also how the technological advancement of web 2.0, 3.0 and 4.0 affected the
industry in terms of attracting the customers, its online marketing strategies to improve the
online shopping experience and increase cross-selling for gaining word of mouth. How cross-
selling and word of mouth act as a promotional tool for the tourism industry. Also, some
recommendations have been given on how a tourism industry can boost its sales and
influence the customers for virtual shopping.

LEISURE AND TOURISM INDUSTRY2
Table of Contents
Introduction................................................................................................................................4
Institution background and justification.....................................................................................4
Literature review........................................................................................................................5
Effects of technological(Web 2.0, 3.0 and 4.0) advancement on tourism.............................5
Research techniques used to acquire data..................................................................................7
Discussion..................................................................................................................................8
Customers mindset in a social media setting.........................................................................8
Consumers attitude and opinions of leisure and tourism towards social media campaigns. .9
Main motivator that affect online consumers and buy leisure and tourism provider
offerings via web..................................................................................................................10
Criteria used by customers to evaluate their virtual shopping experience.........................11
Recommendations for actions that could have been taken......................................................12
Media activities that could support existing promotional strategies of Expedia.................12
The marketing strategies of the travel industry to boost customers online shopping
experience............................................................................................................................13
How to increase cross-selling opportunities and word of mouth for the travel industry?. . .13
Conclusion................................................................................................................................14
References................................................................................................................................16

LEISURE AND TOURISM INDUSTRY3
Introduction
The leisure and the tourism industry is growing at a very fast pace, and these
industries play a crucial role in contributing to the country’s GDP growth rate. These
industries are among the major sources of generating foreign income which increases the
foreign exchange reserves of the country. People travel for leisure, business purpose,
adventure and sports. It is the tourism industry that makes it easy for travellers to visit a
different place in just one click. Tourism is basically of three types, namely domestic,
inbound and outbound (Aitchison et al. 2014). Leisure and tourism industries are mostly
private sector enterprises and have collaboration with large international and national hotels
and airlines. This industry provides a variety of facilities to the tourists like recreation
facilities, business, educational and social activities. This industry generates huge
employment opportunities giving various career options. The analysis deals with the study of
the Expedia Group. It is a travel company equipped with modern technology. Its headquarter
is in Washington, United States and has a total revenue of 1120 USD. Its travel search
engines include websites like Expedia.com, CarRental.com, Hotels.com, Hotwire.com,
Trivago, Travelocity and many more (Marginean 2016). The agency deals with providing
hotels, travel services, car on rent at competitive prices available for every budget. The paper
conducts a literature review on technological advancement of the Expedia group and it also
explains customers attitude and opinion towards the tourism industry and also how the
technological advancement of web 2.0, 3.0 and 4.0 affected the industry in terms of attracting
the customers, its online marketing strategies to improve the online shopping experience and
increase cross-selling for gaining word of mouth.