LEISURE AND TOURISM INDUSTRY2
Table of Contents
Introduction................................................................................................................................4
Institution background and justification.....................................................................................4
Literature review........................................................................................................................5
Effects of technological(Web 2.0, 3.0 and 4.0) advancement on tourism.............................5
Research techniques used to acquire data..................................................................................7
Discussion..................................................................................................................................8
Customers mindset in a social media setting.........................................................................8
Consumers attitude and opinions of leisure and tourism towards social media campaigns. .9
Main motivator that affect online consumers and buy leisure and tourism provider
offerings via web..................................................................................................................10
Criteria used by customers to evaluate their virtual shopping experience.........................11
Recommendations for actions that could have been taken......................................................12
Media activities that could support existing promotional strategies of Expedia.................12
The marketing strategies of the travel industry to boost customers online shopping
experience............................................................................................................................13
How to increase cross-selling opportunities and word of mouth for the travel industry?. . .13
Conclusion................................................................................................................................14
References................................................................................................................................16

+13062052269

info@desklib.com

Leisure and Tourism Industry | Report

Contribute Materials

Related Documents

Influence of TripAdvisor on Travel Planning