Contemporary Media Industries: A Lifestyle Blog for Fashion and Household Goods

Contemporary Media
Industries

 Styles and fashion senses differ along with
different timelines and different geographical
backgrounds.
 evolution of particular society
 Fashion industry holds a very rich and lofty
cultural heritage
Introduction

 Create awareness about a lifestyle blog
 Introduces multiple brands related to the
household goods, fashion accessories, shoes
and clothing
 Providing the readers with suggestions of
quality products and latest fashions
 Focus eventually shifts towards the women
customers
Overview

 Target at the inclusion of all consumer base
 Aiming to be a huge success in the global market
 Young men and women have better understanding of
technology, they find it easier to relate with these
kinds of online shopping sites and blogs (Goel & Devi
2014, PP. - 12)
 Marketing and advertising strategies of the fashion
blog will be more focused towards the younger
generation
 Inclusion of all age groups irrespective of men and
women
Target Audience