Contemporary Media Industries: A Lifestyle Blog for Fashion and Household Goods

This presentation discusses the creation of a lifestyle blog that introduces multiple brands related to household goods, fashion accessories, shoes, and clothing. The blog aims to provide readers with suggestions of quality products and latest fashions, with a focus eventually shifting towards women customers. The target audience is young men and women who have a better understanding of technology and are more likely to relate to online shopping sites and blogs. The presentation also covers marketing strategies, financial strategies, communication, and online purchase options.

Contemporary Media
Industries

 Styles and fashion senses differ along with
different timelines and different geographical
backgrounds.
 evolution of particular society
 Fashion industry holds a very rich and lofty
cultural heritage
Introduction

 Create awareness about a lifestyle blog
 Introduces multiple brands related to the
household goods, fashion accessories, shoes
and clothing
 Providing the readers with suggestions of
quality products and latest fashions
 Focus eventually shifts towards the women
customers
Overview

 Target at the inclusion of all consumer base
 Aiming to be a huge success in the global market
 Young men and women have better understanding of
technology, they find it easier to relate with these kinds
of online shopping sites and blogs (Goel & Devi 2014,
PP. - 12)
 Marketing and advertising strategies of the fashion blog
will be more focused towards the younger generation
 Inclusion of all age groups irrespective of men and
women
Target Audience

 Making the blog site more eye catching and
entertaining
 Not to be burdened with heavy information
 Professional and efficient photographers will
be hired
 Good editorial team is required (Leung et al.
2013, pp. - 17)
 Efficient marketing team is required
Marketing strategies

 Models, which are varied in their physical
aspects
 Hiring professional models will be financially
strenuous for the start up
 Selecting models from families and friends
 Will be able to reach the audience in a more
efficient manner (Tuten & Solomon 2017, pp.
- 33)
Inclusion

 Aims at collaborating with multiple brands in
its initial stages
 Brand, that are willing to collaborate with the
lifestyle blog will be featured in their site
 Collaborating with brands that are also in
initial stages
Financial strategies

 One of the major strategies of successful marketing
(Luxton, Reid & Mavondo 2015, pp. - 37-46)
 Indirect communication is possible with the
audience through the blog sites
 Aims at direct communication with the audience
 The blog will perform a lottery and select audiences
 Will increase the fan base
 Can be availed by the audiences, who have the
membership of the blog site
Communication

 feedbacks about various products
 aims at online shopping
 customers will be able to directly buy the
products
Online purchase

 Aims at collaborating with the big brands
 Giving feedbacks to some selected brands
only
 Willing to increase the fan base
Timeline

 Social media has shown a significance
presence in the present society
 Useful in grabbing attention
 Fashion and lifestyle items have always hold
a charming position
Conclusion

Goel, D. & Devi, G., 2014. A review on impact of viral
marketing. Global Journal of Multidisciplinary Studies, 3(3).
Leung, D., Law, R., Van Hoof, H. & Buhalis, D., 2013. Social
media in tourism and hospitality: A literature review. Journal
of travel & tourism marketing, 30(1-2), pp.-22.
Luxton, S., Reid, M. & Mavondo, F., 2015. Integrated
marketing communication capability and brand
performance. Journal of Advertising, 44(1), pp. 37-46.
Tuten, T.L. & Solomon, M.R., 2017. Social media marketing.
Sage.
Reference