Assessment of Economic Dimensions, Stakeholders, and Tourist Motivations in Lisbon's Tourism Industry

This report evaluates the economic dimensions, stakeholders, and tourist motivations in Lisbon's tourism industry. It covers the importance of tourism in boosting the economy, generating employment opportunities, and promoting cultural exchange programs. The stakeholders of the tourism industry, including the government, tourism industry, and communities, are discussed. The report also highlights the importance of motivation in tourism cities and the impact of globalization on the tourism industry.

Assessment
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Economic dimensions.............................................................................................................3
Stakeholders of Tourism industry..........................................................................................4
Tourists' Motivations..............................................................................................................5
Importance of Motivation in Tourism Cities..........................................................................7
Globalisation...........................................................................................................................8
Conclusion.....................................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Tourism industry refers to the social, economic, cultural phenomenon which entails the
movement of countries or places which are outside of the usual environment of the individual.
The tourism industry is wide & consists of range of activities such as business, sports, leisure &
adventure. Tourism is helpful in boosting the revenue of the economy, it further creates the
thousands of job opportunities for people, develops infrastructure of a country & plants an
exchange program between the citizen & foreigners. This report covers the information of
numerous stakeholders about the complexities seen in tourism industry in Lisbon. Tourism
industry of Lisbon is critically evaluated in order to cover the factors such as economic
dimensions, tourist’s motivations & stakeholder analysis & globalisation aspects.
MAIN BODY
Economic dimensions
Economic dimensions refer to scant attention which is compared to the environmental
issues that exit in the environmental aspects. Tourism is an economic phenomenon which
consists of major industry & foreign currency earner. This is considered as growth of many
transactional corporations, it accounts for a significant proportion of income that is annual
disposable income. Tourism plays an important part in the economy as the economic condition of
the country gets impacted with the level of tourism that is there in the country (Assi, Isiksal and
Tursoy, 2021). Tourism is directly related to the generation of income in the country, generating
employment opportunities & foreign exchange earnings. Tourism plays an important role in the
success of many economies around the world. There are a range of benefits which are derived
from the host destination of tourism. Tourism is one of the major boosters of the economy as it is
a great source of revenue. High number of jobs has been created in the tourism sector which
leads to the increased employability factor which is directly related to the economy building.
Tourism promotes the cultural exchange programs between local citizens & tourists which lead
to a situation that attract more & more tourists in the country. The most essential part of the
economic features is that the activities related to tourism sector are highly organized & is
generated from people outside the country. The countries should manage the economic feasibility
with the help of using tourism in the favour of the country through a range of activities (Ciftci
and Durusu-Ciftci, 2022).
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Lisbon is situated in hills of Portugal, they have an inflation rate of 20% & their
unemployment rate is more than 10%. The gross national product of the country is $2000 per
person which is considered as a decent GDP for the respective city. The capital of Portugal has
some major tourist attraction spots which attracts the attention of more & more people living
across the globe.
Stakeholders of Tourism industry
Stakeholders refer to the ways & theories in which the stakeholders of the activity should
be taken in account in making business decisions. In the recent times, most of the world is built
on the capitalist society within the complex web of interconnected stakeholders. There are
several groups & communities which are considered as a major part of the country, they directly
contribute to the economy & tourism activities carried out in the country. The recent relations
between the people & economy is one of the major area which directly contribute to the success
of tourism in the business areas. Stakeholders propose that the country must come up with new
tourism attraction spots & promotional activities which attract more & more customers in the
country. Stakeholders play a major role as they directly contribute to the process of attracting
tourists in the country through different activities (Collins and Nissan, 2016). There are several
stakeholders related to the tourism sector, few such stakeholders are discussed below: Government- They are major stakeholder for the tourism activity as they are directly
related with the activities conducted in the country. They directly contribute to the
process of tourism as they develop & manage the sector of tourism. The government of
Portugal should deploy & use the best activities to promote the activities of tourism in the
country. The country should use new & advanced set of resources in the country so that
more & more people across the country get interacted the culture of new country.
Throughout the different levels of tourism policy & planning, the Government will
dictate a variety of rules, requirements & practices (de Barros Santiago, 2017).
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 Tourism industry- The industry consists of set of various companies & activities which
support the process of tourism. There are several activities of tourism which support the
process of overall tourism in different countries. The countries should use new &
advanced technology in the areas which are directly related to the tourism industry such
as transportation & hospitality sector. These two areas are major stakeholders as the
activities in the tourism industry are directly dependent on the transportation industry.
 Communities- They play a major role in terms of bringing community to the tourism
sector. Communities plays a major role in deriving the activities of tourism in the
country, communities play a major role in terms of deriving culture in the organisation.
Good tourism management often involves community-level briefings, consultations &
ongoing communication in order to ensure that this important stakeholder is empowered
throughout the process of tourism development planning & operation. The community of
the country is essential & they attract more people towards the culture & ethnicity.
Tourists' Motivations
There are various challenges which are facing by the travel industries liked Infrastructure, B2B
Pricing Wars, Technology and Funding, Perception of India and at all Competition and Taxation,
travel marketing. In order to maintain the effectiveness of the tourism industry, it is necessary for
the government of the Portugal’s tourism industries. It is necessary so that government to
improve the economic growth rate of the country. The act of visiting various areas for personal
or business reasons is referred to as tourism. This one will change the individual's environment,
contributing in their high economy as well as modifying their outlook on life. It is determined
that travelling means moving from one site to another, that each attracts tourists owing to its
distinct characteristics. The development of invention in cities is aided by inventiveness,
rendering communities more desirable to travellers. Imagination is only a notion, but it is put into
practise via entrepreneurship, which brings together human minds & inventive ideas to build
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enticing tourism locations. Tourism is an essential aspect of life that provides people with
exciting & memorable encounters (Ghosh, 2017).
The Portugal is the tenth most popular tourist destination in the world, bringing in
substantial money for the country. Lisbon is the most popular tourist destination in the Portugal
with a wide selection of attractions. The Lisbon Gaze the best sight on the Thames River,
attracting people from all over the world. Tourists flock here to admire Lisbon's great
monuments. A new tourism idea has been developed by Lisbon & Partner. To entice tourists to
visit Lisboners, the city will spend a lot of money on pre-visit promotion. In moreover, in order
to widen their knowledge, the partner will focus on providing details by the well area (Lawson,
Murphy and Powell, 2020).
Escape, relaxation, building family bonds, want and self-fulfilment, status, purchasing,
community interactions, and sexual potential are all examples of tourist reasons. Other variables
also influence travellers' decision to travel. Physical motivators, historical motivational factor,
psychological motivating factors & status and prestige motivational factor are the four categories
of basic travel motives. Travel literature lists a number of tourist motivations.
In order to preserve a competitive edge over other nations, the stakeholders also worked o
n the building & maintenance of the transportation network.
In particular, the partnerships increase tourism by organising a range of business conferences that
provide funding for the country’s economic growth. The city attracts visitors due of its strong cul
tural environment. Tourism can also assist jobless persons in the industry in finding new employ
ment. It also helps less urbanized places flourish, which serves both the economic structure.
In vacation cities, there are also several things to visit which might offer travellers with a memor
able experience (Morozova, Popkova and Litvinova, 2019).
Tourists will be able to engage in recreation, art, & cuisines, both of which will call their attentio
n to the effect atmosphere.The cities domestic & foreign infrastructures will also be improved.
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Importance of Motivation in Tourism Cities
In order to improve the motivation level in the tourism industry, it is necessary to focus on
the locations of the country and try & make the city more interesting to travelers; inventiveness
is used as a strategic plan. As a consequence, because the landscape is by far the most impacted
by industrialization, an innovative atmosphere has been established. Visitors visit the city for
learn the about flora & ecosystem as well as to enjoy the great natural environment. Innovation is
critical for the city's economical development & success. The economic, the ecosystem, & the
inhabitants are all intertwined. Motivation focuses on these components to increase the
attractiveness of communities. This even helps to keep a good balance amongst development &
heritage. Lisbon attracts visitors due to its heritage, cuisine, & beautiful natural (Reader, 2017).
It is determined that city of Lisbon has developed several modified spectacles to
encourage travelers from around the globe to create unique experiences for certain
circumstances. Tourists flock to the region & for its vibrant atmosphere, which includes newly
developed regions. Technology, or the fusion of creative shows & intellectual places, is also
crucial. Imagination is important for tourist destinations since that boosts their image in the realm
of city branding. This will also help with the development of soft infrastructure. The
surroundings will also improve, encouraging visitors to travel the town & have unique memories.
The introduction of technology & its conjunction with innovative techniques will entice a
large number of visitors. This will also aid the business activities of the tourist sector. This will
also help to boost global exports while also boosting local development & promoting visitor
experience. Many tourist attractions require guidance, thus the city needs develop its own
marketing campaigns to increase people. It also aims to raise awareness of the city & its
neighborhoods, & to encourage potential guests searching for unique, creative experiences. This
will also aid Lisbon in increasing its profitability & productivity. Increased tourism will benefit
Lisbon's cultural infrastructures. Furthermore, motivation is an important element for
maintaining uniqueness & long-term sustainability (Sabir and Gorus, 2019).
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This will also help to market a site that exemplifies a creative atmosphere. In addition, the
city's resources will be efficiently exploited in order to suit the creative needs of tourists. This
will feel more connected among visitors by establishing a link between tourists from different
socioeconomic categories. It is a concept that is continually advancing & also has contributed to
the growth of the nation's exports. The tourist consultant will try to persuade the visitors &
supply them with crucial information about cultural scene.
Globalisation
There are various locations in Lisboa such as National Azulejo Museum ,Vasco da Gama
Bridge, Time Out Market Lisboa , Cristo Rei Statue, Praca do Comercio , Santa Justa Elevato
and many others Lisbon Oceanarium. All the locations are taking more attentions of their
employees. These are the major tourist’s spots which hold the cultural value of Portuguese & the
country must come up with new set of technique to attract more & more tourists & raise the
awareness about the culture followed in respective country.
Tourism is one of the fastest growing sectors on the planet today. It is a new developing
industry that adds to the GDP of the country. It is now one of the greatest important aspects in
the government's long-term progress & prosperity. In the Portugal four major countries are
recognized for their tourism businesses. The cities in dispute are Lisbon, Scotland, Edinburgh, &
Portugal. As a consequence of the various enticing cities & areas that have already been
recognized for their distinctiveness, these communities are currently experiencing fast expansion
in the tourism industry. As is commonly known, Lisbon is in top place, followed by Edinburgh.
Besides that, there seem to be a number of tourist-friendly cities in the
In context of globalization, it is determined that the contribution to the economy & GDP of
with us respective countries because tourism has grown in importance. As an outcome, it is
thought critical to take actions to improve the tourism city's appeal in trying to entice or welcome
a large number of customers. Cities tourism is a global phenomenon, yet the administration & the
broader population are ignorant of its significance. As an outcome, tourism communities must
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develop plans & tactics for attracting visitors to their city. We'll go through some of the most
common tactics for drawing travelers to vacation cities in the upcoming sections. A variety of
foreigner cities may be found in Edinburg, Scotland's capital (Saunoris and Sajny, 2017).
Portugal is also another modern city that draws tourists seeking art, culture, & some other
activities. The initial step for these tourism cities is to update a narrative post on a tourist
industry social media network. It was among the most successful techniques for attracting large
numbers of tourists used by tourism cities in the Portugal. According to studies, in today's
atmosphere, consumers run digital software 100500 words every day. This research shows how
social media & digital media are quickly emerging important marketing tools for companies &
vacation destinations. Because they have a big numbers of potential consumers, it may be used
(Šubrt, Kumsa and Ruzzeddu, 2020).
It uses fewer resources & draws a large number of people to travel & to do tours. People
just don't care of whatever is being offered; Portugal. Interested in why it's being delivered. The
primary technique for attracting a large number of visitors is for tourism cities to be inventive in
their offers. Motivation is one of the most important aspects used in tourism, & it plays an
important role in the industry in terms development & growth. With the use of innovative
tourism, the traditional tourist dilemma may be easily solved. There is no single description for
motivation; there are several possibilities. It's a bigger idea that can't be expressed in a single
sentence (Williams, 2017).
Motivation may manifest itself in four ways: in the individual, in the environment, in the
outcome, as well as in the process. As a result, it can't be limited to a single use because it's
found throughout nature & influences all activities. There is no single description for motivation;
there are several possibilities. It's a bigger idea that can't be expressed in a single sentence.
Motivation may manifest itself in four different ways: in the individual, in the environment, in
the outcome, as well as in the process. As a consequence, it can't be limited to a single use so it's
found throughout nature & influences all behaviors. There is no single description for
innovation; there are several possibilities. It's a bigger idea that can't be expressed in a short
paragraph.
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Motivation may be expressed in four ways: in person, in the surroundings, in the product,
& in the process. As a result, it can't be applied to just one area because it's ubiquitous in nature
& affects all activities. Other techniques include highlighting the key attractions, providing
review points from experienced tourists, & employing an SEO strategy, among others. It is
concluded from the debate that there are a variety of factors that may be used to attract a big
number of tourists to tourism towns. Tourism motivation is the most successful method.
Impact of globalisation on motivation
In order to improve the globalization activities, it is necessary for the tourism industry to
adopt the effective motivations techniques so that country can gain more revenue and maintain
the effectiveness of the country. Transport Infrastructure for tourism is considered as the most
effective technique to improve the global activities in the field of tourism. It is determined that
Lisbon is considered one of the most progressive societies due to its resources, which serve as a
foundation for something like the tourism & travel industries. The Lisbon government has put a
lot of money into the construction of the tourist sector, particularly in terms of transportation
infrastructure, making it a very effective & forward-thinking attraction in Europe. Lisbon will
also retain a large number of visitors in order to boost growth, & it may take into account the
tourist & transportation sectors as well. It is analysed that Lisbon is the top nation in numerous
sectors of the European marketplace. For example in terms of assets that need be created in the
tourist industry.
Internationally, as it is an important part of the growth of Lisbon's tourist structure, the city
is spending heavily in the development of its transportation infrastructure. For successful tourist
expansion, the country has maintained a variety of amenities for its guests, such as subterranean
train lines or bus services to carry people from one location to the next, among other things. They
will accompany the quick improvement in creating the destination conductive for shareholders in
the tourist service sector with steadiness & regularity in the construction of Lisbon's
infrastructure improvements.
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Conclusion
According to this study, it is concluded it can even be inferred that the tourist industry is
seen as an effective service in some kind of a business that is mainly concerned with the
preferences & tastes of its members of the public. It is imperative that the country increase the
visualisation efficiency each & every place, as well as the solution, so that a big number of
visitors, both domestic & international, may come to visit. This study examined numerous
tourism towns around the nation in order for the firm to efficiently attract tourists in order to
increase its popularity & profit margins. This report discussed about the economical dimensions
stakeholders of the tourism industry, tourism motivation and also globalization. The value of
motivation in the context of the tourism sector & towns in the country that are primarily
frequented by tourists was also examined in this paper. This study also standardised how to
employ some specific strategy in order to increase tourists to various cities in a single country's
location. The government's tourist business must employ innovative vacation trials in order to
properly sustain all facets of marketing in the context of a given place.
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REFERENCES
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using per capita GDP, remittances, openness, capital/labor ratios and
freedom. Journal of Economics and Finance, 40(1), pp.188-198.
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Ghosh, A., 2017. How does banking sector globalization affect economic growth?. International
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Reader, J., 2017. Reconstructing practical theology: The impact of globalization. Routledge.
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Saunoris, J.W. and Sajny, A., 2017. Entrepreneurship and economic freedom: cross-country
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Šubrt, J., Kumsa, A. and Ruzzeddu, M., 2020. The Dimensions of Globalization. In Explaining
Social Processes (pp. 159-186). Springer, Cham.
Williams, G., 2017. The airline industry and the impact of deregulation. Routledge.
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