Uncovering Human Desires through Interactive Digital Methods

In this assignment, we are going to explore the concept of consumer behavior towards various forms of digital advertising, such as internet oriented advertising, electronic mail advertising, SMS sending advertising via mobile phones and MMS. We will also examine how factors like psychological variables, social setup, online interaction, and structural equation models influence our decisions. Additionally, we will discuss the role of gamification in enhancing user experiences and explore ways to make use of achievement factors to increase the value of our experiences.

Literature Map

Author Significant
finding/s
Framework
used
Methods Context Gaps
forwarded
C Ashley,
T
Tuten (201
5)
1. The
various
methods
of how
consumer
s can be
engaged
with the
use of
social
media to
reflect
their
preference
s for the
different
brands
have been
researche
d. The
extent by
which
social
media
(ranging
from use
of blogs,
portals for
discussion
, websites
of the
brands,
presence
of the
brands on
external
network
like
Facebook
and
Instagram,
Twitter,
Use of
You tube
for
advertisin
g the
product so
as to
attract
customers
as well as
the
redressal
portal of
Use of Social
media
In order to
deal with the
question in
research, a
content
analysis
(which is
useful for
understandin
g the
information
on television
advertiseme
nts,
websites)
has been
used to get
the facts
relating to
the efforts
made by
different
brands
through the
use of social
media.
A sample of
content for
the topmost
100 valued
brands from
the equity list
of brand have
been
recognized
and explored
for research.
The major
drawback of
this study is
that it relied
only on two
lists (the
maven in
the
Engagement
db Report as
well as the
list of
winners in
Awards
program of
Forrester
Groundwell
) to identify
the best
performing
brand on
social
media. In
the further
research,
more brands
that are
making use
of social
media to
interact with
their clients
can be
incorporated
i.e. in the
future
research
study
content
analysis of
arbitrary
sample of
brand
efforts on
social media
can be
undertaken.

REFERENCES
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27.
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