Impact of Social Media on Consumer Buying Behaviour

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Added on 2022/11/25

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This literature review explores the impact of social media on consumer buying behaviour. It discusses theoretical approaches, literature analysis, and gaps in the research. The study finds that social media has a profound impact on consumer buying behaviour, but also highlights the presence of fake reviews and unethical practices. Overall, social media plays a significant role in shaping consumer behaviour.

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Impact of Social Media on Consumer Buying Behaviour

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