Literature Review Assignment: Social Media Marketing

PROPOSAL AND
LITERATURE REVIEW

TABLE OF CONTENTS
POTENTIAL TITLE:......................................................................................................................1
AIM OF THE INVESTIGATION AND RELATED OBJECTIVES.............................................1
RATIONALE FOR CHOOSING THE RESEARCH TOPIC.........................................................1
BACKGROUND TO THE RESEARCH TOPIC/ LITERATURE REVIEW................................1
Background of the study..............................................................................................................1
Literature review..........................................................................................................................2
RESEARCH QUESTIONS AND RELATED METHODOLOGY................................................4
RELEVANT DATA REQUIRED AND DATA COLLECTION METHODS...............................5
ACCESSIBILITY, RELIABILITY, VALIDITY AND ETHICS...................................................5
REFERENCES................................................................................................................................6

POTENTIAL TITLE:
The title of the research is- “Social media marketing in small business.”
AIM OF THE INVESTIGATION AND RELATED OBJECTIVES
It is on considering the above intended title of this investigation, it has found to be
aimed at determining the role of social media in the marketing activities of small business
enterprise. Considering this, the study has meant “To determine the role of social media in
the marketing activities of small retail based organisations of UK- A study on NISA
retailers.”
RATIONALE FOR CHOOSING THE RESEARCH TOPIC
This is to rationalise the above undertaken topic based on the findings of social media
tools to be used with a key purpose of marketing by small retail based organisations. It is
however with a special context of NISA retailers operating in UK and is a well-known name
in its small-scale retail industry. Social media tools with its intensifying growth has
persuaded almost all sectors to make a vital use of such effective techniques to sustainably
develop their business (Tuten and Solomon, 2017). However, the small business entities like
NISA are together known to deal with several number of issues while implementing the
social media tools in an effective manner. The current research work will thus refer to
ascertain the factual role of such contemporary tools and techniques for their effective
enforcement onto the business and its marketing activities.
BACKGROUND TO THE RESEARCH TOPIC/ LITERATURE REVIEW
Background of the study
This is to present the background of the study which is based on determining the role
of social media in the marketing activities of small scale retail based organisation of UK with
a special context of NISA. It is with another prime focus of resolving the issues that are often
being faced by such enterprises at the time of implementing these tools in their undertaken
activities of marketing. For this, it has referred to follow a step wise approach to finally
accomplish the stipulated goals of this investigation (Hays, Page and Buhalis, 2013). It will
firstly identify the common tools of social media that will are generally being used by the
small-scale retail organisations like NISA. Secondly, it will determine ways in which such
contemporary techniques of social media are assisting the small-scale organisations of UK.
Lastly, it will be addressing the challenges that are being faced by such small-scale
organisations in successfully implementing the ascertained social media tools and techniques.
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