Literature Review for Master of Business Research Project

Literature Review for Master of
Business Research Project
(Strategic Business Leadership in supply chain
management in CHEP)

Table of Contents
Introduction ....................................................................................................................................1
Research topic .............................................................................................................................1
Research aim................................................................................................................................1
Research objectives......................................................................................................................1
Overview of the topic .................................................................................................................1
Background of the company .......................................................................................................1
Literature Review ............................................................................................................................3
Critical review of literature..........................................................................................................3
Literature gap...............................................................................................................................6
Research questions.......................................................................................................................6
Research Methodology....................................................................................................................7
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Introduction
Research topic
“To determine the role of strategic business leadership in overcoming the issues of not
meeting the demand when forecasted. A study on CHEP.
Research aim
To identify the effectiveness of strategic business leadership for meeting the demand
when forecasted. A study on CHEP.
Research objectives
 To analyse the concept of strategic business leadership.
 To evaluate the significance of strategic business leadership in CHEP company.
 To identify effectiveness of strategic business leadership in meeting the demand when
forecasted.
Overview of the topic
Strategic leadership refers as an ability of an individual to influence others to voluntarily
makes decisions that improves the prospects for the organisation's long term growth while
maintaining short-term financial stability (Ward, 2016). Supply chain management is the
effective management of the flow of goods and services and also includes entire processes that
transform raw materials into final products. The leadership is responsible for strategies
development to attain the vision of company. Managing people as well as relationships is an
integral or essential part of supply chain management, and effective leadership is of great
significance to success. With the help of literature review, researcher can easily collect
secondary data about the strategic business leadership, significance of strategic business
leadership and influence strategic leadership practises in functioning of supply chain
management of company (Gavetti, 2012).
Background of the company
CHEP is an organisation and full name of this Commonwealth Handling Equipment Pool.
Company is dealing in Pattet and container pooling services. Company was founded in 1946 by
Brambles. CHEP provides wooden and plastic pallets, crates and IBC containers and small
display pallets. These types of products can mainly be recognised by their blue color and CHEP
logo. Company used different types of management and leadership theories that helped business

in meeting the demand when forecasted. These theories are situational leadership, behavioural
theory etc.
Research problem: One of the main problem of this research is to identify the impact of
ineffective functioning of supply chain management. Poor leadership has negative impact on
customer service by not meeting customer's demand. Poor leadership impact on employees by
reducing their productivity and performance that turn to effects on customer service. Uneducated
employees not deal customers in proper manner that effect in in meeting the demand when
forecasted.