Literature Review on Impact of Business to Business Networking
Added on -2020-06-06
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Literature Review(Impact of business to business networking on businessinnovations and performance inAustralia)
Table of ContentsLITERATURE REVIEW................................................................................................................1Overview......................................................................................................................................1Concept of business to business networking...............................................................................1Theories related to B2B networking............................................................................................2Current innovation and performance of organization..................................................................3Impact of B2B networking upon organisation's innovation........................................................4Impact of business to business networking on organisation's performance................................5Conclusion...................................................................................................................................6REFERENCES................................................................................................................................7
LITERATURE REVIEWOverviewInvestigators need to carry out an in depth review of all the information. It is veryessential for the researcher to analyse the study that has been carried out in early studies. Theprevious literature review helps in conducting analysis in more effective and appropriate way. Itis very helpful in getting reliable and valuable outcomes. This is very useful to understand theviews and opinions of different writers and authors upon research subject. Through this sectionseveral theories and models related to the topic will be discussed. In depth study of the specificsubject is reviewed in detailed and clear manner so that study can be conducted appropriately. Concept of business to business networking According to the viewpoints of Schoonjans, Van Cauwenberge and Vander Bauwhede(2013) networking is a kind of activity which is used by different organizations andentrepreneurs in order to maintain their business relationships. By adopting this, differentbusiness people will be able to enhance their capital so that social relationship can also be build.On the basis of relational and structural characteristics it can be identified that whether anenterprise get benefits from such kind of networking or not. In the structural, organizationprovide a favourable or peaceful environment to their staff members by providing themsufficient resources and information so that they will be able to get aware about different the taskwhich they need to perform. The another relational is focused on the quality relationship thatexist between different organizations. On the other hand, it has been analysed by Ford andMouzas (2013) that networking which is established between businesses is more advantageousfor the small enterprises as through this they will be able to achieve large economy of scale, theeffective distribution, and along with this they can share information to other firm regardinglatest technology and tools. Through this, production capacity can also be enhanced in moresuccessful manner and an industry will be able to achieve competitiveness. Mitrega and et. al., (2012) explained that there are some factors which play an importantrole in order to established a network between different business organizations. Some of theseare like flow, links, actors and mechanism. Actors are the individuals, links are the one whichconnects different enterprises and flow is related to the exchange of information, goods, services,capital, resources and so on. Mechanism is the mode in which form information is get exchanged1
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