Literature Review on Big Data

Running head: LITERATURE REVIEW ON BIG DATA
Literature Review on Big Data
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1LITERATURE REVIEW ON BIG DATA
Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................2
Literature review........................................................................................................2
Conclusion:....................................................................................................................7
References......................................................................................................................8

2LITERATURE REVIEW ON BIG DATA
Introduction
This literature review has evaluated the usefulness of Big Data Analytics in business
and reviewed on how it is described in different articles by different authors. The review has
also stated the difference between the existing system and the proposed system which shall
create a better impact in the business level. Big data analytics is the process of citing
important and useful information or data after analysing different types of big data sets. Data
is very essential in today’s business and technology world (Michael & Miller, 2013).This
literature review shall deal with the initiatives in analysing the data in order to gain hold in
the strategic decisions. The purpose and aim of the research is to understand the regulation
and processing of the big data analytic tools and the need or requirement of new
improvement in the data analytical tools that enhances the business structure in the
organization. The review focuses on the linking operations and marketing capabilities on the
big data analysis approach.
Discussion
Literature review
According to Wang et al. (2016), in the article published by them, the big data plays a
very crucial role in getting benefits from the market in a very short time. The data amount
that is produced and is connected or communicated over the internet is gradually increasing.
This significant increase is developing challenges for all organizations related to business that
tend to reap the profits from analyzing the huge big data. According to the report results the
big data has successfully provided unique understanding from the general survey on the mass
of people over the internet, among other things, patterns bought by the customer, market
trends and the cycles of maintenance to enable more targeted business decisions by reducing
the costs. After knowing Big Data Business Analytics (BDBA) and the importance of the