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Advice on Literature Reviews and Research Approach for MBA Dissertation

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Added on  2023-05-31

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This text provides advice on carrying out literature reviews and information sources for literature reviews. It also discusses the best research approach for the topic of the impact of customer relationship management on business performance of telecom organizations and advice on research study choices for an MBA dissertation.

Advice on Literature Reviews and Research Approach for MBA Dissertation

   Added on 2023-05-31

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Task 1-W4:
A. Advice on carrying out literature reviews:
A colleague has been asked to generate the literature review section for a management
research paper to be published by associates. He is not quite sure of what to do and has
turned to you for guidance. What advice will you give?
A literature review essentially consists of an evaluation of existing research about a particular
topic. Therefore, the first step for conducting an accurate literature review is by broadening the
search area about the chosen topic. This would help in identifying the problems faced in this
research along with its scope. As asserted by Hart (2018), choosing the right keywords helps in
narrowing down the core information required for the presenting the literature review in an
adequate manner. The next step consists of finding relevant articles regarding the management
topic. A thorough assessment of these topics would help in the identification of appropriate
models and theories through which the research could be given a strong base. This aspect
followed by critical analysis of the research materials would help in addressing the strength and
weakness of the topic of the paper.
B. Information sources for literature reviews:
What types of publications and other information sources do you intend to work with when
carrying out the literature review for your research proposal?
The base of a literature review consists of a thorough analysis of existing research materials.
Therefore, it consists of various resources upon which the analysis is carried out. Publications
and another kind of written or printed information are required in the process of secondary
research method (Hamari, Koivisto and Sarsa, 2014). These publications which are used for the
purpose of the literature review should be not more than 5 years old, then only it will prove to be
reliable and valid for present use. Another one of the most important things needed to be kept in
mind that the publications regarding the given topic are needed to be authentic and are needed to
be acquired by ethical methods.
Task 2-W5:
Advice on Literature Reviews and Research Approach for MBA Dissertation_1

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