Culture Specific Preferences in International Business

l壱LITERATURE REVIEW

Table of Contents
lINTRODUCTION..........................................................................................................................1
lMAIN BODY.................................................................................................................................1
Identify culture specific preferences in International business context......................................1
Explain culture difference in impression management and ethical consideration......................1
LITERATURE REVIEW ...............................................................................................................2
lCONCLUSION...............................................................................................................................4
lREFERENCES...............................................................................................................................5
l壱

l壱INTRODUCTION
l弐Intercultural is the exchange taking place between cultures, or derived from different
cultures. This report highlights the specific culture preference in international business context
and rapport management strategies. After that the report highlights the cultural differences in
impression management and ethical consideration. After that the report highlights the different
views on how individualism and collectivism impact the way of work on the basis of making and
developing different themes and elaborating the same.
l参MAIN BODY
l四Identify culture specific preferences in International business context
All the organization used to give preference to the culture factor in the international business
context as it helps the organization in improving the employee retention in the organization as
international organization used to recruit many employee in the organization who used to belong
to the different culture and the background. So organization has to make sure that the
organization is having a workplace where all the employee of different culture can work
together.
Identifying the specific culture in the organization will also help the company in understanding
the type of the product or services which is preferred by the consumer in the market so that on
the basis of the same organization can develop the product accordingly. This will eventually help
the company in getting the competitive advantage in the market. For Example Domino's is the
organization which used to bring the variety of the flavor in the market on the basis of the
culture which is followed in the nation.
Rapport management strategy: Organization has to make sure that they celebrate the festival of
the different culture in the organization which will help them in passing on the message that the
organization used to support all the culture in the organization and will also help the company in
building good goodwill.
l壱Explain culture difference in impression management and ethical consideration
Impression management is a process in which people attempt to influence the perceptions of
other people about a person, object or event by regulating and controlling information in social
interaction. Impression management sometime help the organization in reducing the cultural
difference as all the employee used to have the different opinion abut the different culture in the
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