Marketing Plan for Live Concert: Objectives, STP Analysis, Marketing Mix, Action Plan and Controlling Plan

Marketing Plan

Executive Summary
The plan of marketing has been prepared for the live concert. The live concert contains
the live music performance show for the audience that is acted by the one individual musician.
That is known by the musical ensemble such as band, choir and so on. The shows happen in
varieties and settings size, in the manner of private homes and little clubs, amphitheatres and
parks to tremendous multi reason framework such as fields and arenas. The live concert requires
live supports with the help of skilled sound gear. There are number of artist who perform in large
scene or crowded with the help of electronic media. The tickets of this music show will be sold-
out through the website of live nation. There are number of the artist or company who organize
the these type of the live concert.
Objectives
 To gather the lot of people so that the reach will be high of this live concert and the ticket
would be sold in heavy quantity.
 To increase the interest about music and musician in the public so that the public prefer to
attend the live concert more in future.
 To make interest of an analytical, creative and spontaneous understanding of music in
manner of cultural language.
Mission
The main mission of the live concert is that to reach this concert high with the uniqueness
and good quality entertainment that is provided by the industry of music and satisfy the needs of
the artists by their expertise and professionalism.
STP analysis
This analysis contains segmentation, targeting and positioning that is valuable strategic
method or technique in today's scenario or marketing. In the scenario of the market, it is used in
vital area and this analysis contain some expertise in adequacy of the business. It aids in settling
on the most crucial section for the company.
 Segmentation: In this live concert, I have done the audience segmentation. It is
practice of separating my event audience into segments that are based on their traits and
the behaviours. I have divided into three categories that are based on age, profession
and gender.

 Targeting: I have selected the segment on the basis of age (18-45). In the concert, I
have targeted the people that comes under the 18-45 age group criteria that states my
company for tracking consumers and the live performance. The modern talent is sold
by attaining 18-34 years old.
 Positioning: I have done the positioning of the music show by selecting the online
platform like social media and through the mass media such newspaper, television and
so on. It have done to aware the consumer about the live music concert.
Marketing mix
It is related to the actions that is utilized by the organization for the purpose of promoting
their brand or services in the market. It includes 4 principles of the marketing mix.
 Product: The product can be tangible and intangible. In this show the product is
intangible. The service of this event is music show. It will provide the music service to
the audiences. There are only single product or service that is the music therapy. It is
given to the audience.
 Price: I have categorised the price in three parts by keeping in mind the all class such
VIP, high and medium class. For the VIP person price has decided £120 because they
want extra facilities and special treatment and for the high class people I have
determined the price £80 and for the middle class price is £50. the price has decided by
considering the all expenses such as venue fee, music system and other pre and post
expenditures. The venue cost is the £195000 and there has been occurred several cost
that have considered at the time of deciding the cost of the tickets.
 Place: Place refers to area in which the music show has been done. I have selected the
place large crowded area that is near the mall where parking facilities are available,
convenient for the audience to reach the venue. That is situated in the main city and there
are less traffic. Place has been decided under the audience and consumer preference as
well as convenient.
 Promotion: It refers to spread the awareness about the live music concert to the
audience through the many sources. I have used sources to promote my music show such
as magazines, radio, television, poster in shopping mall, holdings at the highways and all
so that consumer get acknowledge about the show. I have also done promotion through