Case Study on Living and Working with Technology 2022

Running head: LIVING AND WORKING WITH TECHNOLOGY 1
Living and Working with Technology
Name
Institution

LIVING AND WORKING WITH TECHNOLOGY 2
Introduction (slide 2)
This presentation focuses on the impact of artificial intelligence in business by
considering the content of the case study and Chapter 9. The presentation also addresses key
privacy issues involved with the use of artificial intelligence in business as well as its impact in
wellbeing and work conditions.
Making Better Decision (slide 3)
There are several steps that need to be followed when addressing a problem. Common
steps involved include problem identification, developing alternatives, selecting best alternative,
implementing and monitoring. The first process is problem identification which requires some
form of intelligence to be able to evaluate the issue with precision. In most cases, this phase
involves collecting information through machine learning among other forms of collecting data
(Hammond, Keeney & Raiffa, 2015). The following step involves developing alternatives after
identifying the solution. This phase is critical as it formulates the strategies that can be used.
Thirdly, selecting best alternative require choice on the best method before the implementation
which is the fourth stage. Lastly, it is significant for the business to evaluate whether the new
framework worked or requires improvement which will then begin from problem identification
in order to make new decisions.
Question 1. Overview (slide 4)
To begin with, from the perspective of problem solving discussed in Chapter 9 and the
content of the case study, it is evident that business intelligence plays a crucial role in improving
the performance of businesses. For instance, business intelligence is significant in making smart
decisions (Yeoh & Popovič, 2016). This implies that as business managers are required to have a

LIVING AND WORKING WITH TECHNOLOGY 3
firm grip on what the organization data results suggest. In essence, the primary objective is to
convert an organizations data into meaningful information that can be used for purposes of
decision making.
Better decision making is bound to be realized when the managers have sufficient
information about their business at their fingertips. Business intelligence information is effective
in facilitating decision making process because all the information is channeled through a central
location. Here, it suggests that the business intelligence tool that are used such as Isaak can
collect all the required information in order to make decisions. On the contrary, lack of business
intelligence exposes a company to poor decision making since the executive may lack certain
information.
Achieve sales and marketing goals (slide 5)
Business intelligence tools often produces detailed information to boost sales and
marketing performance. Business intelligence software such as Isaak is capable of offering sales
people with measuring attributes that can be used to know the source of revenue and optimizing
the business to boost sales. In relation to marketing activities, business intelligence tools
contribute to increasing visibility with respect to sales information. Such information can be used
to optimize target market in future. This can be realized through tracking and measuring
campaign and utilizing the information to make decisions regarding future marketing. In
addition, BI information enhanced collaboration between sales and marketing.
Deepen your customer knowledge (slide 6)
One of the major reasons that business intelligence tools are useful is as a result of their
capability in enabling the business owner to understand how customers engage with a company