Digital Technology's Impact on Society

The provided assignment delves into the significance of digital technology in everyday life and business environments. It highlights various digital tools used by individuals, such as mobile phones, laptops, and social media, and their role in shaping social construction, self-identity, education, consumer choice, and purchase behavior. The assignment also emphasizes the importance of these aspects in creating a person's identity and lifestyle choices.

Living In a Digital World

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 4 Applied study: Living in a digital world...........................................................................2
Need to keep a time diary of a week of individual life and record all use of digital
technologies.................................................................................................................................2
Develop the categories which is based on report including social construction, self-identity,
education, consumer choice and purchase behaviour.................................................................3
Analysis and importance of this digital world in respect to how these processes now inform
the ‘social construction’ of your self-identity and lifestyle choices...........................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
1

INTRODUCTION
Digital technology is increasing now a days and every individual person is using this in
their day to day life for meeting daily basis targets. There are several type of Digital tools which
such as Laptop, smart watch, mobile phones, AC, Video games and many more (Couldry, 2012).
These all are used in daily routine and also assist particular person in social construction, self-
identity, education, consumer choice and purchase behaviour.
TASK 4 Applied study: Living in a digital world
Need to keep a time diary of a week of individual life and record all use of digital technologies
Digital technology is used by me in my daily basis life through this I can achieve my day
to day targets in easy manner. Along with this all such tools are providing individual well settled
and smooth way of living life. Below mention is my one week record in which I am using
various digital tools for in my daily activity :-
One Week Plan
1 Week Plan Activity
1st Day First day of my week start with morning walk
in which I am wearing smart watch. This is an
digital technology tool because through this I
can count down my steps, heart beets and so
on.
2nd Day On second day, I use laptop for making
presentation to explain several things related to
my business.
3rd Day Third day of the week is Sunday, it is weekend
so for enjoying holiday I went for 3D show
with my friends.
4th Day Fourth Day is too hot so I spend my entire time
by sitting in AC at office.
5th Day Fifth day is full of meetings and call because of
this I spend by whole unit of time by using
2

mobile phone.
6th Day On 6th day there is no one at my home so I
think to cook food by my own. For this I utilise
microwave because I am cooking Pizza.
7th Day On 7th day me and my friend stay together and
play some games via using technology.
Develop the categories which is based on report including social construction, self-identity,
education, consumer choice and purchase behaviour Social Construct – It is something which exist not in objective reality, but as a result of
human interaction (Belk, 2013). Social construct exists because human beings agree on it
that it exist. Best digital technology in the same is laptop, mobile phones and internet. Self – identity – This is an term which play important role in life of individual as well in
shaping life of ourself also. Self- identity is also known as self concept it involves
perception and thinking related to the status, ability as well worth (Llamas and Belk,
2013). Through Smart watch individual can maintain their health by counting foot steps,
heart beets and water level in body of individual. Education – It is the wealth of knowledge which can be acquired by an particular person
after studying specific subject or any course. These are the lessons or any experience of
something that provides understanding related to particular thing. Education is also
possible through digital technology such as laptop and mobile because in these internet
suffering can be done. Consumer Choice – This is an term which vary from consumer to consumer because it is
not possible that every person have same choice. It is the branch of microeconomics and
the same is related to the consumption expenditure as well to the demand curve of
consumer (Schneier, 2011). Mainly choice is depend on the taste and preferences of
individual person.
3

 Purchase behaviour of consumer - Buying habit of consumers is according to their
need, wants, desire, taste and preferences. From behaviour of purchasing choice of
customers can be identified easily.
Analysis and importance of this digital world in respect to how these processes now inform the
‘social construction’ of your self-identity and lifestyle choices
Their are various nature people in this world who are not as similar as to their social
media profile. Because some persons don't speak in front but chat a lot on social media along
with this post down every single event of life. For them digital technology play their important
role because with the assistance of this such type nature people can share their thoughts, views,
opinions and so on.
Social construction Is also build through digital technology such as Laptop and mobile
phones because through this particular person can use social media and enjoy each as well every
moment of their life in appropriate manner. Creating self identity is also important which can be
only created for such person through social media which is an tool of digital technology.
Moreover, everyone have their different identity in the front of other and it is created because of
several activities done by the person. Whereas on the other hand, lifestyle choice is the
preferences and living standards which is according to taste as well preferences of particular
person. Lifestyle easily build image in the eyes of others which can be negative or positive both
along with this it is related to the purchasing power.
CONCLUSION
From the above mention assignment it has been concluded that digital technology have
their wide scope in the life of every individual person as well in the business environment also.
Their are several several digital tools which can be used by particular person in day to day life
such as mobile phones, AC, Laptop, microwave, video games and many more. Apart from this,
they also play their important role in the following terms social construction, self-identity,
education, consumer choice and purchase behaviour.
4

REFERENCES
Books and Journals
Couldry, N., 2012. Media, society, world: Social theory and digital media practice. Polity.
Belk, R. W., 2013. Extended self in a digital world. Journal of Consumer Research, 40(3),
pp.477-500.
Schneier, B., 2011. Secrets and lies: digital security in a networked world. John Wiley & Sons.
Llamas, R. and Belk, R. W., 2013. Living in a digital world. The Routledge Companion to
Digital Consumption. New York, NY: Routledge.
5