This presentation discusses the importance and role of marketing in organizations, with a focus on the case of Argos, a leading retailer in the UK. It covers the definition of marketing, its relationship with functional departments like HR and customer service provision, and its impact on organization survival, growth, and reputation. The presentation also explores the marketing processes, the role of B2C and B2B marketing, and concludes with references for further reading.

Learn about the importance and role of marketing in organizations. Explore the strategies and functions of marketing in the case of Argos, a leading retailer in the UK.

Marketing Essentials - Importance, Role, and Strategies | Desklib

Marketing Essentials

This report explores the marketing essentials in the context of the retailer Argos. It discusses the role of marketing in meeting consumer needs, widening the market, and developing marketing strategies. It also examines the impact of the external environment on marketing and the relationship between marketing and other departments within the organization. The report concludes by highlighting the importance of marketing in the success of Argos.

This report explores consumer behaviour and insights, focusing on the decision-making process, the importance of mapping, and the differences between B2B and B2C marketing. It discusses the stages of consumer decision making, the influence of research on decision making, and the impact of marketers on different decision-making processes. The report also highlights the consumer behaviour and insights of the company Argos.

Business Development

Design and Creativity

Consumer Behaviour and Insight

This presentation covers the role of marketing in the wider organizational context and its interrelationship with other functional units. It also discusses the key elements of marketing function and their interrelationship with other units of the company.

Role of Marketing in Wider Organizational Context

Presentation

Introduction to E commerce

This research aims to identify the role of E-commerce as a type of IT technology in making advertising more attractive and authentic to the customers. It examines the challenges faced by Argos while implementing E-commerce technology in making advertising more attractive and authentic. The research questions include the concept of E-commerce as a type of Information technology, the roles of E-commerce in making advertising more attractive and authentic to the customers, and the challenges faced by Argos while implementing E-commerce technology in making advertising more attractive and authentic. The research method used is literature review, and the research strategy is qualitative. The study is relevant to consumers and stakeholders, and the ethical issues are also discussed.

Hartpury University and Hartpury College

Role of E-commerce in making advertising more attractive and authentic to the consumer: A study on Argos