Marketing Plan of Asda

Develop and evaluate
a basic marketing
plan

Contents
LO3 Marketing plan of Asda..............................................................................................................2
REFERENCES....................................................................................................................................7

LO3 Marketing plan of Asda
Marketing plan is an essential part of business planning process that outline marketing
strategy for next coming years (Hollensen, 2019). Asda is a multinational supermarket chain
that provide its quality products and services at worldwide. Asda living are the dedicated
clothing store of ASDA in which firm represent its George and non-food products such
fashion and general merchandising to their customers (ASDA (Company facts), 2020). Now,
organisation wants to develop a new strategic plan in order to analyse path of market growth.
The new strategic marketing plan of Asda is determine below as:
Smart objective
 To introduce George own stores in Monaco within 6 months in order to enhance sales
of clothing by 20% more.
STP
This model helps markets to craft their strategy and develop or delivered relevant
message which are related to their target business objective. This model is useful when
creating marketing communication plan that aid marketers to prioritise major proposition in
the context of their target audience.
 Segmentation: Segment of business products and services are classify on the basis of
different variables as Demographics, psychographics, lifestyle etc (Wood and Jobber,
2016). Under the clothing range of Asda which is known as a brand George,
organisation offers quality services to its target customers. Now organisation wants to
introduce their own clothing stores (George) in Monaco in which they will going to
provide all branded clothes for Kids, Women and Men as well. As Age classification
of their cloths are categorised as Kids belongs to the age group of 1-15 years, Girls
and Women 16-40 years, Boys and Men 16-45. The clothing series is Asda is
affordable for all. All the new range of clothes of Asda is based on market demand
and requirement in order to introduce trendy products for their customers.
 Targeting: At the time of introducing products in Monaco, the main focus of
organisation will be on the individual who belongs to different age group and
different category as Kids, Men and Women. Major target of organisation will be on
those who are frequent buyer and wants variety and quality in new clothing range on