This research paper explores the strategies, benefits, challenges, and technologies of location-based marketing in customer relationship management (CRM). It discusses how location-based marketing is used to manage interactions between companies and customers, and how it relies on smartphones and technology to identify mobile device settings and businesses. The paper also examines the benefits of location-based marketing, including generating more business opportunities, making segmentation easier, and offering a better return. However, it also highlights the challenges of implementing location-based marketing, such as ineffective usage and inadequate translation of CRM data. Finally, the paper explores the technologies used in location-based marketing, including geo-targeting, geo-fencing, and beacon.
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