The assignment content discusses the experiment conducted to compare the efficiency of memory loci and standard rehearsal methods in improving memory recall. The participants were divided into two groups: group A was treated with the memory loci method, where words were placed in a written format, while group B used the standard rehearsal method, which involved repetition to retain information. Results showed that the standard technique was more effective, but the memory loci method has its own advantages and is considered efficient for long-term memory storage.