Logistics and Supply Chain Management Case Study

This assignment delves into the field of logistics and supply chain management. It requires students to critically analyze a specific case study, drawing upon relevant theories, concepts, and real-world examples to provide insights into the challenges, strategies, and best practices within this dynamic industry. The provided list of references includes academic journals, books, and industry reports that offer valuable perspectives on various aspects of logistics and supply chain management.

LOGISTIC AND OPERATION MANAGEMENT IN NSW
Name of the Student
Name of the Assignment
Author Note

Executive Summary
The report has shed light on the operation management procedure and challenges of this logistic
operation management of Qube logistic in NSW. This is one of the upgrading economic sectors
of the national economy that helps the economy to provide financial support in different aspects
of the nation. In this report, the discussion has been based on the logistic features, problems,
strategies to overcome those problems and supervise them in an effective way.
Different problems have been noticed, and along with the problem, effective solution is also
delivering in this report. Qube is the best logistics company in Australia, so their problems issues
and strategies are the learning outcomes for other companies however Qube is concerned with
the better supply chain management and market expansion. The company has segregated their
market as per the requirement of the target market, and they have a good view to read the market.
Possible recommendations are also stated in this report, and with these solutions and
recommendations, positive outcomes can be extracted.

Table of Contents
Introduction......................................................................................................................................4
Features of Qube Logistics in NSW................................................................................................4
Problems in current logistics network.............................................................................................5
Multi-Modal Transport Access....................................................................................................6
Inland depot conflict....................................................................................................................6
Commodity market Downturn.....................................................................................................6
Weather condition........................................................................................................................7
Logistic management strategy.........................................................................................................7
Probable solutions............................................................................................................................8
Steps were taken by the Government..............................................................................................9
Recommendation...........................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

Introduction
In this digital age, industry growth and increase business efficiency depends on the
logistics department of the company and supply chain management. IN NSW, there are different
logistics companies are doing their business, and they have a wide range of business
opportunities to deliver any product from any section of the city and support the company
infrastructure by generating more revenue. In this report, Qube logistic is the concern logistic
company in which the report based on. So better import and export facilities, road transports,
warehousing, and distribution and contains parks all these facilities are provided by the company
(Qube.com.au 2018). The company was founded in 2010, and since then they extended their
business market and became the largest logistics company within four years. 45% of total
earnings extracted from their logistic and other than that rail and road transport management are
also covered by them. Port and Bulk have a giving of 50% that embarks on stevedoring. The
Strategic resources flake in 5% of total income and its machinery are calculated land property in
Sydney.
Features of Qube Logistics in NSW
There are some operational features of Qube logistics and integrate domestic logistic is
the main resource for their business expansion. The operation areas of Qube logistic are Port
Botany Freight terminal, Yennora Intermodal terminal, Port Botany Empty park and Macarthur
Intermodal terminal. This is the largest export and import logistics service that effectively works
on the small companies and supports them to enhance their business market (Farrell 2012). Their
logistic business is setting their networking channel in all over the world and delivers a better
competitive advantage for the using companies. The basic features of the company are

 It operates in Freights depots, warehousing, and empty container parks.
 The company also operates the biggest railway terminal in NSW.
 The company has a quality management team, and they put their practical knowledge to
improve the standard of the company (Hull 2015).
 Qube has 17% revenue from retail goods import, and the process is being under the
supply chain management.
 The company has rail fleet size around 750 wagons and 65 locos. This is a huge
achievement for a logistic company to have such things within them (Qube.com.au
2018).
 The commodity market is the big asset for NSW, so Qube has to take the case on the
national economy by importing coal and iron ore in this city (Christopher 2016).
 They are a single logistic company, so there is no chance for other franchises or any
collaborating companies to reduce their business rate by delivering worse impression to
customers and companies.
Problems in current logistics network
There are certain problems that Qube has faced during their business periods. Problems
are not only impacted by their business promotion rather it takes big challenges for the national
economy (Huang and Zhao 2012). The proper functioning system is the main concern for the
Qube logistic and for that reason, most of the networking arenas are affected. Issues like regional
planning and development, state transport strategies, regional transport planning, investment in
the infrastructure and national policies and strategies are the issues in which Qube concerns more
for the mitigation of challenges.

Multi-Modal Transport Access
In case of port activities, relocation, and modification of modal split of containers from
warehouse to port,the need of multi-modal transport is needed. There are some environmental
rules imposed by the government over trucks containers, and sometimes operation has been
stopped. This is a major problem for business (Kliment, Trebuňa and Straka 2014). The local
government denied to use newly constructed roads for moving those containers as these create
some heavy traffic, later the rail authority gives that permission of 70% of containers can go in or
out through the rail networking system through some specific routes.
Inland depot conflict
The concerning issue of this problem is a connection between rail line sectors with Port
Botany. There is a 60-hectare unused area, and the area is going to develop for the intermodal
facility (Qube.com.au 2018). The state government announces to develop the area which is
considered as one of the problems for the business acceleration. The intermodal boundary is
logistic network is important, and containers are playing an important part in reducing cost and
maintaining a track of shipping records.
Commodity market Downturn
For the development of emerging economy, the demand for coal and iron ore is
important. These are the things that contract better earnings and cover all kind of costs. Qube is
new in the market, so their market expansion is not so wide rather than existing companies, but
the company is doing their job by delivering better quality in the server market (Multaharju and
Hallikas 2015). In some cases, low cost of marginal mines impedes that growth of the nation.

Weather condition
In the logisticdepartment, weather plays a key role in their product development.
Transportation may hamper due to that unpleasant condition and situations like heat waves;
snowfall may reduce the acceleration of transport facility (Sokolov et al. 2014). Employees get
tired due to high temperatures, or in snowfall situation, accidents may happen which also
considered as a risk. Coastal facilities and port-harbor internal connection get affected by these
unpleasant situations of weather and curtain the business chances.
Logistic management strategy
The prime motive for the logistics management strategy is to coordinate all the possible
steps and delivers the best level of service at low cost. The complete transpiration process is the
concerning aspect of that strategy and as the supply change keeps evolve its nature so a strong
logistic management strategy needs to be introduced so that better customer connection can be
maintained. Strategies are based on the different customers, different product lines, and different
locations. The strategies are designed on the three fundamental elements as Functional,
Structural and Implementation (Qube.com.au 2018). In case of structural element, all the
infrastructural aspects and different places are important like some warehouses, area availability,
and distribution channel and center all these are important aspects of the structural case. On the
other hand, thefunctional area provides excellence in consolidation and that process each process
in an effective way (Fahimnia et al. 2015). Intruding new plan or revise an old plan in a
configurative way is the ease of implementation of policies and strategies. The implementation
of new systems that enrich the productivity is the main aspect of the changed plan. There are
different cases when this organization is not doing their best in the business market, but due to
their brand name and quality issue, they are not willing to collaborate with other companies

(Kamyabniya et al. 2017). In that case, they thought that product level might decrease and
service deliverance rate must reduce. The companies are changing their strategy for the different
sections people as their love for particular product or designing of that product is so attractive
that people of that section need that, this is a way of business expansion as well. Change market
demand is another reason for implementing new strategies (Celik and Gumus 2015).
Organizations are facing this kind of problem for years when change market impacted them and
company have to change their strategy for making the business process more efficient to the
customer as well as for market.
Probable solutions
Solving strategies like Logistic collaboration are the innovating operational strategy that
needs to be taken by Qube. Certain companies are networking their business in a dominant
position, and this is a good approach for the company to spread their business market. The next
strategy is dealing with the Rolling Horizon approach which is liable for less container
approach, and the process handles the huge number of containers in inbound and outbound
transit. Reverse logistics is another strategy for the development of business as the process deal
with the reusing of product (Law 2016). There are four fundamentals of reverse logistics like
substitution, reuse, recycle, and reduction. In case of the quantitative model, reverse logistics
can be defined into three fields like Inventory control, Production Planning and Distribution
planning (Davies 2015). Strategies like Intermodal Transportation determine different modes
of transportations for the fastest delivery from warehouse to customers. In this process, products
will be safe enough due to the transportation (Mangan and Lalwani 2016). Justintime is another
strategy that Qube may use for their better production deliverance. In this segment management
of regular shipments and profitability has been maintained by the company. In case of better

transportation management shipments are traveling in a bulk mode and this is the reason the
break transportation is not needed by the company, and with that innovation they save their
earning as well.
Steps were taken by the Government
The first step taken by the Government is the Global restructuring, and the process
influences the expansion of business area for Qube so the better functional activity can be done.
The policy helps Qube logistic to meet the growing demand for logistic service in NSW and sort
any investment issues. Government is always bothered with the financial impact over the nation,
and by that process, expenses are considered to be an important aspect of reconstruction. Public
sector capitalism is the most proactive need in case of infrastructural upgradation (Prajogo, Oke
and Olhager 2016). The next initiation took from the government is the Harmonizing
regulation. In this process, training programs, safety systems, and internal policies are updated
for the development of the effective logistic system. The Road Safety Remuneration Act and
Heavy Vehicle National Law are impacted by the logistics department, and these laws are
controlled by that process. Improvement of the railway network is another project that
proposed to be doubled by 2030. This project has been initiated by the government to strengthen
the railway's network (Qube.com.au 2018). This is one of the transport media where low risks
and less investment is required. Improvement of cost competitiveness and short-haul shuttles are
generated by that process. The reconstruction is controlled in such fashion that also improves the
intermodal terminals and ports. The political aspects are also engaged with this kind of projects
(Sparrow and Otaye-Ebede 2014). However, Infrastructure Australia Plan and Infrastructure
NSW Plans are designed by keeping the politics aside as this is these are planned for the
development of the nation, so politics manipulation is not allowed here. These are considered as

the efficient Infrastructureproject. Through this projects cost-related problem, taxpaying
related problem and community problem has been mitigated (Taniguchiand Thompson 2014).
These are the possible government initiation that takes place toprovide better
enforcement in logistic in NSW. Extension in railways lines and systematic project management
is the best outcome of these policies. The acts implements in different sections and the best
amount can be driven by these sectors.
Recommendation
These strategies are needed to implement effectively so that problems can be mitigated.
Qube is the largest logistics companies in NSW, so their market extension needs to be great.
People are expecting that Qube logistic can deliver their product on time. These expectations
evolve their business better, and they tried to expand their business market. The Australian
government has also taken some initiative to reconstruct the formation of the logistic department.
Qube is the one of such logistic company that needs systematic management and supply chain
management properly. A long-term relationship with industry, upper and middle management
and achieving the objectives are the reason behind the applying theories in logistics. Time
management, network channeling, financial influence, tracking system, project consolidation all
these are the basic factor of business upgradation of Qube, and this process enhances their
logistic outcome and grade the economic scale in a high manner (Wang, Jie and Abareshi 2015).
Better cooperation with the management and optimized understanding with involving
management is the key issue of the logistics management. In NSW, networking problems and
transport availability is the major problem for transit goods. The goods are formedport to the
warehouse and another narrow segment. Some of the features of innovative like container break

model in route or quality management in logistics are the key prospects that can change the
operational mode of business. This is Australia's biggest logistic service provider, so they need
to introduce sectional customer service executive in all over Australia. Effective selection of
employees is another recommended that fact that needs to be introduced in Qube so that
customer service and the facility can be drawn.
Conclusion
Therefore, from the above findings, it can be concluded that logistics management needs
to be extended thenetwork to manage the business. Better customer service, problem mitigation,
effective implementation, innovation logistic options all these are helped the operation
management in NSW. The entire system is designed by the innovative operation department of
Qube, and their innovation provides some better operational process for enhancing extra revenue
and income. In this report, features of operational management of Qube have been discussed.
Features are providing enough strength in the operational process and state the company at right
way of business. As Qube is one of the largest logistic in Australia, so their responsibility and
pressure are immense to serve people and companies. For delivering their best potential
performance, stated strategies need to be implemented in their operational process, so that better
outcome can be drawn. Determinations of problems are important in that section, and this report
identifies those problem sections. Logistic management strategies need to implement in this
situation to deliver a proper solution from that. Despite being a leader of logistics management,
they are still focusing on increasing their supply chain, and container enhances management and
the reason behind these cases are appropriately identified the outsourcing in business
opportunities and better intergrade market research that provides them knowledge about the
target market.

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